 | News about digital retail commerce |  |
- Overstock.com says Google penalty period is up
Overstock.com said Monday it has served its time in Google's penalty box. The search giant punished the online retailer earlier this year by moving it lower in the search rankings, saying the company's now-discontinued practice of encouraging college and university websites to post links to Overstock in exchange for student and faculty product discounts violated Google's policies against attempting to artificially boost search rankings. The Wall Street Journal (tiered subscription model) (4/25)        | Personalization Metrics: The Definitive Guide to Measuring Success
The industry's first report on which key performance indicators are most important for effective personalization and measurable value. Avoid the pitfalls of misinterpreting data while properly segmenting customers responding to product recommendations. DOWNLOAD NOW | | Online Retail Trends |  | | | - Survey: Half of retailers say strategic goals depend on m-commerce
Almost half of retailers surveyed stressed the importance of mobile commerce in achieving their strategic goals, up from 23% a year ago, according to research. Retailers are still cautious when it comes to spending on their mobile efforts, the survey found -- 39% plan to spend $25,000 or less and 22% said they won't invest in mobile at all this year. InternetRetailer.com (4/25) - Start-up peer-to-peer site lets people rent out their stuff
Rentalic lets users post items from fishing poles to formal wear that they're not using at the moment, in the hopes that someone in the neighborhood wants to rent it. The start-up, which pays its staff quarterly in shares of the company, launched in March 2010 and boasts about 3,000 items listed for rent. Portfolio.com (4/25)  | Financial Control.
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  - Mall owners try to improve shopping experience via apps
Simon Property Group, Westfield Group and Glimcher Realty Trust are among the major mall operators that are trying out applications with navigational tools and sale and discount offers. Simon uses Shopkick's app in about half of its 338 U.S. locations and is working on its own version with group discounts, and Westfield in 2010 launched an app for its 55 U.S. locations, while Glimcher is aiming to roll out its version in time for back-to-school shopping. The Wall Street Journal (tiered subscription model) (4/26) - Q-and-A: The rise of in-store marketing
Retailers are investing in in-store marketing campaigns that move beyond traditional point-of-sale signage as smartphone-armed shoppers use their gadgets to access product information and compare prices, says Dina Howell, who spent 22 years marketing P&G products. The biggest mistake marketers are making, she says, is creating different campaigns for different media rather than promoting a consistent message across all channels. The Wall Street Journal (tiered subscription model) (4/25)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 - Amazon launches a content hub for all things literary
Amazon created The Backstory, a content hub to showcase author interviews, essays, guest reviews and user-generated content that revolves around the world of books and authors. The section reflects the company's effort to move beyond being a bookseller and becoming a destination for consumers in search of literary content, according to TechCrunch. TechCrunch (4/25) - China to penalize Baidu for providing illegal music downloads
 China's Ministry of Culture will punish the country's largest search engine, Baidu, for providing users with illegal music downloads, the state-run news agency reports. The company's MP3 search service has been criticized in the past for linking to pirated music, but Baidu recently said it was negotiating partnerships with recording companies to provide legal downloads and planned to start paying a group representing songwriters for every song downloaded. PC World Business Center/IDG News Service (4/25)  | Help protect your employees by managing business travel risks with Zurich's white paper 'Managing the Risks of Business Travel: What every business needs to know'. Click here for the FREE download! |
| Shop.org Spotlight | | | | - Why you won't want to miss week one of Online Marketing Month
As part of May is Online Marketing Month, next week will be all about online marketing research and case studies at Shop.org. The first week's digital marketing program will focus on research from Forrester, comScore and Social Shopping Labs as well as a look at real-world retail solutions from Rue La La and The Sports Authority. In a quick video, Shop.org Director of Content Artemis Berry details why you won't want to miss next week's digital marketing events. Watch the video. - Shop.org SmartStat: April 26, 2011
 Three companies appeared for the first time this year on the list of shoppers' favorite 50 online retailers: Express.com, Aeropostale.com and Nike.com. Source: STORES survey conducted by BIGresearch. - Gift cards: weighing the opportunities and risks
For retailers, gift cards can be instrumental in improving cash flow and managing inventory. But according to Giles Sutton, State and Local Tax Partner for Grant Thornton, the addition of federal legislation passed by Congress in 2009 and recent rulemaking by the Federal Reserve Board and IRS means retail companies must educate themselves on the full risks and rewards of gift card sales. In a recent peer-reviewed white paper in NRF's Retail Reference Center, Sutton discusses the issues and opportunities in this area. View the white paper.
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