| News about digital retail commerce |  |
- Online luxury children's retailer wins global fans
London-based online retailer Alex & Alexa has grown from an Internet start-up into a global powerhouse selling upscale children's styles from brands including Burberry, Dolce & Gabbana and Roberto Cavalli. "With all our categories, we offer what we call anchor brands — those that are really well known and drive a lot of traffic — and surround them with new and interesting specialty collections," said co-founder Alex Theophanous. Women's Wear Daily (subscription required) (6/4)       | Cart Remarketing – How to Engage Shoppers Who Abandon Their Carts. In the fifth installment of Certona's Personalization Metrics series, readers can learn: why shoppers abandon carts, how to re-engage the shopper with email remarketing, best practices for individualized recommendations, and which metrics to consider for success: DOWNLOAD NOW | | Online Retail Trends |  |  | | - How to maximize the potential of social media and mobile
 Shop.org's Fiona Swerdlow spoke with comScore's Jennifer Vlahavas and The Partnering Group's Peter Leech about the 2012 Social & Mobile Commerce Consumer Study, which explored consumers' interactions retailers via mobile and social media. They addressed the different ways that retailers are taking advantage of Facebook, YouTube as a retail channel, the rise of Pinterest and the growing role of mobile. Shop.org Blog (6/4) - How online retail grows in fraud-wary Nigeria
 Nigeria's population is growing in both size and income, spurring an increase in online shopping; at the same time, consumers are wary about exposing themselves to online fraud by using credit cards to pay for online purchases. Enter DealDey, an online retailer with a fleet of motorcyclists who deliver online purchases and collect payment in cash. The Wall Street Journal (6/3)  | Fly a lot? Earn 3X rewards points on airline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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LEARN MORE AND APPLY |
  - Mobile payment options move forward
A joint venture formed last year by AT&T Mobility, Verizon Wireless, T-Mobile USA has begun testing its Isis Mobile Wallet service in a few U.S. markets, joining similar efforts from Google and PayPal. "The mobile wallet is going to be a heck of a convenience," said Richard Mader, executive director of NRF's Association for Retail Technology Standards. The Atlanta Journal-Constitution (6/3) - Mobile plays research role in auto market, survey finds
More than two-thirds of automobile shoppers are using mobile devices as part of their research, according to a survey by Mojiva. And almost half of all respondents said that deals and offers in the auto field were the most valuable relevant information they hoped to see after clicking on an ad. eMarketer (6/4)  | Discover Balanced Travel at Element Hotels
Experience all the essentials of balanced travel at Element. With natural light, healthy options and all the tools you need to stay productive on the road. Plus breakfast, Relax evening receptions and WiFi — all FREE. Book now and enjoy 20% off at www.elementhotels.com |
  | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Bonobos moves ahead with clicks-to-bricks plan
Online menswear retailer Bonobos opened its first retail store at its New York City headquarters last fall and plans to open a second Manhattan location this month, part of a larger nationwide brick-and-mortar expansion this year. "We're figuring out the retail brand of the future," said CEO Andy Dunn. Crain's New York Business (6/3)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | | |  | |  |
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Google plans to use its social network for local push
The Google+ social network is at the center of a new effort by the search giant to capture local business advertising. Google's Business Builder will combine local search data with smartphone applications such as Punchd, for loyalty rewards, and TalkBin, a mobile-phone feedback service for merchants. Google hopes local businesses will feel better connected to their customers through Google+ and that in turn will spur display advertising as well as coupon offers and other deals through the social network. The Wall Street Journal (6/3) | Legislative & Regulatory | | | | - NRF CEO makes the case for Marketplace Fairness
 Current federal policy on taxing online sales stems from a Supreme Court decision handed down in 1992, before online retail existed, writes NRF President and CEO Matthew Shay, in this op-ed piece making the case for a federal measure to allow states to require online retailers to collect sales tax. "When jobs are at a premium, and businesses, especially on Main Street, are doing everything they can to keep their doors open, we shouldn't be giving virtual retailers a tax handout." Chicago Sun-Times (6/3) | Shop.org Spotlight | | | | - Shop.org, NRF execs kick off Global E-Commerce Summit in Barcelona
Online retailers, entrepreneurs, and e-commerce experts will gather for the fourth annual Global E-commerce Summit in Barcelona, Spain June 4-6 to discuss the latest trends impacting digital retail around the world. NRF President and CEO Matthew Shay will provide opening remarks tomorrow, and Vicki Cantrell, Shop.org executive director and NRF SVP, Communities, will serve as the Global Retailing Chairwoman and Social Commerce Chairwoman. Learn more. - Bare Necessities CMO talks "transmedia" and the new rules of mobile and social
With the emergence of new social media platforms and mobile gadgets, retail marketers have an ever-expanding arsenal of ways to creatively reach customers. To get a CMO's perspective on where the social and mobile wave is taking the industry, Bare Necessities CMO Jay Dunn explains how brand consistency across all channels and a "transmedia" marketing model must go hand-in-hand for retailers to effectively reach the super-connected shopper. Read more. Retail's BIG Blog (5/2)
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