Kraft is trying to spark old brands to new life

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/cRwPCaiGapBZbcqOCidagdCicNmcQS

April 13, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Kraft is trying to spark old brands to new life Stove Top stuffing and a few other mostly forgotten Kraft food brands may be due for a comeback. Kraft is launching Operation Spark, a project to inject life back into brands that have faded from view due to a lack of promotion. Budget-conscious consumers are increasingly staying home for meals and looking for convenience -- a trend Kraft hopes to tap into. The New York Times (tiered subscription model) (4/12) Molson pours on the product launches Molson Coors is working to rejuvenate the Molson brand through campaigns and products including Molson Canadian 67 Sublime, a low-calorie beer with lemon-lime flavors, and the lager Molson M. The brewer said it has introduced more products in Canada in the past 18 months than it has in about 15 years. The Wall Street Journal (4/13) Method seeks crowdsourced laundry scenes Method, a maker of concentrated, nontoxic laundry and personal care items, has launched a social media campaign called Laundry Love, which encourages submissions of laundry-related videos that will become part of a music video. The effort from San Francisco agency Mekanism includes print and online ads. MediaPost Communications/Marketing Daily (4/12) Other News IPO planned for specialty food distributor Chefs' Warehouse Reuters (4/12) Accelerate the Launch of Your New Product What makes a product launch a success? It certainly takes a good product, but many good products fail because they don't connect with consumers. This new ebook will show you 12 social media practices that activate consumer advocacy and drive sales for your new product. Download Now   Trends  Survey shows continued economic anxiety In a Deloitte survey, 52% of consumers said they don't feel as though the recession is over, and 71% said rising gas prices will cause economic pain. Also, 53% said products seem more expensive, and 60% said they are shopping online to compare products and prices. MediaPost Communications/Marketing Daily (4/12) Retailers get advice for adding sizzle to egg sales Egg sales offer some of the best profit margins at a grocery, but because volume tends to stay steady, retailers don't give them much attention. A round table of analysts hosted by Supermarket News and sponsored by United Egg Producers offered suggestions for boosting egg sales by touting their nutrition, value and flexibility. Supermarket News (4/11) Business Gold Rewards Card® from American Express OPEN has unlimited Membership Rewards® points potential: • Get 25,000 bonus points when you spend $50,000 or more per year • Save 3%-10% automatically on business expenses from FedEx, Hertz®, OfficeMax®, and more with OPEN Savings® • No annual Card membership fee the first year - a $125 savings Apply Now.   Advertising & Marketing  Agencies chosen for front-of-pack label campaign GMA and the Food Marketing Institute have chosen BBDO New York, Edelman and FoodMinds as the ad agencies that will develop a yearlong campaign to promote Nutrition Keys, the front-of-pack labeling initiative. "Because we are committed to providing consumers with the innovative products, tools and information they need to build and maintain a healthy diet, Nutrition Keys is a top priority for America's food and beverage companies," said GMA President and CEO Pamela G. Bailey. Progressive Grocer (4/12)   Retail Spotlight  Safeway moves to first place in Greenpeace seafood ranking Safeway moved from fourth place to first in this year's seafood-sustainability report by Greenpeace International, which recognized the grocery chain for helping fisheries improve stock and stopping sales of unsustainably caught seafood. Target and Wegmans Food Markets share the No. 2 spot, and Whole Foods Market came in fourth. Los Angeles Times/Greenspace blog (4/12)   Sponsored Content    3 Steps To Better Management For Any Business Tim Berry 6 Things To Consider When Hiring An SEO Firm Susan Roth 8 Ways To Cut Business Travel Costs Mike Michalowicz 10 Personality Traits That Kill Entrepreneurship Alana Horowitz 5 Easy Ways To Green Your Business Katie Morell   Science & Technology  EU lawmakers favor letting member countries decide on biotech crops The European Parliament's environment panel on Tuesday voted in favor of a proposal that would allow EU member countries to decide whether to ban or permit biotech crop cultivation by citing the crops' environmental effects. The proposal is one of the amendments to the proposed draft legislation introduced by the European Commission. The full Parliament is expected to decide on the proposal in June. Reuters (4/12)   Health & Wellness  Food security may play a role in behavior issues, study suggests Children living in food-insecure households had an increased risk of behavioral problems, according to a study conducted in Australia. Children in food-insecure households also were 25% to 40% less likely to get the recommended amount of fruit and 15% to 25% less likely to get the recommended amount of vegetables, the study found. The Sydney Morning Herald (Australia)/Australian Associated Press (4/13)   GMA News  Leading the industry in innovation: GMA's 2011 CPG award Start planning now to submit your entry for GMA's annual CPG Award for Innovation and Creativity. This premier industry award allows for the broad submission of innovative ideas, with emphasis on creativity, willingness to take risks, measurable results and benefits to the industry as a whole. Deadline for all entries is June 3. Contact Jackie Lodge for details. Learn more about GMA -> Home  |  Join GMA  |  Public Policy  |  Industry Affairs  |  Publications  |  Events   Government & Food Safety  Physical-security checkups are needed at food facilities Officials in the food and beverage industry must protect the physical security of their facilities, particularly from terrorists. A food-defense plan must cover every aspect of operations, including storage, processing, shipping, utilities and online security. Food Processing (4/12) Regulatory Affairs Specialist Pinnacle Food Corp Cherry Hill, NJ Production Manager Confidential Sacramento, CA Retail Operations Manager McCormick & Co., Inc. Scottsdale, AZ Manager Sales ConAgra Foods Naperville, IL Manager National Accounts ConAgra Foods Pleasanton, CA Director Quality ConAgra Foods Omaha, NE   International  Schweppes bottles celebrate the royal wedding Schweppes is introducing limited-edition packaging for its mixers and lemonade that commemorate the April 29 wedding of Prince William and Kate Middleton. The beverage company also has created an online wedding card and is inviting Facebook fans to add their names. MarketingMagazine.co.uk (U.K.) (4/12)   SmartQuote  Come forth into the light of things, Let Nature be your teacher." --William Wordsworth, British poet     This SmartBrief was created for cpgbrokers.data@blogger.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Celia Rothschild (202) 470-1159   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? Grab our News Widget Get this RSS Feed Publish your Press Release       Recent GMA SmartBrief Issues: Tuesday, April 12, 2011 Monday, April 11, 2011 Friday, April 08, 2011 Thursday, April 07, 2011 Wednesday, April 06, 2011     Lead Editor:  Rebecca Pollack Scherr       Mailing Address: SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005     © 1999-2011 SmartBrief, Inc.® Legal Information