  | News about digital retail commerce |  |
- Brooks Brothers makes the leap into m-commerce
Brooks Brothers has launched a dedicated mobile site that allows users to browse and buy from the apparel retailer's complete catalog. The mobile site also includes a host of other features including order tracking and GPS tools to find the nearest brick-and-mortar store. InternetRetailer.com (4/12)        | New Report: The Purchase Path of Online Buyers
Forrester collaborated with GSI Commerce to better understand how retailers can effectively connect with online buyers. Learn why many shoppers still follow "traditional" paths to purchase, as well as 2011 holiday preparation tips.
Click here to download the report. | | Online Retail Trends |  | | | - The state of mobile commerce
Mobile commerce increasingly is of interest to both consumers and merchants -- even though only 5% of merchants now have dedicated m-commerce sites, according to Ernie Schell, director of the Marketing Systems Analysis consultancy. However, Schell, citing strong numbers for consumers who buy more from and are more loyal to m-commerce retailers, predicts that two-thirds will have such sites in the next few years. Multichannel Merchant (4/12)  | Business Gold Rewards Card® from American Express OPEN has unlimited Membership Rewards® points potential:
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  - Report: Mobile campaigns spur 800% increase in bar-code traffic
Bar-code scanning traffic grew 800% in the first three months of 2011 compared to the same period last year, led by deal-seeking iPhone users and a growing number of Android-powered device owners, according to new figures from Scanbuy. Two retail campaigns that incorporated bar codes ranked among the top-five in terms of traffic, the report said. Mobile Marketer (4/13) - How mobile devices are changing the face of brick-and-mortar retail
Consumers increasingly are using their mobile devices to research products and prices before heading into the store, a shift that's changing the traditional roles of store personnel, who also are armed with mobile gadgets. Associates who previously acted as product experts are now depended on to maintain inventory accuracy and fill orders from a variety of the retailer's channels. STORES magazine (4/2011)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 - Boo.com founder returns to the Web with new fashion venture
 Eleven years after Boo.com became one of the U.K.'s most famous dotcom casualties -- the company raised $188 million from venture capital investors and closed after six months -- co-founder Ernst Malmsten has returned to the world of online fashion retail with LaraBohinc.com. The site features fashions from popular luxury designer Lara Bohinc, and was reportedly created for a mere $16,000. GigaOm (4/12)  | What are your competitors doing in social media? Discover how your company stacks up against other cable, mobile and telecom businesses in developing and executing successful social media strategies. This inaugural benchmarking study compares the telecom industry to business at large. Get the State of Social Media for Telecom report. |
| Interactive Advertising | | | | - Contests help marketers win more Facebook "likes"
Expedia, Excedrin and J.C. Penney are among the major marketers using sweepstakes, contests and free offers to generate "likes" on Facebook. Users must "like" a brand page to enter the contest or receive free products. However, marketers also must "connect" in other ways with such brand page participants, who otherwise might just be interested in getting a freebie, according to Harry Gold, CEO of Overdrive Interactive. ClickZ (4/12) | Legislative & Regulatory | | | | - Sen. Durbin aims to require collection of online sales tax
Sen. Dick Durbin, D-Ill., plans to introduce a bill that would require online merchants, including Amazon and Overstock, to collect sales tax. Durbin and his supporters said the measure would level the playing field for brick-and-mortar merchants, but a patchwork of more than 7,500 taxing jurisdictions nationwide could prove a significant challenge. CNET/Privacy Inc. blog (4/12) - Bipartisan bill is introduced for opting out of Web-data usage
Sens. John Kerry, D-Mass., and John McCain, R-Ariz., introduced a bill that would let consumers opt out of online tracking, usage and storage of personally identifiable information. The legislation would give the Federal Trade Commission authority to enact rules that would give consumers more control over how their Web-browsing data are used by marketers and online merchants. InternetRetailer.com (4/12) | Shop.org Spotlight | | | |  | - Do you really know your customers or is your business flying blind?
According to L.E.K. Consulting, well-executed customer segmentation should reflect a high-resolution picture of your market. In a recent white paper to the Shop.org research vault, L.E.K. counsels retailers to discover and define key customer profiles, map brand positioning to market segments, prioritize market opportunities, and track behaviors with course corrections over time. Read more. |
- Shop.org SmartStat: April 13, 2011
 Americans who will complete a portion of their Easter spending online will shell out 72% more than those shopping only in stores. Source: NRF survey conducted by BIGresearch. - Home Depot, Under Armour, PETCO execs attending Online Merchandising Workshop
Executives from several dozen prominent retail companies have already signed up to attend Shop.org's Online Merchandising Workshop July 11-13 in San Diego. See which companies have already registered for the event, which features keynotes from the co-founder of eBags and the former CMO of Walmart.com. Reserve your spot at the conference before the event reaches maximum capacity, and save $300 off the onsite price by registering before May 6. Learn more.
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