  | News about digital retail commerce |  |
- EBay's acquisitions feed hyper-local strategy in global market
Four recent acquisitions by eBay are aimed at helping the online marketplace ramp up its local offerings. This month, eBay bought Where, a location-based mobile ad and listing service for local stores, restaurants and other businesses, and acquired a majority stake in GittiGidiyor, a Turkish online marketplace modeled on eBay. TheStreet.com (4/27)        | New Report: The Purchase Path of Online Buyers
Forrester collaborated with GSI Commerce to better understand how retailers can effectively connect with online buyers. Learn why many shoppers still follow "traditional" paths to purchase, as well as 2011 holiday preparation tips.
Click here to download the report. | | Online Retail Trends |  | | | - Diapers.com app allows ordering without a signal
Diapers.com launched an Apple iPhone application that lets consumers order when there is no signal, storing and completing the transaction when service is restored. "We know there are times when cell phone providers drop calls or you're in the subway where you don't have service," said an official with parent company Quidsi. "We wanted to make ourselves an e-commerce company that still worked in that situation." InternetRetailer.com (4/27)  | Business Gold Rewards Card® from American Express OPEN has unlimited Membership Rewards® points potential:
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  - MAC debuts service for make-up fans to shop online with friends
MAC Cosmetics launched MAC Shop Together last week, a service that uses proprietary IM technology to let friends get together online to shop for makeup. MAC has a six-month exclusive on the technology, which lets users chat with up to five friends and invite pals to partake of the makeup party via Facebook, Twitter, e-mail and IM. Los Angeles Times (4/27) - Jobs admits mistakes but says Apple doesn't track customers
Apple CEO Steve Jobs said Wednesday that the company had made mistakes in its handling of location data for iPad and iPhone users but had never used the data to track customers. The company plans to fix the problem with a free software update to be released in the next few weeks, said Jobs, who spoke in response to reports last week that researchers had discovered a file in Apple devices that appears to store location information for months. The New York Times (tiered subscription model) (4/27), Bloomberg (4/27)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 - Meijer adds in-store pickup for online shoppers
Meijer launched Order-to-Store, which allows users to buy from thousands of items online, then pick them up at a physical store. Products including groceries, kitchen appliances, sporting goods and furniture are shipped for free to the store, typically within three days, and online coupons can be used. InternetRetailer.com (4/27)  | What are your competitors doing in social media? Discover how your company stacks up against other cable, mobile and telecom businesses in developing and executing successful social media strategies. This inaugural benchmarking study compares the telecom industry to business at large. Get the State of Social Media for Telecom report. |
| Interactive Advertising | | | | - Report questions whether clicks matter for ad success
New research from Collective Media is calling into question the importance of clicks as an ad metric and even whether click-through rates should be a consideration for determining a campaign's success. The report found 99% of stable cookies had no signs of clicks. What's more, users who have previously clicked on an ad will likely click again at twice the rate of others. Almost one in five clicked ads have garnered multiple clicks, leading researchers to believe the activity was not intended by the user. MediaPost Communications/Online Media Daily (4/25) | Shop.org Spotlight | | | | - Affiliate marketing guru Shawn Collins talks tried-and-true tips and tactics
Affiliate marketing programs have been given a second chance at life with the introduction of social media. In a recent Q&A on the Shop.org blog, Shawn Collins, an affiliate marketer who's been in the space since 1997, shares share his thoughts on the ever-changing role this type of marketing plays in a constantly evolving medium, who's who (and successful) in the affiliate marketing space and a few tried and true tips to help jump start any affiliate program. Read more. - NRF SmartStat: April 28, 2011
 U.S. retail container traffic is expected to be up 9% in April compared to the same month last year. Source: NRF's Global Port Tracker report. - How online retailers can capitalize on Mother's Day
According to NRF's Mother's Day survey, online shoppers will be spending more and spreading it across many channels. In anticipation of this spring spike in retail sales, Shop.org's Head of Research Fiona Swerdlow shares five ideas for capitalizing on the momentum, including using this time to test run new techniques for the holidays. Read more.
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