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 | News about digital retail commerce |  |
 | New Report: The Purchase Path of Online Buyers
Forrester collaborated with GSI Commerce to better understand how retailers can effectively connect with online buyers. Learn why many shoppers still follow "traditional" paths to purchase, as well as 2011 holiday preparation tips.
Click here to download the report. | | Spotlight on Social Commerce |  |  | | |  | - How Facebook credits will affect the future of social commerce
 Consumers quickly are becoming accustomed to shopping their favorite brands on merchants' Facebook stores, and now the social site is taking it up a notch with the concept of using Facebook credits as an alternate currency. Facebook takes a hefty 30% of sales made using the credits, but companies that sell online have become used to revenue-sharing, and Facebook credits hold the same appeal as gift cards -- consumers typically spend more so as not to "waste" the value. SmartBrief/SmartBlog on Social Media (4/19)        | Report: CMOs share top results on the bottom line of social. We surveyed top CMOs to get the real story about how they use social media; their answers (and honesty) may surprise you. Download the report to see what's most important and most impactful to top CMOs. | | Online Retail Trends | | | | - Report: Half of mobile phone owners use gadgets to shop
About 50% of mobile phone users go shopping on their gadgets, and the trend brings new challenges for retailers, according to a new survey from Arc Worldwide. "From researching and browsing to buying and recommending, shoppers expect meaningful and useful mobile shopping experiences. The stakes are only getting higher as more and more shopping moves onto mobile," said CEO William Rosen. InternetRetailer.com (4/18)  | Financial Control.
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  - Foursquare adds Color for users to share photos
Foursquare users now can share and collect photos of events where others are checking in. The feature lets users check out friends' photos on the check-in detail page using the Color application. Foursquare employees created the feature on a special "internal hack" day. "We'll continue to hack at things to make improvements, but wanted to point this out so everyone can more easily enjoy their memories," Foursquare engineer Kushal Dave wrote in a blog post. PC Magazine (4/18) - Social small businesses need to put their customers first
Small businesses that are looking to get into social media should start by focusing on networks their customers are already using instead of trying to be on every network at once, writes Nellie Akalp. Don't obsess over how many followers you have or spend all your time giving customers the hard sell, but if you focus on delivering the best service or product to those already following, more will come, she advises. Mashable (4/14)  | New Strategies for Inside Sales Success. A specialized process helps your team win new business, close more sales in less time, and build lasting customer relationships. Find out how to overcome inside sales challenges and meet your business goals. Download the free research report now. |
 | Companies in the News | | | | - LivingSocial will offer deals through a loyalty network
Daily-deal website LivingSocial is partnering with Next Jump, a loyalty and rewards provider. Next Jump works with large corporations, including MasterCard and Hilton Worldwide, to provide discounts to employees. With the partnership, LivingSocial will include Next Jump reward points with its deals, and buyers will be able to redeem them for merchandise offered by Next Jump affiliates. InternetRetailer.com (4/15)
| Interactive Advertising | | | | - Google to place targeted ads in mobile apps
Google is readying for its iOS and Android applications ads that will target users based on their searching and mobile Web use and mobile buying patterns. The behavioral ads will allow Google to reduce the amount of spam and irrelevant ads, according to a Google representative. ClickZ (4/18) | Shop.org Spotlight | | | | - ModCloth CMO talks customer-focused merchandising
ModCloth has embraced the social media revolution and has built an interactive community around its customers. During Shop.org's Online Merchandising Workshop, July 11-13 in San Diego, ModCloth CMO Kerry Cooper will discuss the social innovations that have put it on the map. Register for the Merchandising Workshop by May 6 and save $300 or more off the onsite price. Learn more. - Buy.com and Zappos.com share steps for successful affiliate programs in 2011
During a May 12 Shop.org webinar, marketing executives from Buy.com and Zappos.com as well as Shawn Collins, author of "Successful Affiliate Marketing for Merchants," will discuss seven tried-and-true strategies companies should consider to make the most out of their affiliate program. Attendees will also hear how affiliate programs can help in customer acquisition, retention and branding. This webinar is free to Shop.org members. Register or learn more.
| SmartQuote | | | |  | Never say a humorous thing to a man who does not possess humor. He will always use it in evidence against you."
--Herbert Beerbohm Tree,
British actor  |
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Easter's biggest spenders this year will be 25-34 year-olds and young adults ages 18-24. Source: 
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