Tasty Baking to become part of Flowers Foods

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April 12, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Tasty Baking will become part of Flowers Foods Flowers Foods, maker of baked goods under the Nature's Own, Whitewheat and Blue Bird brands, agreed to acquire Tasty Baking for $34.4 million. Tasty Baking, which makes Tastykake desserts, delayed some debt payments because of liquidity problems. The Wall Street Journal (4/11) Clif Bar sinks its teeth into sustainability Ten years after launching a sustainability drive, Clif Bar & Co. executives say they've stuck to their eco-friendly beliefs. The company has offset 71,000 tons of carbon emissions since 2007, hired a staff ecologist and sustainability director, and installed the country's largest "smart" solar installation at its headquarters in Emeryville, Calif. "We hope others can learn from our experience, that bringing sustainability into all parts of the business does not need to be predicated on profitability," says co-CEO Gary Erickson. TriplePundit.com (4/10) Pampers campaign focuses on "miracle" babies Procter & Gamble is marking the 50th anniversary of Pampers with a campaign celebrating "miracle" babies, including ones born prematurely or with special needs. The effort includes a Facebook search for stories of miracle births, care packages to infant intensive-care units and challenges to support the Pampers Miracles mission. Advertising Age (tiered subscription model) (4/11) The Top Four Fleet Issues Every Food & Beverage Company Should Consider Now — Join Descartes for a complimentary web seminar to learn how your organization can meet evolving Hours of Service (HOS) and FDA regulations with ease while keeping rising fuel costs in check. Logins are limited so register today.   Trends  Consumers find ways to save as food prices increase A survey for Coupons.com shows that 99% of adults are aware that food prices are rising, and 95% plan to use savings strategies when they shop for groceries. Coupon use is the most popular strategy, at 72%, followed by price comparison, shopping at discount stores and stocking up when prices are low. Progressive Grocer (4/11) Business Platinum Card® • Receive up to $200 airline fee credit to the airline of your choice • Premium car rentals and special upgrades at fine hotels and resorts worldwide • Save 3%-10% automatically on business expenses from FedEx, Hertz®, OfficeMax®, and more with OPEN Savings® Business Platinum Card® from American Express OPEN. Apply Now.   Advertising & Marketing    Brand mascots go rogue on Twitter Twitter users have created fake accounts posing as brand mascots such as Mr. Clean, the Pillsbury Doughboy and Tony the Tiger, and so far, companies have been reluctant to take action against the spoof accounts. Still, with a marijuana dispensary using General Mills' Jolly Green Giant character to promote its wares and a fake Chef Boyardee applying to work as Charlie Sheen's intern, some experts say companies should be more proactive in defending their brands. Advertising Age (tiered subscription model) (4/11) Kraft aims for a home run with baseball promotion For a third year, Kraft American Singles is holding Tuesday Night Tickets, a promotion for discounted tickets to Minor League Baseball games for consumers who bring in wrappers to the ballpark box office. This year, the deal is being promoted on Facebook and Minor League websites, as well as through in-park signage in English and Spanish. Promo Magazine (4/11) Use social media to enchant your customers Learn how to create a smart, savvy, and enchanting social media strategy from industry expert and bestselling author Guy Kawasaki. Register today for the 2011 Social Media Success Summit where industry experts reveal all the latest techniques and proven business-building tactics you need to know to immediately benefit from social media. Early bird 50% off rate: register now!   Retail Spotlight  Wal-Mart campaign touts more items and low prices Wal-Mart Stores, reversing a strategy of reducing the number of items in stores, is heralding the return of those items in a campaign called "It's Back." Store signs starting in May will highlight the return of items such as fabric and fishing gear, and store managers are being encouraged to highlight low prices compared with other retailers. The Wall Street Journal (4/11)   Sponsored Content    4 Indulgences Your Business Can't Afford Ken Kaufman Office Ergonomics: Lessons Learned From Physical Therapy Kate Lister Should You Grow Your Business By Buying Another? Elaine Pofeldt 5 Ways To Profit From The Group Coupon Game John Jantsch How To Create Luck In Business And In Life Stephen Shapiro   Science & Technology  FDA expected to allow Monsanto to grow soybeans in open fields The FDA is expected to give Monsanto the go-ahead to cultivate its biotech soybeans that can produce a type of omega-3 fatty acid, stearidonic acid, in 2012, according to this Science News article. The oil derived from Monsanto's biotech crop is being incorporated into foods after the soy received "generally recognized as safe" status from the FDA in 2010. Science News (4/9), Forbes/The Ingenuity of the Commons blog (4/11)   Health & Wellness  Virginia, D.C. schools face controversies on chocolate milk Select schools in Fairfax, Va., and Washington D.C., plan to introduce a reformulated chocolate milk drink that is lower in fat and does not use high-fructose corn syrup after the beverage was banned from lunch programs due to criticism from health advocates. The Washington Post (4/11)   GMA News  Top 3 tips for managing foodborne illness litigation Register now for the GMA Foodborne Illness Litigation Conference. Make sure you get to the conference on Wednesday, May 4 for the Welcome Reception. Don't miss the mass torts session with one of the lead outside counsels from Toyota. REGISTER TODAY! 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