 | April 8, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Batter Blaster founder gets retailers to flip for his product
It wasn't easy, but Sean O'Connor got his Batter Blaster quick-pancake concept on shelves at Wal-Mart Stores and Costco Wholesale. He actually turned down a national-distribution offer from Wal-Mart in 2008 because he didn't have the infrastructure, then made his pitch to the retail giant a year later, when 15,000 locations were carrying the product. Forbes (4/25)       - Nooyi makes the case for more female executives
"There aren't enough women in the pipeline," said Indra Nooyi, chairman and CEO of PepsiCo, during a Wall Street Journal conference on women and the economy. She urged attendees to deliver the message that "having women in the organization enhances your ability to make the numbers." She said 30% of the executives at PepsiCo are women. The Wall Street Journal (4/7) - New Cargill exec calls for more customer involvement
Cargill has hired Rens de Haan to fill the newly created position of marketing and communications director for its cocoa and chocolate division. He plans to include customers in all phases of innovation, "so we have an even clearer framework for product development, working together with our customers." ConfectioneryNews.com (4/7)  | Business Gold Rewards Card®
Use points to do more for your business:
• Offset business travel expenses
• Purchase office supplies and equipment with gift cards
• Recognize employees and thank clients - Find the perfect gift with thousands of options to choose from
Business Gold Rewards Card® from American Express OPEN. Apply Now. |
  | Trends | | | | - Del Monte, Campbell execs to be honored by GMA
The 2011 GMA Hall of Achievement Awards will go to Richard G. Wolford, retired chairman, president and CEO of Del Monte Foods, and Douglas R. Conant, president and CEO of Campbell Soup. "They represent the best of what our industry and the American business community at large has to offer," said Pamela G. Bailey, GMA's president and CEO. Progressive Grocer (4/7) - Companies are going green -- but will consumers do the same?
Corporate America is embracing sustainability, but consumers aren't keeping up, said panelists at the Brainstorm Green conference this week. Consumers tend to overplay the importance of sustainability when discussing consumption habits, exaggerating small sacrifices and ignoring a reluctance to make sweeping changes. "They tell pollsters that they consider sustainability factors in their purchasing decisions ... but the reality is quite different. They're green-washing their own behavior," writes Marc Gunther. GreenBiz.com (4/6) - PepsiCo defends its marketing strategy
B. Bonin Bough, PepsiCo's global director for digital and social media, responded to criticism after Pepsi slipped to third place behind Coke and Diet Coke. "The whole point of integrated marketing is that it's never one thing over the other," he said. "We are an aggressively digital organization. Digital is not only transforming society but the way consumers interact with brands." ClickZ (4/7)  
| Science & Technology | | | | - Patrón Spirits says "Salud!" to sustainability
Premium-tequila bottler Patrón Spirits is going green with a facility designed to recycle most of the liquid waste from water-intensive tequila production. Waste from the distillery is used to fertilize agave plants and local gardens, and the brand's bottles and cartons are recycled. TriplePundit.com (4/7) | Health & Wellness | | | | | GMA News | | | |
| Government & Food Safety | | | | - Boston bans sugar-sweetened drinks on city properties
Sugar-sweetened drinks will not be allowed on city properties or at city functions in Boston, including meetings and events, under a new rule announced by Mayor Thomas A. Menino. City buildings and departments have six months to comply with the rule, which applies to sports drinks, juices with added sugars and sweetened iced teas. "It's disturbing that the city is choosing to intrude into the lives of people by telling them what they can drink with regards to safe, nonalcoholic beverages," said the American Beverage Association's Chris Gindlesperger. "It's disappointing that the city is choosing simplistic sound bites over serious solutions to a complex problem." Boston Herald (4/8), The Boston Globe (free registration) (4/8)
| International | | | | - Nestle to build 3 factories in Africa
 Hakan Misri, the newly appointed head of Nestle Kenya, said the company will build three factories in Africa over the next two years, and also upgrade facilities in Kenya and Zimbabwe. "We want to depend less on imports and source more materials locally," particularly milk, he said. Reuters (4/7) | SmartQuote | | | |  | The heart has its reasons, which reason does not know."
--Blaise Pascal,
French mathematician, physicist, inventor, writer and philosopher  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Read more at SmartBrief.com | | A powerful website for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Thursday, April 07, 2011
- Wednesday, April 06, 2011
- Tuesday, April 05, 2011
- Monday, April 04, 2011
- Friday, April 01, 2011
| | | Lead Editor: Rebecca Pollack Scherr
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.