| April 4, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Pepsi Next will have 60 calories per 12-ounce can
PepsiCo plans to introduce Pepsi Next, a midcalorie soft drink with 40 calories per 8-ounce serving and 60 calories per 12-ounce can. The company also filed to trademark Sierra Mist Next and Mountain Dew Next, indicating it might introduce more midcalorie drinks. Reuters (4/1)         | Better for them. Better for you. Your customers are more focused than ever on finding snacking options that support their active, healthy lifestyles. That's why the brands at Diamond Foods (NASDAQ: DMND) are committed to offering them a wide range of snacking choices. Check out our portfolio at DiamondBetterSnacking.com. And see why offering better for you snacks can lead to better for you sales. | - Single-origin chocolate finds many fans
Chocolate made with cocoa beans from a single region is becoming popular with fans who say the tastes vary depending on where the beans are grown. "People are getting more discriminating when it comes to chocolate," said Lucy Valena, owner of Voltage Coffee & Art in Boston, but National Confectioners Association spokeswoman Susan Smith said single-source is not necessarily better. "It all depends on what you like and what you don't like," Smith said. Boston Herald (4/3) - Food color is a matter of taste
The government found no proof that artificial dye causes hyperactivity in children, and studies show that color plays a critical role in food enjoyment. "Color is such a crucial part of the eating experience that banning dyes would take much of the pleasure out of life," said Kantha Shelke of the Institute of Food Technologists. The New York Times (tiered subscription model) (4/2)  | 3 DAYS LEFT: Save 50% on a 12-pack of $100 hotel gift cards powered by Expedia Networks. Reward employees and say thanks to customers with The Hotel Card. Each one knocks $100 off a 2-night stay at 55,000 hotels (all major brands). And lucky you—you pay just $50 each. Get bizy and buy now. |
 - Ordinary people help campaigns stand out
 NBCUniversal Media's Brand Power Index shows strong response to campaigns starring real people instead of celebrities, such as a L'Oreal effort that sent five women to the L'Oreal Paris Academy for makeovers. "Brands that use unknown regular people as the star -- not the product, not a celebrity, but someone like you or me -- really stand out," said Melissa Lavigne-Delville of NBCU. MediaPost Communications/Marketing Daily (4/1)  | Use social media to enchant your customers
Learn how to create a smart, savvy, and enchanting social media strategy from industry expert and bestselling author Guy Kawasaki. Register today for the 2011 Social Media Success Summit where industry experts reveal all the latest techniques and proven business-building tactics you need to know to immediately benefit from social media. Early bird 50% off rate: register now! |
 - Weis chief talks local values
Dave Hepfinger, president and CEO of 164-store chain Weis Markets, said the company sold 24 million pounds of local produce in 2010. He encourages employees to play an active role in the community. "Local is really what we do, and who we are," Hepfinger said in a video interview with Progressive Grocer. Progressive Grocer (4/1)  | Hot Topics |  | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Science & Technology | | | | - Researchers develop cows that can yield milk with nutritional proteins
Chinese researchers used a cloning technique to develop 300 biotech cows that can produce milk that contains three proteins found in human milk, including lysozyme that fights bacterial infections in babies, according to a study in the journal Public Library of Science. "We aim to commercialize some research in this area in coming three years. For the 'humanlike milk,' 10 years or maybe more time will be required to finally pour this enhanced milk into the consumer's cup," said Ning Li, a professor and lead researcher of the study. Telegraph (London) (4/2) | Health & Wellness | | | | - Mediterranean diet is the ideal, not reality
People in Mediterranean countries don't actually follow the diet that is touted as healthful in so many studies, partly because each country has its own cuisine. The idea of the Mediterranean diet began after World War II, when U.S. scientist Ancel Keys discovered that war-starved northern Europeans were less prone to heart disease than Americans who ate a typical Western diet. The New York Times (tiered subscription model) (4/1) | GMA News | | | | - Deadline approaching for GMA Foodborne Illness Litigation Conference
The GMA Foodborne Illness Litigation Conference, May 4 and 5 in Chicago, will explore a broad range of topics related to litigation stemming from foodborne illnesses, both as a result of product recalls and isolated incidents. Attendees will learn how these issues can be addressed by the entire value chain, from manufacturer to distributor to retailer, as well as by legal counsel within the industry. Featured sessions include:
The Wizard of Oz and the "Expert" Behind the Curtain: Deconstructing Junk Science and Winning your Case
Plaintiffs rely on expert testimony in nearly every foodborne illness lawsuit. This presentation offers a practical discussion and presentation of successful approaches to Daubert motions and jury trials, including discovery and research, finding and working with real experts, graphics and demonstrations, persuasive arguments, effective cross examination, and how to "bring home" a defense verdict.
Experts: Selecting the Correct One When Defending Foodborne Illness Litigation
Learn the possible pitfalls, pratfalls, and benefits to using experts to defend foodborne illness cases, as well as what types of experts to use. This session will address thinking outside the box in your approach to using experts, what factors to consider when choosing an expert, preparing experts for trial, and working with professional experts, novices, academics and industry insiders.
Register NOW to gain new tools and insights to protect your company and clients.
| Government & Food Safety | | | |
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