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  | News about digital retail commerce |  |
- Gilt Groupe to base international operations in Ireland
Members-only flash-fashion site Gilt Groupe plans to make Dublin its international headquarters and establish a customer-service center in Limerick as part of a push to expand in Europe. The effort will create about 200 jobs split equally between the two cities. The country's skilled English-speaking workforce and close cultural ties to the U.S. were key factors in the decision, the company said. The Irish Times (Dublin) (4/20)        | Facebook eCommerce Success: 3 Best Practices
Getting the most from Facebook investments continues to be a leading business concern. Learn how and why a combination of tools — both on-site and off — achieves the greatest impact and optimal user experience. Click here to download the free whitepaper | - Report: Developing countries ripe for mobile-payment services
Emerging markets are likely to become bigger growth areas for major financial services companies offering mobile payment services in the coming years, according to a report from Macquarie Equities Research Group. Near-field communication technology on mobile devices will permit rapid adoption in countries that aren't equipped to support large volumes of credit-card payments and may also help credit-card brands win favor with regulators who view their networks as too profitable and in need of regulation, the report said. American Banker (subscription required) (4/19) - SMS seen as effective prod to mobile shopping
SMS can be a useful way for companies to re-establish contact with consumers who use mobile shopping carts but are interrupted during the checkout process, industry experts say. In this way and others, a fully functional mobile presence and the ability to quickly reach out via SMS are complementary. MobileCommerceDaily.com (4/19)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 | New Media & Technology |  | | |   - Overstock adds travel deals to its website
Overstock.com launched a section to sell vacation packages and other travel deals, including hotel and resort packages. The discount online retailer stopped short of including airline tickets. "We're not getting into the airline business. It's a difficult business," said Overstock President Jonathan Johnson. InternetRetailer.com (4/19)  | Utilize the Zurich Enterprise Risk Management Healthcheck assessment tool to get a better understanding of your current ERM strategy with recommendations for improvement. Sign up for FREE access today! |
| Interactive Advertising | | | | - AT&T tool would make app ads sensitive to consumer location
AT&T plans to introduce an application tool this year that will allow developers to incorporate location-based ads in their apps. The technology, which is being tested, should boost ad revenues from apps because advertisers are generally willing to pay more for ads that target consumers who are physically in position to make a purchase. Forbes/Mobilized blog (4/19) | Shop.org Spotlight | | | | - Do your associates know how to handle credit card data securely?
In view of the recent Epsilon data breach, now is the time to make sure your associates are trained on the importance of data security. The NRF Foundation has added two new online courses to its eLearning platform, NRF University wired. The first course, Introduction to Credit Card Security, provides an overview of how to handle credit cards and credit card data while Introduction to the PCI Data Security Standards covers PCI compliance levels and is geared to associates and managers who are responsible for implementing PCI DSS. Learn more.
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GroupPrice.com has adopted Groupon's model to provide products and services aimed at small business owners. Created by Silicon Valley veteran Van Jepson, the site's first slate of deals include half-priced coupons for online store development and $550 worth of accounting and bookkeeping services for $275, and the site gives users a week to opt into the deals. 
Almost 15% of all Easter shoppers will shop online for the holiday. Source: 
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