| News about digital retail commerce |  |
- DSW hires full-time manager to run its growing online sales arm
Discount shoe retailer DSW will transition the company's controller, Roger Rawlins, into the role of full-time general manager for its burgeoning e-commerce site. Online sales contributed significantly to the chain's 14% sales jump last year, with Rawlins at the helm part time. The promotion "recognizes the importance of this business segment and (Rawlins') significant contributions to that business over the last year," said CEO Mike McDonald. American City Business Journals/Columbus, Ohio (4/5)       - Report: Websites must support 16 languages to be truly global
 Online merchants that want to sell their goods to all the world's consumers must create websites that support 16 different languages, according to new report from international consultant Common Sense Advisory. The firm ranked Google -- which has focused on gaining a global reach with tools such as Google translate -- first on its list of top-scoring global sites. FastCompany.com (4/6) - Research delves into abandoned baskets in online shopping
More than 70% of consumers regularly abandon their baskets when shopping online, and many merchants fail to follow up with e-mails to shoppers who don't complete the deal, according to research from behavioral e-mail firm RedEye. "There's no reason for companies not to try it -- an automated abandoned basket system is relatively quick and easy to set up, and results can be achieved from otherwise lost sales in just 24 hours," said Matthew Kelleher, commercial director at RedEye. The Retail Bulletin (4/4) - DealPulp.com reverses local daily deal trend with online bargains
Start-up DealPulp.com says it has signed 88,000 members who have saved a total of almost $450,000 since the site's launch in January, proving the company's point that daily deal sites such as Groupon and LivingSocial that focus on local brick-and-mortar bargains may be ignoring a large shopping population. DealPulp exclusively partners with national merchants to offer users 50% or more off deals available only online. Yahoo!/Agence France-Presse (4/5)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 - Digital marketing makes fashion retail more inclusive
Digital technology is transforming the way many fashion brands operate and opening up online communities and conversations to the media and fashion-conscious consumers, and retailers must embrace the changes and become a bigger part of the conversations, writes consultant Kate Benson. "Retail must embrace this change as the wall between design and consumer has been removed." MediaPost Communications/Marketing Daily (4/5) - To deal or not to deal? That's the daily question
Groupon and LivingSocial are booking big numbers on hundreds of daily deals by Boston area restaurants. While some resist the sites' aggressive pitches amid concerns about the high cost of discounting meals and splitting the revenue, others say the popular promotions are a cost of doing business, akin to the fees they pay on credit card transactions. "Do I agree with a Chicago-based company getting 25% of the money when you create the business? No, I don't. But I bit the bullet and did it," said Jason Waddleton, owner of The Haven. The Boston Globe (free registration) (4/6)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 - Amazon takes title as the most reputable corporation
Amazon landed at the top of a list of 150 largest domestic companies ranked by reputation. Reputation Institute, a private consulting firm, asked consumers to rank companies based on trust, esteem, admiration and good feeling. Amazon won fans through its reputation as an innovative and transparent company that responds well to scandal. Forbes (4/5)  | 8 of the world's top 10 brands build their business on Facebook with the Buddy Media Platform. What's your plan? Power Tools for Facebook. Register for demo |
| Legislative & Regulatory |  | | |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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| Shop.org Spotlight | | | |  | - Talbots, Big M execs share tips for a successful multichannel makeover
In today's retail environment, a multichannel brand must be all things to all people -- physical, online, mobile and social. Hear what executives from two retail companies learned as they tackled multichannel brand changes that included in-store, web and catalog redesigns, and investment in new marketing and commerce channels. During a Shop.org webinar on Tuesday, executives from Talbots and Big M will share mobile marketing tactics that drive traffic, what makeovers mean for customer services, and the moments of truth they experienced during the process. Learn more. |
- Shop.org SmartStat: April 6, 2011
 More than 200 companies joined NRF in 2010. Source: NRF. - Marketing Month sponsorship packages available now
Last year's inaugural Marketing Month in May garnered such rave reviews from both our retail members and sponsors that we decided to do it again. This year's event will include four webinars, two half-day workshops, eight networking dinners, a marketing vendor guide and more. Looking for sponsorship opportunities? View a list of Marketing Month packages now. Learn more.
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