  | April 21, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Years of research make Truvia a natural success
The story of how Cargill developed and launched Truvia is one that includes years of research and a campaign aimed at a time-crunched demographic it terms Yoga Mommas. The sweetener is appealing in large part because it is natural, but studies show people tend to eat more of foods they believe are natural, despite marketing that tags the sweetener as an indulgence. FastCompany.com (4/20)        - Utz launches co-branded snacks with Disney
Utz Quality Foods is launching snacks in the shape of Disney characters through a partnership with Disney Consumer Products. First to launch are pretzels in the shape of Lightning McQueen, from the Disney movie "Cars," containing no trans fat, saturated fat or cholesterol. WHP-TV (Harrisburg, Pa.) (4/20)  | Discover what risks could be lurking in your vacant commercial property with Zurich's guide 'Empty building, full of risk: Protecting your vacant commercial properties'. Click here for your FREE download! |
 | Trends |  | | | - Online games connect food makers with young consumers
Food makers including General Mills and Unilever offer games on their websites that are fun for children, but critics said the games allow marketers to circumvent parents and restrictions on TV ads. "Food marketers have tried to reach children since the age of the carnival barker, but they've never had so much access to them and never been able to bypass parents so successfully," said Susan Linn, director of Campaign for a Commercial-Free Childhood. The New York Times (tiered subscription model) (4/20) - Store cameras provide insight on shoppers
Brand marketers and retailers are using in-store video to gather information on shopper behavior, including traffic patterns and purchases related to packaging or display. "It's almost like real-time feedback about how many people clicked on a page," said Rajeev Sharma, founder and CEO of VideoMining, which provides video analytics to companies including Food Lion and 7-Eleven. Supermarket News (4/18)  | Business Platinum Card® from American Express OPEN®
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  - Old Spice puts a new pitchman through his paces
A new Old Spice ad from Wieden + Kennedy features a pitchman, who is not Isaiah Mustafa, touting the brand's Danger Zone line as he treks through the jungle and weathers ugly encounters with snakes, crocodiles, piranhas and a bus. The ad is not yet airing in the U.S. Adweek/AdFreak blog (4/20)  | Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a FREE whitepaper. |
 - Harris Teeter programs benefit the environment
Harris Teeter is offering several environmental initiatives during April. The grocer is giving reusable bags to shoppers who join its e-VIC loyalty program; partnering with Good Cook on bakeware recycling; and teaming up with Dannon, which will plant a tree in the community for every $1,000 spent on Dannon products at Harris Teeter stores. Progressive Grocer (4/20)  | SPRING OFFER- save 15% on 'The Plastic Packaging Market Outlook in Food and Drinks' by Business Insights. This 2011 report includes market dynamics, drivers, resistors and trends in the plastic packaging market for food and drinks. Hurry though- limited time only! Details. |
| Science & Technology | | | | - EPA's Jackson lauds innovations in biofuels industry
Agriculture Secretary Tom Vilsack and Environmental Protection Agency Administrator Lisa Jackson praised the U.S. biofuels industry during their tour of biofuels, farming and ranching operations in Iowa. The biofuels sector creates opportunities for growth, Vilsack said, so the "last thing that anyone should be doing is cutting the legs out from under this industry at a time when oil prices are unstable." The biofuels industry "is about the innovation," said Jackson, referring to improvements in process efficiencies and cultivation practices. BiodieselMagazine.com (4/19) | Health & Wellness | | | | - NASA research presents food industry with opportunities
Michele Perchonok, who is in charge of the shuttle food system for NASA, said humans traveling to Mars will need food with a five-year shelf life. She said technology that goes into developing such food "creates opportunities for the food industry for higher-quality products." "NASA is trying looking to partner more with industry, and one of them is the food industry," Perchonok said. NutraIngredients (4/20) | GMA News | | | |
| Government & Food Safety | | | | - FDA and FSIS reassess Listeria risks in ready-to-eat food
The FDA and the Food Safety Inspection Service are updating a 2003 assessment of Listeria monocytogenes-related health risks in ready-to-eat food and asking for input on the study approach they can use in the re-evaluation as well as ways to minimize Listeria poisoning. The agencies have set a period to allow for public comments. FoodSafetyNews.com (4/20)
| SmartQuote | | | |  | Material power that is not counterbalanced by adequate spiritual power, that is, by love and wisdom, is a curse."
--Arnold J. Toynbee,
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