| April 15, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Which of these trends are affecting your workplace?
Trends that human resources professionals should be aware of include an increasing need for training to keep employee skills relevant, a greater need for workplace flexibility to deal with personal issues and heightened scrutiny on keeping data secure, Janet McNichol writes. "There is also a trend toward and even an expectation of more personalized communication," McNichol writes. SmartBrief/SmartBlog Insights (4/6) - Poll: Will you be attending the MM&C Conference April 26 and 27?
 | | Yes, I will be attending | | | | Yes, I will be exhibiting | | | | Not this year | | | - Top exec news, best practices and more across the .org world
A look at @SmartBriefScoop's most popular retweets from the past two weeks:
| Leadership Focus | | | | - Why you should treat all your workers like CEOs
The key to good leadership is to treat everyone like they're CEOs, says T.A. McCann, vice president of research and development at Research in Motion. To get the best out of people, you need to give them the freedom to explore their ideas and trust them to live up to their standards of excellence. "It's not, 'I'm gonna tell you what to do,' " McCann says. "It's, 'You're gonna tell me what you're gonna do.' " SmartBrief/SmartBlog on Leadership (4/6) | - Are you falling for these common management myths?
Do you believe that mean people make bad bosses? If so, writes Steve Tobak, you've been suckered by one of the many mistaken management theories that still permeate the business world. "Since theories -- true or not -- have a tendency to stick around, well, that means there are lots of myths," Tobak warns. "And one thing successful managers have in common is that they don't drink the Kool-Aid." BNET/The Corner Office blog (4/7) - 7 ways to make your English teacher proud
Business leaders need to be able to speak and write in plain English if they want to negotiate effectively, argue convincingly and communicate instructions clearly, writes Michelle Cubas. Throw out the florid language and bloated corporate jargon, Cubas advises, and focus on using sparse, elegant language that communicates your ideas as succinctly as possible. SmartBrief/SmartBlog on Leadership (4/11) - Why sloppy language is the bane of innovation: Careless use of language can derail a company's innovation programs, warns H. James Wilson. Overenthusiastic metaphors and hyperbole too often substitute for hard data and clear strategic thinking, Wilson writes, so save the florid language for sales pitches, and try to use simple, easy-to-quantify language when describing a new idea's implications to your colleagues. Harvard Business Review online/Research blog (4/7)
| About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - 4 things that matter more than ROI
Social media marketers should stop fretting about return on investment and focus their attention on a number of key performance indicators that help track results over time, Lithium executive Margaret Francis said at the Web 2.0 conference. Social media can be a powerful tool for improving a brand's image, identifying sales leads and trimming market-research costs, Francis said. SocialMedia.biz (4/5) - 3 reasons to avoid using Facebook Comments on your site
The Facebook Comments system looks slick and simple, but there are compelling reasons why blogs and other online communities should look elsewhere for their commenting needs, writes Livefyre founder Jordan Kretchmer. Most urgently, Kretchmer argues, Facebook Comments requires sites to give the social network control over their users' data. Facebook understands "the inherent value of comments and community, and [is] attempting to take it out from underneath publishers before they even realize what's happened," he writes. TechCrunch (4/9) | SmartNugget | | | |  | | - How to combine crowdsourcing and open innovation
The wisdom of the crowd can be a powerful tool for innovators -- especially when it's combined with a broader strategy of open innovation, writes John Kapeleris. A culture of openness and collaboration can allow companies to use Web tools such as Facebook and LinkedIn, or even industry-specific crowdsourcing hubs, to find specific external experts or issue calls for help to broad-based groups of "netizens." InnovationManagement.se (Sweden) (4/4) | |  |
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We will be exhibiting at the 
YouTube's 88.6 million daily viewers make it a valuable tool for businesses and entrepreneurs, said the University of Texas' Qian Tang at South by Southwest Interactive. The network has a number of uses, such as showcasing talents and listing job openings, that users can take advantage of, Tang says. 
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