| News about digital retail commerce |  |
- Olsen twins partner with MySpace co-founder on fashion site
Mary-Kate and Ashley Olsen plan this summer to launch StyleMint.com, a fashion-focused social shopping site with an opt-out model similar to book-of-the-month clubs. The site was created in partnership with BeachMint, a California company headed by MySpace co-founder Josh Berman, which in October launched JewelMint.com, a jewelry site set up with the same opt-out model. Women's Wear Daily (subscription required) (4/7)        | eCommerce Replatforming Incentives for 2011!
Venda can help you expand internationally, manage all your commerce in one place and test new strategies like mobile and social commerce. Our transparent and efficient business model help us lower costs and provide superior ROI. Visit or call to learn about incentives for upgrading to Venda from Volusion, Marketlive, Demandware or ATG. | - Chains see online sales soar past bricks-and-mortar growth
Growth in online sales outpaced bricks-and-mortar same-store sales increases at nearly 65% of large retail chains last year, and the trend appears to be accelerating. Four chains -- Staples, Office Depot, Delia's and Williams-Sonoma -- said online purchases accounted for more than 30% of sales. "Consumers know they can research product availability and price online and then go to the store, but once they are on a chain retailer's site, they're choosing to complete their purchase online," said Chicago retail consultant Jim Okamura. InternetRetailer.com (4/7) - Report: Facebook isn't paying off for online retailers
Retailers report little direct or indirect benefits from their presence on Facebook, and social sites in general still lag paid search and e-mail when it comes to acquiring and retaining customers, according to research from Forrester Research with Shop.org. "For some companies and brands, Facebook promises to support branding and awareness efforts ... but for most e-business companies in retail, Facebook is unlikely to correlate directly to near-term sales," said Forrester analyst Sucharita Mulpuru. MediaPost Communications/Online Media Daily (4/7)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 | New Media & Technology |  | | | - How effective is social media marketing?
Websites receive fewer than 1% of their visitors directly from social media sites, and 18% of site visitors report that their visits were influenced by social sites, according to research from ForeSee Results. Researchers compared the amount of money companies were spending on social media marketing efforts to the results and found that spending more doesn't necessarily drive more traffic or sales to your site. VentureBeat (4/7) - Gilt Groupe adds new fraud-fighting tools
Members-only fashion site Gilt Groupe has seen its exposure to online fraud rise with its fortunes, and last year the company added tools designed to crack down without increasing payroll costs. The fraud-prevention platform automates the process of identifying and responding to suspected fraudulent transactions, alerts management when orders come from areas with high rates of fraud and uncovers attempts to game the system by using multiple IP addresses to obtain more one-per-customer deals. InternetRetailer.com (4/7)  | Business Gold Rewards Card® from American Express OPEN has unlimited Membership Rewards® points potential:
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  - Teaming of Old Navy, Shazam app boosts both
Old Navy says its new campaign incorporating the song-identifying application Shazam is winning over consumers, while Shazam has seen a spike in downloads that it attributes in part to Old Navy. The Shazam app, when activated during an Old Navy TV spot, identifies the music and displays outfits featured in the commercial, with an option to buy. Advertising Age (tiered subscription model) (4/7) - Italy's Miu Miu opens online retail site
Miu Miu, the Italian fashion house known for eclectic designs, has rolled out an e-commerce store. The online site features Miu Miu's full collections along with online-only offerings. Shoppers can also browse and purchase the latest fashions from the runway. Luxist (4/7) - Lockerz taps former Amazon exec as chief operating officer
Former Amazon Vice President Mark Stabingas was named chief operating officer at Lockerz, a social shopping site launched last year by Kathy Savitt, a former public relations executive at the online retail giant. Lockerz said it has about 18 million members, who earn shopping-discount points by interacting with the online community. TechFlash (4/7)  | 8 of the world's top 10 brands build their business on Facebook with the Buddy Media Platform. What's your plan? Power Tools for Facebook. Register for demo |
| Interactive Advertising | | | | - European ads to let users opt out of tracking
European ad industry groups are teaming up to give consumers more control over how behavioral data is collected. The industry will unveil an icon that will let users prevent ads from collecting data about their Internet activities. The tool comes in response to a new EU privacy law that requires advertisers to get consent before collecting consumer data online. ClickZ (4/7) | Shop.org Spotlight | | | | - Moosejaw, OfficeMax, Forrester Research share marketing research findings
The results of the State of Retailing Online 2011 Marketing report will be revealed on a May 5 Shop.org webinar. Based on the findings of the research, executives from Moosejaw, OfficeMax and Forrester Research will discuss the latest trends in online marketing, whether social media is really changing the way retailers interact with their customers, and what mobile is actually yielding retailers at this stage. Shop.org members gain free access to all Marketing Month webinars; nonmembers can register for $495 for the complete four-webinar series. Learn more.  | - Study: 3 of 4 consumers avoid registering for new online accounts
If your company is considering required sign-in for online transactions, read a newly released white paper by Janrain on consumer perception of online registration. While three out of four consumers take steps to avoid creating new accounts, two-thirds would prefer using their existing social sign-in versus a separate sign-in. These pro-SSI consumers turn out to be valuable customers, indicating that they not only spend more now but also would be more likely to return to and buy at a sign that automatically recognizes them. Read more. |
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