Stonyfield and Honest Tea promote organic in rap videos

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April 5, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Coca-Cola puts Dasani and Odwalla in plant-based bottles Coca-Cola is using PlantBottle, which is 30% plant based, for Dasani bottled water as well as packaging single-serve Odwalla juice and smoothies in a bottle that is as much as 100% plant based. "It's our goal to make traditional plastic bottles a thing of the past and ensure that every beverage we produce is available in 100% plant-based, fully recyclable packaging," said a Coca-Cola official. The Atlanta Journal-Constitution (4/4), American City Business Journals/Atlanta (4/4) Stonyfield and Honest Tea promote organic in rap videos Stonyfield Farm CEO Gary Hirshberg and Honest Tea CEO Seth Goldman have created rap videos promoting organic products. The companies are collaborating on a video contest, and Stonyfield is holding a separate video contest with the goal of raising awareness about organic food and drinks. MediaPost Communications/Marketing Daily (4/4), Drug Store News (4/4) Uncle Ben's campaign centers on healthy meals A campaign for Uncle Ben's rice, called Begin with Ben, is being introduced in the U.S. following an earlier launch in Europe and Canada. "Our new global creative campaign starts with a very simple insight that regardless of culture or cuisine, meals that begin with rice tend to be healthier meals, thus providing a very simple solution for consumers," said an official with parent company Mars Food. Drug Store News (4/4) Other News Signature Brands opens popcorn factory in Florida Progressive Grocer (4/4) The Print Big Save Big Sale. Save up to 55% on all banners. Affordable, custom-made signs, banners, posters and displays from FedEx Office Print & Ship Centers℠. Get your message out in a big way with everything from full-color banners to photo-quality posters, to yard signs, auto magnets and more. Offer ends 5/15.   Trends    Whey protein gains strength as a beverage ingredient Beverage makers are launching more products containing whey protein, which has moved from a niche ingredient for athletes and bodybuilders to one embraced for its potential for wellness and weight loss. Whey protein promotes a feeling of fullness, and offers a clean flavor profile, according to this article. BevIndustry.com (4/4) 2 DAYS LEFT: Get half off $100 hotel gift cards powered by Expedia Networks. Treat your best staff and customers to The Hotel Card. They get $100 off a 2-night stay at 55,000 hotels (all major brands). You get a deal at $50 each for a 12—pack—plus lots of thanks and loyalty. Get bizy and buy now.   Advertising & Marketing    Should marketers run companies' CSR campaigns? Marketers aren't just there to sell products -- they're also selling the corporate brand, says Friedman marketing chief Diane Paoletta. That means they need to take a strong interest in corporate CSR efforts. "Marketing can't be in their little silo. Maybe years ago that worked, but today it doesn't," Paoletta says. Vault.com/Vault's CSR Blog (4/1) Cause marketing appears to reduce direct donations Research from the University of Michigan suggests that consumers who buy products benefiting a cause are less likely to donate directly to that cause. "Consumers appear to realize that participating in cause marketing is inherently more selfish than direct charitable donation, reducing their subsequent happiness," said researcher Aradhna Krishna. Star Tribune (Minneapolis-St. Paul, Minn.) (4/4) Master social media by learning from the best The fully online Social Media Success summit will help you master social media marketing with extensive case studies and how-to sessions from actual social media experts and book authors. Register today for 50% off discount!   Retail Spotlight  Whole Foods seeks Oklahoma-made products Whole Foods Market buyer Amanda Harris, known as a forager, is searching for products made in Oklahoma for a store set to open in Oklahoma City this fall. One find is Ziegelmeier's Toasted Pecan Butter, made by Gaytha and Kelly Ziegelmeier, which will also be sold at the chain's Tulsa store. The Oklahoman (Oklahoma City) (4/5)   Sponsored Content    7 Easy Ways To Motivate Anyone Julie Rains The Last Successful Bookstore Katie Morell Are Consumers Ready To Start Spending? Anita Campbell How To Hire Top Talent On A Tight Budget Judith Aquino How To Optimize Your LinkedIn Company Profile For Recruiting Sharlyn Lauby   Health & Wellness  Research looks at brain activity behind food addiction A study in the Archives of General Psychiatry found that women with higher food-addiction scores had more activation in brain reward centers when exposed to pictures of milkshakes, but less activation when drinking the milkshake. Lead author Ashley Gearhardt explained: "You may think it's going to be the best thing you ever tasted but it doesn't meet expectations. That's maybe why they eat more." HealthDay News (4/4), The Wall Street Journal (4/5)   GMA News  Sponsorships still available for the GMA Science Forum Becoming a sponsor of the Science Forum will provide your company with the opportunity to highlight your brand in front of the senior level scientific, R&D, quality assurance, and regulatory executives from leading CPG manufacturers. A select few 2011 sponsorship opportunities are still available, including introducing keynote dinner speaker Andrew Zimmern, host of "Bizarre Foods" on the Travel Channel. To learn more about how your company can benefit from sponsoring the Science Forum, please click here to download the sponsorship prospectus or contact Jackie Lodge at (202) 639-5910 or jlodge@gmaonline.org. Learn more about GMA -> Home  |  Join GMA  |  Public Policy  |  Industry Affairs  |  Publications  |  Events   Government & Food Safety  FDA debuts a Web page on food recalls The FDA introduced a Web page that allows public access to information on food recalls dating back to 2009. "We must do everything possible to make it easier for people to know about these recalls so they can take all appropriate steps to protect themselves and their families," said Mike Taylor, the agency's deputy commissioner for foods. Los Angeles Times (4/4) Proposal calls for awaiting test results before meat is distributed A proposal from the Obama administration would require companies to wait until inspections and tests are complete before sending meat to stores, a practice already voluntarily followed by large companies including Tyson Foods and Cargill. "We believe this will result in fewer products with dangerous pathogens reaching store shelves and dinner tables," USDA Undersecretary Elisabeth Hagen said. The Wall Street Journal (4/5) Regulatory Affairs Specialist Pinnacle Food Corp Cherry Hill, NJ Production Manager Confidential Sacramento, CA Retail Operations Manager McCormick & Co., Inc. Scottsdale, AZ Director Quality ConAgra Foods Omaha, NE   SmartQuote  One can resist the invasion of armies; one cannot resist the invasion of ideas." --Victor Hugo, French writer, artist and statesman     This SmartBrief was created for cpgbrokers.data@blogger.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Celia Rothschild (202) 470-1159   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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