  | News about digital retail commerce |  |
- Facebook launches "Send" button for online retail sites
Facebook has created a new button that retailers can add to their e-commerce sites to allow users to easily send links and product information to specific friends or groups on the social site. The button was designed to be used alongside the Facebook "Like" button so users have the option of broadcasting their favorite sites and products to individuals, groups or the entire Facebook universe. InternetRetailer.com (4/26)        | Facebook eCommerce Success: 3 Best Practices
Getting the most from Facebook investments continues to be a leading business concern. Learn how and why a combination of tools — both on-site and off — achieves the greatest impact and optimal user experience. Click here to download the free whitepaper | - Rakuten aims to break eBay and Amazon's holds on Europe
 Japan's Rakuten plans to use acquisitions to bolster its presence in Europe to entice consumers away from Amazon and eBay. Pierre Kosciusko-Morizet is leading Rakuten's expansion in Europe and plans to develop an online shopping mall similar to those in Japan. "We want to implement the Rakuten business model in other large European countries," said Kosciusko-Morizet. "There's a willingness to invest in growth and aggressively expand." Bloomberg (4/27) - Report: LivingSocial fans learn, earn more than Groupon users
Fans of daily deal sites LivingSocial and Groupon vary widely when it comes to age, education level and income, with LivingSocial drawing in younger, better educated consumers who are 49% more likely than the average Internet user to earn $150,000 or more a year, according to new data from The Nielsen Co. The report also found some geographic differences -- Groupon tends to attract consumers from the Northeast while LivingSocial does better with residents of the South and West. InternetRetailer.com (4/26)  | Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a FREE whitepaper. |
 | New Media & Technology |  | | | - App provides self-service features for grocery shoppers
An Apple iPhone application from Modiv Media lets grocery shoppers scan products as they move through the aisles, access personalized promotions and speed up the checkout process at the end. Stop & Shop Supermarket is the first chain to adopt the Scan It! app, which users activate by taking a picture of their customer-loyalty card. MIT Technology Review online (4/25) - TV spot spurred a 20,000% sales spike for online retailer
More than 1.8 million visitors flocked to Vapour Organic Beauty's website after the company was featured on the "Today" show last week, and the day's orders grew from an average of about 20 to 4,000. The company survived the onslaught by preparing ahead of time, moving the site to dedicated servers and taking other steps to keep things running smoothly. InternetRetailer.com (4/26) - Smartphones at nexus of consumer local shopping experience
Users employ their smartphones for local shopping in an immediate, focused and purpose-driven way to improve their experience, according to a new study commissioned by Google. This behavior has made for an intense marketing focus on the devices, which present the potential to reach consumers at specific times and places when they're most likely to spend. GigaOm (4/26)  | Business Platinum Card®
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  | Companies in the News | | | | - Facebook hires Ted Zagat to build its payments business
 Facebook has hired Ted Zagat, son of the couple that founded the Zagat guide, to help build the social site's payments business. Zagat, who ran his family business as president from 1999 to 2007, most recently headed licensing, e-commerce and financial services business at Spanish-language station Univision. TechCrunch (4/26)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | | |  | |  |
| Legislative & Regulatory | | | | - Texas House approves legislation to collect online sales tax
The Texas House voted to approve a bill that would redefine a "physical presence" in the state, to force Amazon and other online retailers to collect sales tax from in-state buyers. Under the bill, sellers that operate any physical location where business is conducted, either directly or through a third party, would be required to collect sales tax. Austin American-Statesman (Texas) (free registration) (4/27) | Shop.org Spotlight | | | | - Founder of eBags, UsingMiles.com shares lessons learned from ten years of driving conversion
With more than ten years of experience in online merchandising, Jon Nordmark, co-founder of eBags and UsingMiles.com, knows a thing or two about satisfying customers and driving conversion. As a keynote speaker at Shop.org's Online Merchandising Workshop, to be held July 11-13 in San Diego, Nordmark will share his expertise on creating the proper culture needed to thrive as a successful online merchandising organization. Learn more.
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During the first quarter of fiscal 2011, online sales increased 28% over the same time period in 2010. Source: 
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