  | News about digital retail commerce |  |
- Overstock aims to boost loyalty in states with dropped affiliates
Overstock.com, like Amazon, has dropped affiliates in several states after laws determined that such affiliates constitute a physical presence, subjecting the company to sales-tax collection. The online retailer plans to offer top spenders in those states a free membership in its Club O rewards program, footing the bill with approximately $4.5 million that would have gone to affiliates. InternetRetailer.com (4/4)        | Facebook eCommerce Success: 3 Best Practices
Getting the most from Facebook investments continues to be a leading business concern. Learn how and why a combination of tools — both on-site and off — achieves the greatest impact and optimal user experience. Click here to download the free whitepaper |  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 - 10 tips to win over shoppers turning to mobile
Many companies are nervous about how their mobile commerce efforts will play out as the channel grows, so Augme Technologies' David Apple has compiled a list of 10 rules for creating and implementing a successful mobile strategy. Apple urges merchants to make a complete and long-term commitment to mobile, integrate it into the overall marketing plan rather than treating it as a separate function, and as with all efforts, put the focus on shoppers instead of the tool. iMedia Connection (4/5) - Pixazza tags online photos to create mini-shopping hubs
Photo-tagging company Pixazza has spent two years building a staff of at-home workers who spend hours poring through online photos in search of apparel, accessories and other items that consumers might want to buy. Under the company's revenue-sharing model, consumers who scroll over a celebrity's picture can click through and buy something she's wearing. Each time they do, the company and the online publisher share a percentage of the sale. ClickZ (4/4)  | 2 DAYS LEFT: Get half off $100 hotel gift cards powered by Expedia Networks. Treat your best staff and customers to The Hotel Card. They get $100 off a 2-night stay at 55,000 hotels (all major brands). You get a deal at $50 each for a 12—pack—plus lots of thanks and loyalty. Get bizy and buy now. |
 - Etsy's eccentric founder aims to help artisans succeed
Sarah Jones and Mackswell Sherman were poor college students in Seattle when the hoodies they made landed on Etsy's homepage and started selling. Etsy founder Rob Kalin brought the team to New York, set them up in free workspace, and their designs now sell steadily on the site Kalin created to showcase the work of artisans or, as he calls them, "the makers." Since Kalin started the site six years ago, it has become a place where artisans hope to get noticed and independent retailers and fashion writers regularly head to check out the latest trends. Inc. (4/2011) - Shopzilla's course shift pays off in higher sales
Comparison-shopping site Shopzilla didn't wait around to see what effect the recession and a pricier Google advertising contract would have on its operations -- instead, the company invested in expanding inventories for its existing sites and branched out into new services, including lead generation for online merchants and selling survey data to retailers. The efforts are beginning to pay off in the form of higher revenue. Los Angeles Business Journal (free registration) (4/4) - Sprint will launch NFC-enabled mobile payment service this year
Sprint Nextel plans to introduce a mobile payment system using near-field communication technology this year. The number of NFC-equipped smartphones is expected to double next year from the 35 million projected to ship in 2011. Players outside the telecommunications industry, including Amazon, Microsoft, Apple and Google, are working on NFC-powered payment services. Bloomberg (4/4)  | What are your competitors doing in social media? Discover how your company stacks up against other cable, mobile and telecom businesses in developing and executing successful social media strategies. This inaugural benchmarking study compares the telecom industry to business at large. Get the State of Social Media for Telecom report. |
| Interactive Advertising |  | | | - Survey: Digital video to grow 22%
Higher returns and better metrics are encouraging more advertisers to adopt online video campaigns, according to a survey by the Interactive Advertising Bureau. Video will account for nearly 20% of online ad budgets this year, while the market for digital video is expected to grow nearly 25% over the next year, IAB predicts. Fifteen seconds, measured in CPM respondents, is the best format for online video ads, respondents said. MediaPost Communications/MediaDailyNews (4/4) - Privacy advocates push to end targeted ads could prove costly
 A vocal group of privacy advocates is pushing Congress and the Federal Trade Commission to legislate an end to targeted advertising, but the trade-off would likely be new paywalls that force consumers to pay a premium to view content they can now access for free, according to this opinion piece. A drop in ad revenue could lead to a drop in development of new online content, the writer predicts. Forbes (4/4) | Legislative & Regulatory | | | | - California lawmaker introduces a "do not track" bill
California state Sen. Alan Lowenthal, a Democrat, joined a privacy watchdog to promote his bill that would allow consumers to opt out of online tracking by websites and digital advertisers, require companies to inform users about tracking practices and allow lawsuits against companies that don't comply. The bill mirrors a federal proposal from Rep. Jackie Speier, D-Calif. CIO.com/IDG News Service (4/4) | Shop.org Spotlight | | | | - 4 types of effective "last purchase" targeted e-mails
Leading up to Online Marketing Month in May at Shop.org, we reviewed some of our best online marketing tips from members for 2010. A Shop.org favorite -- and one of the highest-viewed videos from last year -- is when the Bronto Software e-mail strategy team shared four types of effective and targeted messages you can send to subscribers and customers based on "last purchase date" field data. Watch the video. - Shop.org SmartStat: April 5, 2011
 Over three quarters of retailers use fan pages on Facebook compared with 66% last year. Source: Retail Horizons 2011 - Network with us from coast to coast
Shop.org's free, retailer-only regional dinners are heading to New York City, San Francisco, Portland and Toronto in May. Take advantage of the opportunity to enjoy a great meal at a local restaurant and network with other e-commerce executives in your area. Check out the full spring schedule for all dates and locations. Register or learn more.
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