  | April 20, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Kraft's Lunchables gets healthier
Kraft Foods' Oscar Mayer Lunchables is changing with the times to offer healthier options. As a result, the product saw its best year for growth and sales in 2010. The brand is partnering with Dole Food on packaged lunches containing fruit and is launching a $20 million campaign that includes TV and print ads and a coordinated Times Square media buy. Advertising Age (tiered subscription model) (4/19)        - Reckitt Benckiser offers free online game
Reckitt Benckiser, whose products include Lysol, French's and Clearasil, has introduced an online game called Urban Thrill, based on the urban acrobatics known as free running. The game, available for free on RB.com, is part of a corporate brand campaign. Drug Store News (4/19) - Miller Lite launches Taste Points promo
Legal-age Facebook fans of Miller Lite can win Taste Points that are redeemable for prizes. Points can be gained by checking in on Foursquare or with specially marked packages of the beer. "Our Taste Points program will reward loyalty in a very cool and multifaceted way," said Grant Leech, marketing vice president. Convenience Store News (4/19)  | Evaluate your Energy company's top ten, potential risks and loss management strategies with the Zurich Virtual Consultant tool. Sign up to get FREE access today! |
 | Trends |  | | | - Eisner to be featured speaker at GMA conference
The GMA Executive Conference scheduled for Aug. 21 in Colorado Springs, Colo., will feature a Chairman's Lecture from former Walt Disney CEO Michael Eisner. "With his extensive knowledge and experience of successful business partnerships, Eisner will provide unique insight into what it takes for a company to continue to compete in a changing global marketplace," said Pamela Bailey, GMA president and CEO. Progressive Grocer (4/19) - Study finds a gap between green intentions and actions
A study from OgilvyEarth shows a gap between green intentions and actions, with 82% of consumers saying they have "good green intentions" but only 16% saying they are dedicated to improving the environment. "Many of the environmental messages are not just failing to close the Green Gap, but are actually cementing it by making green behavior too difficult and costly from a practical, financial, and social standpoint," according to the study. MediaPost Communications/Marketing Daily (4/19)   - Catalina Marketing adds online coupons
Catalina Marketing, which provides shopper-driven coupons that are printed when customers check out, launched coupon website CouponNetwork.com. In addition to offers for products from major food makers, including Campbell Soup, Kraft Foods and Nestle, the site has coupons for General Electric light bulbs and Fisher-Price toys. The New York Times (tiered subscription model) (4/19)  | Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a FREE whitepaper. |
 | Retail Spotlight | | | |  | Osteoporosis: A guide to prevention and treatment
Osteoporosis symptoms need not threaten the health of your bones or your quality of life. This Harvard Health report describes prevention and treatment options through diet, exercise, and medications. 30% off the cover price and free shipping for SmartBrief readers. Order here in hard copy or PDF. |
| RFID News | | | | - RFID can help control foodborne-disease outbreaks, ABI says
Radio-frequency identification technology can help the food industry prevent recalls and control foodborne-disease outbreaks by tracing contaminated food, according to ABI Research. The technology will become particularly crucial amid federal efforts to establish "a standardized food traceability system," an ABI Research principal analyst said. eWeek.com (4/19) | Science & Technology | | | | - Study sees antioxidant benefits in Fibrex
Researchers from Serbia say Nordic Sugar's Fibrex, derived from sugar beets, improves the antioxidant benefits and shelf life of cookies when used in place of wheat flour. A Nordic Sugar official said the company would work with bakery customers to determine how much Fibrex to use in products to generate the antioxidant benefit. FoodNavigator (4/19) | Health & Wellness | | | | - Abstinence may help dieters fight food cravings, study finds
Data on 270 individuals found that those who were assigned to a low-carbohydrate diet had lower rates of food cravings for carbs and starches and a decreased preference for carbohydrate- and sugar-rich foods than those who followed a low-fat diet. Those who went on a low-fat diet craved fewer high-fat foods and had a greater decline in preference for low-carb, high-protein foods than the low-carb dieters did. Los Angeles Times (4/19) | GMA News | | | |
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