  | News about digital retail commerce |  |
- General Mills teams up with Groupon
General Mills on Thursday tested the social-coupon waters with an offer in Minneapolis and San Francisco for a package of a dozen products, plus a $15 coupon book, valued at more than $40 for $20. The Minneapolis deal by the end of Thursday had sold its 4,500 offers. General Mills is believed to be the first CPG marketer to field a social-coupon promotion. The Wall Street Journal (tiered subscription model) (4/21), Mashable (4/21)        | eCommerce Replatforming Incentives for 2011!
Venda can help you expand internationally, manage all your commerce in one place and test new strategies like mobile and social commerce. Our transparent and efficient business model help us lower costs and provide superior ROI. Visit or call to learn about incentives for upgrading to Venda from Volusion, Marketlive, Demandware or ATG. | | Online Retail Trends |  | | | - Survey: Daily deals feed impulses while coupon sites prove practical
A majority of consumers who use coupon sites and daily deal services say they have different goals for frequenting each, according to a survey from coupon site RetailMeNot.com. Shoppers peruse the daily deals at Groupon and LivingSocial for impulse buys, the survey found, while coupon-site fans say they go there to get better deals on products that are already on the shopping list. InternetRetailer.com (4/21)  | Business Gold Rewards Card® from American Express OPEN has unlimited Membership Rewards® points potential:
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  - Sears Canada adds Skype-based fashion sharing service
 Fashion boutiques within 10 Sears Canada stores now allow style-conscious shoppers to consult with friends via Skype while they're trying on new looks. This and other tech-driven initiatives, including a place on the website where consumers can design their own furniture, is part of a bigger plan to shake off the chain's staid image and boost sales by attracting a new generation of shoppers. The Globe and Mail (Toronto) (4/21)  | Help protect your employees by managing business travel risks with Zurich's white paper 'Managing the Risks of Business Travel: What every business needs to know'. Click here for the FREE download! |
 - Google gets ready to roll out its daily-deal service
Google is close to testing its daily-deal service. The product will roll out in Portland, Ore., then expand to New York and San Francisco. Consumers can sign up to receive Google Offers via e-mail. The program promises a discount of at least 50% off goods and services from local merchants. InternetRetailer.com (4/21) - Bergdorf Goodman to crowdsource upcoming Fendi bag design
Bergdorf Goodman has created a Facebook contest designed to draw in throngs of would-be designers competing to design a new Fendi 2Bag for fall. Contestants have until Sunday to choose colors and other design features. Social media users will then vote for their favorites, and Fendi designers will choose the winner from the five that win the most votes. Yahoo!/Mashable (4/21) - High traffic brings outages to Amazon's cloud
Capacity problems with Amazon's EC2 cloud led to outages and technical difficulties Thursday on some websites, including Foursquare and Quora. The company responded by bringing additional capacity online, and service was soon returning to normal, Amazon said on its website. Reuters (4/22) - Macy's starts work on West Virginia fulfillment center
Macy's started constructing a West Virginia fulfillment center to handle increasing orders in the Northeast and Mid-Atlantic regions from Macys.com and Bloomingdales.com. Online sales increased 29% in the first 10 months of last year, the company said. Macy's received financial assistance from West Virginia to build the facility, which is slated to create 1,200 permanent jobs and 700 seasonal positions. InternetRetailer.com (4/21)  | 8 of the world's top 10 brands build their business on Facebook with the Buddy Media Platform. What's your plan? Power Tools for Facebook. Register for demo |
| Interactive Advertising | | | | | Shop.org Spotlight | | | | - What you need to know about tablet shoppers
Digital retailers are only beginning to get a glimpse into what the introduction of the tablet means to retail. Based on a recent BIGresearch survey of almost 25,000 consumers, there are five key trends that highlight how tablet and smartphone owners shop and use digital resources. Shop.org's Fiona Swerdlow details the survey data to paint a picture of the new mobile consumer. Read more. - Shop.org SmartStat: April 22, 2011
 9 out of 10 past attendees of Shop.org's Online Merchandising Workshop say they'd attend again. Source: Shop.org. - Register for Shop.org's Online Merchandising Workshop by May 6 and save $300
Multichannel retailers wanting to learn best practices in merchandising will hear from experts like ModCloth CMO Kerry Cooper and eBags co-founder and former CEO Jon Nordmark at the upcoming Shop.org Online Merchandising Workshop, July 11-13 in San Diego. This popular event is limited to 300 attendees to keep sessions intimate and tactical. Attendees are privy to keynotes from top merchandising executives, vendor-retailer case studies and don't-miss networking. Register before May 6 to save $300 off on-site registration. Learn more.
| SmartQuote | | | |  | On Spaceship Earth there are no passengers; everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else."
--Marshall McLuhan,
Canadian educator, philosopher and scholar
quoted for Earth Day, April 22, 2011  |
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