| June 1, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | | The Leaderboard |  | | |  | - Good leadership starts with showing up
The first thing any leader should do is simply turn up for work, says Marie Johns, deputy administrator of the U.S. Small Business Administration. Putting in plenty of face time with workers, both in your office and by walking the corridors, is crucial to tackling big problems and keeping everyone engaged, Johns argues. "Part of providing leadership is 'walking the talk' and being available," she explains. The Washington Post (5/30)       - What to do when your team doesn't deliver
If your team fails to accomplish a goal, you need to identify the root cause of the failure, according to Glenn Pasch of PCG Digital Marketing. "You will keep their attention if you are training them on their needs versus just repeating what they need to do over and over," he writes. On the other hand, when team members do get results, you should be sure to congratulate them, he writes. Glenn Pasch blog (5/30)  |  | Discover Balanced Travel at Element Hotels
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  | | - Why sales leaders should focus on engagement, not activity
While many sales managers evaluate their representatives based on activity, they should be focusing on engagement, writes Troy Burk. It's important to identify the characteristics of your ideal customer and to fine-tune your message based on this profile. "A sales rep who has encouraged high levels of engagement and is targeting the ideal customer should be successful. If not, there's a problem with the message," he writes. MediaPost Communications (5/29) |  | The Plum Card®
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  | | | On the Road | | | |  | - Social startups playing matchmaker for travelers
A number of new social media websites are popping up to help travelers link up with other travelers who may share a business, an itinerary or some other interest. "It's about being engaged. We push people to get along and meet up," says Asaf Engel, co-founder of IMGuest, a social-networking site for business travelers staying at hotels. Other sites include Planely, Satisfy, Meet & Seat, and MHBuddy. USA TODAY (5/28) |  | Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution, and learn which SMB eCommerce solution you should consider for your business. Click here for your complimentary copy. |
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- Stray dog joins cross-China bike trip
After a bicyclist participating in a grueling trip across China fed a stray dog, the small white canine followed the riders on their journey. The dog reportedly followed the group for more than 20 days and climbed several mountains during the trip. The riders started a blog for the dog, which gained tens of thousands of followers. The Toronto Star (5/29)  | Getting people to engage with your brand is essential, but engaging your ideal audience is what ultimately leads to increased sales."
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