  | News about digital retail commerce |  |
- Walgreen uses social media for Foursquare promo
Walgreen is rewarding its 35,000 Foursquare fans with up to 20% off select products during its "Friends & Family Day" event. The retailer is promoting the offer via social media, including Facebook, Twitter, e-mail and text messages. Foursquare users can check collect their discounts by checking in at one of nearly 7,600 Walgreens locations nationwide. ClickZ (3/31)        | eCommerce Replatforming Incentives for 2011!
Venda can help you expand internationally, manage all your commerce in one place and test new strategies like mobile and social commerce. Our transparent and efficient business model help us lower costs and provide superior ROI. Visit or call to learn about incentives for upgrading to Venda from Volusion, Marketlive, Demandware or ATG. | - Digital fashion magazines make moves into merchandising
Vogue, Elle and the other top fashion glossies are changing more than their formats as they create digital publications for Apple's iPad and other mobile devices. As they struggle to turn around flagging sales and become more relevant in the age of flash-fashion sales sites such as Net-A-Porter that feature interactive content, publishers increasingly are mixing editorial content with online buying options, partnering with merchants to allow readers to click and buy styles they see on the digital pages. Bloomberg (3/31) - Google VP: E-commerce in the midst of "radical transition"
Mobile technology, local deals and increased personalization of the shopping experience are three trends driving a sea change in e-commerce, and the result is likely to be an online retail scene that looks much like shopping did five decades ago, when local merchants knew their customers by name and catered to their personal preferences, said Google vice president and former PayPal executive Osama Bedier. Computerworld (3/31) - Retailers emphasize urgency for online promos
Limited-time offers such as daily deals from Groupon and LivingSocial are helping retailers profit from consumers' love of discounts. The promotions are effective because they create a sense of urgency, retail experts say. The tactic is becoming more common as retailers look for ways to attract shoppers who are becoming accustomed to lower prices. USA TODAY (4/1)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 - Amazon unit reportedly explores mobile-payment service
Amazon might be preparing to introduce a mobile-payment system using near-field communication technology, sources said. The company would join a growing field of players, including Google, Apple and a joint venture from three telecommunication giants. Bloomberg (3/31)  | What are your competitors doing in social media? Discover how your company stacks up against other cable, mobile and telecom businesses in developing and executing successful social media strategies. This inaugural benchmarking study compares the telecom industry to business at large. Get the State of Social Media for Telecom report. |
 - EBay creates a tool to track inventory at nearby stores
EBay shoppers will soon be able to use a feature that allows tracking of inventory and prices on specific items at local brick-and-mortar stores. The feature uses technology picked up as part of eBay's $75 million acquisition of Milo last year. The feature will pit eBay against Google, which recently added local-retail search. TechCrunch (3/31) - Baidu will shut down e-commerce platform and migrate merchants
China's largest search engine, Baidu, plans to shut e-commerce website Youa after it failed to gain traction with consumers, who prefer shop on rival Alibaba's Taobao online marketplace. Baidu will migrate merchants to Rakuten China and Yaodian100 in May but said it plans to develop another e-commerce platform that better suits users. CNBC/Reuters (3/31) - Amazon talks licensing rights with music labels
Amazon said it doesn't need to license customers' music stored on Cloud Drive, for listening through newly launched Cloud Player, because the process is the same as when consumers store music on their hard drive. Still, the company reportedly is talking with record labels to hammer out licensing deals, which would allow Amazon to store one copy of a song used by multiple listeners rather than keeping one copy per customer. Bloomberg (3/31)  | Use social media to enchant your customers
Learn how to create a smart, savvy, and enchanting social media strategy from industry expert and bestselling author Guy Kawasaki. Register today for the 2011 Social Media Success Summit where industry experts reveal all the latest techniques and proven business-building tactics you need to know to immediately benefit from social media. Early bird 50% off rate: register now! |
| Interactive Advertising |  | | | - Companies revamp ads to appeal to young consumers
Merchants are remaking their fashion advertisements with photos of celebrities and sports stars aimed at capturing the attention of teens they hope will both spread positive brand messages via social media and become long-term loyal customers. "Depending on what you sell, if your teen customer is loyal to your brand, you could create a lifetime relationship if you're good to them," said Shop.org's Larry Joseloff. DMNews (4/1) | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - Shop.org to host half-day online marketing workshop May 3 in NYC
Senior executives from companies such as The Sports Authority, Forrester Research and Social Shopping Labs will lead sessions on e-mail marketing, SEM, social commerce and more during a May 3 half-day workshop as part of Shop.org's Online Marketing Month. Held in New York City at Macy's flagship building, the workshop precedes a free New York City networking dinner for multichannel retail executives. Workshop registration is $395 per person, and Shop.org retail member companies receive one complimentary pass. Learn more. - Shop.org SmartStat: April 1, 2011
 More than 4,700 people are connected to Shop.org through LinkedIn. View the page. - Toys "R" Us, Lowe's and Estee Lauder are hiring
Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include an online brand marketing manager at Toys "R" Us, an online product owner of mobile applications at Lowe's, and an analytics production manager at Estee Lauder. Shop.org member companies are invited to post jobs for free. Visit the jobs board.
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