  | April 1, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Coke and DJ Guetta team on talent contest, documentary
Grammy-winning music producer and DJ David Guetta is partnering with Coca-Cola energy drink burn on a talent contest and documentary about his life. Details of the talent contest have yet to be announced, but the winner will be given the opportunity to spin records at Guetta's dance parties on the island of Ibiza. Reuters (3/31), Just-Drinks.com (3/31)       - Are you an innovation snob?
Innovation snobbery -- the belief that only earth-shattering high-tech innovations really count -- is a dangerous habit, writes Michael Schrage. Many of the most commercially effective innovations lately have been pretty basic, such as Starbucks' move into the instant-coffee market and automakers' development of cup holders. "The next time you -- or a colleague -- smirk at an innovation offering, please ask yourself: Does that sense of superiority come from what you think significant or what customers might think important?" Schrage advises. Harvard Business Review online/Michael Schrage blog (3/30)  | The buzz around social media - and whether it is worth the effort - continues to be a leading business concern. SmartBrief's State of Social Media for Business sheds light on obstacles & opportunities in using social media to produce measurable results. Check out the State of Social Media for Business. |
 | Advertising & Marketing | | | | | Retail Spotlight | | | | - Price Chopper boosts seafood sustainability
Price Chopper Supermarkets is collaborating with the Sustainable Fisheries Partnership to develop the best sources for sustainable seafood. Trace Register will provide software that traces seafood from ocean to store. "Developing new partnerships and policies continues to help us improve our sustainable-seafood platform," said Lee French, Price Chopper's vice president of seafood merchandising. Progressive Grocer (3/31)
| Science & Technology | | | | - USDA: Farmers plan to grow corn on 92.2 million acres this spring
U.S. farmers intend to grow corn on 92.2 million acres this spring, up 5% from 2010 and the second-biggest acreage since 1944, reported the Department of Agriculture. U.S. corn reserves have dwindled to 6.52 billion bushels as of March 1, down 15% from a year ago, the USDA added. The USDA's estimate "clearly shows that American farmers respond to signals from the marketplace. There is every expectation that farmers will once again produce the corn that is needed to meet all demands," said Geoff Cooper, vice president of research and analysis for the Renewable Fuels Association. The Wall Street Journal (4/1), DomesticFuel.com (3/31) | Health & Wellness | | | | - Fight against obesity may be contributing to fat stigma worldwide
 Researchers warn that the "globalization of fat stigma" may soon become the cultural norm as different countries ramp up efforts to combat obesity. Even places such as American Samoa and Puerto Rico, which historically are more accepting of larger bodies, had high stigma scores, according to the report in the journal Current Anthropology. The stigma may be influenced by anti-obesity campaigns that come across as critical of overweight people instead of the environmental and social factors affecting weight gain, the lead study author said. The New York Times (tiered subscription model)/Well blog (3/30) | GMA News | | | |
| Government & Food Safety | | | | - GMA: No link between artificial food color and hyperactivity: During an FDA hearing on artificial food colors, the GMA said, "All of the major safety bodies globally have reviewed the available science and have determined that there is no demonstrable link between artificial food colors and hyperactivity among children." Supermarket News (3/31)
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