Friday, June 8, 2012

U.S. companies innovate for Chinese market

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June 8, 2012News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • P&G brings mobile shopping to NYC and Chicago
    Procter & Gamble's @PGMobile truck is traveling around New York City, giving residents an opportunity to scan QR codes with their mobile phones to order P&G products from Wal-Mart Stores. Similar QR codes will be on display at bus shelters in Chicago. "People have yet to really adopt buying consumables online," said P&G spokesman Tim Marrin. "We think having free delivery, and getting this message out to urban shoppers who don't have access to Wal-Mart stores, is a great first start." MediaPost Communications/Online Media Daily (6/7), Drug Store News (6/7) LinkedInFacebookTwitterEmail this Story
  • Coca-Cola exec talks health and moderation
    Katie Bayne, president of sparkling beverages at Coca-Cola, said "obesity is a critical health challenge," but limiting sales of sweetened drinks, as proposed by New York City Mayor Michael Bloomberg, is not the answer. "There is no scientific evidence that connects sugary beverages to obesity," she said. "If you look at the data, you can see that during the same period obesity was rising, sugar intake from beverages was decreasing." USA TODAY (6/7) LinkedInFacebookTwitterEmail this Story
  • U.S. companies innovate for Chinese market
    U.S.-based companies including Wrigley and Kraft Foods are developing products to meet growing consumer demand in China. Wrigley offers a cucumber mint-flavored gum and Kraft has created an Oreo cookie in a rectangular shape that has proven popular. The cookie could make it's U.S. debut "maybe in the not so distant future," according to Shawn Warren, president of Kraft Foods China. The Globe and Mail (Toronto)/Reuters (6/7) LinkedInFacebookTwitterEmail this Story
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  Trends 
 
  • Look to Hispanic women for shopping trends, research says
    Hispanic women are avid bargain hunters who shop at dollar and discount stores and use technology including mobile devices and online searches, according to WSL/Strategic Retail. "Hispanic women are an important population to watch as early adopters of the future of shopping," said President Candace Corlett. "To achieve the American dream of having it all, Hispanic women shop more creatively than other demographics, utilizing every savings opportunity to get what their families need at the lowest price." Progressive Grocer (6/6) LinkedInFacebookTwitterEmail this Story
Hispanic Millennials Are Estimated to Dominate. Hispanic Millennials are US born, bilingual & are estimated to make up 65% of HP 18-29 by 2015. Tr3s, the 100% bilingual/bicultural sister network of MTV, has the most US born, most bilingual & most Millennial TV audience. Learn more about this audience and Tr3s.
  Advertising & Marketing 
 
  • Cadbury taps independents and startups for digital marketing
    Kraft Foods brand Cadbury is seeking digital-marketing proposals from independent and startup companies. "A big company like Kraft is not necessarily a first obvious port of call for the best talent, but we want to work with the best because we have amazing brands," said Sonia Carter, head of digital for Kraft Foods Europe. "We need to stay ahead of the curve when it comes to marketing and reaching out to developers, and startups can help us to do this." MarketingWeek.co.uk (U.K) (free content) (6/7) LinkedInFacebookTwitterEmail this Story
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  Health & Wellness 
 
  • Study: Don't blame fructose for high blood pressure
    A study looking at data from more than 200,000 participants raises questions about the link between sugar and high blood pressure, finding that consumption of drinks sweetened with sugar and with artificial sweetener both lead to higher blood pressure. "These associations may be mediated by factors common to both sugar-sweetened beverages and artificially sweetened ... but are unlikely to be due to fructose," researchers said. FoodNavigator (6/7) LinkedInFacebookTwitterEmail this Story
  • Small study: Coffee could help fight Alzheimer's disease
    Drinking about three cups of coffee per day may delay the onset or reduce the risk of Alzheimer's disease in elderly people with mild cognitive impairment, according to a study published in the Journal of Alzheimer's Disease. Researchers followed 124 elderly people with mild cognitive impairment and found that those who developed Alzheimer's had 51% lower caffeine levels in blood tests than those who didn't progress to Alzheimer's. CBS News/HealthPop blog (6/5) LinkedInFacebookTwitterEmail this Story
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  GMA News 
  • Did you know FDA will be mandating food safety training as part of FSMA regulations?
    Understanding the science and regulations of food safety training can be easy, but knowing how to transfer that knowledge to the production floor is not.

    You must ask yourself a lot of questions, resulting in answers that are as different and unique as the food industry itself.

    The Training Tips for Food Industry Manufacturing Professionals webinar on Thursday, June 7 from 1-2:30 p.m. has been developed by subject matter experts from GMA member companies and GMA. This information packed webinar facilitated by GMA staff will identify common industry practices through practical approaches which are used every day by successful training departments. These insights from industry veterans can be put to use in your manufacturing facilities immediately.

    Attendees will gain the necessary tools to plan and implement an effective food safety training plan for whatever the subject matter and need. Training options and tools will be discussed based on company size, budget and lessons learned. Register now.

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Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
  • PepsiCo: Rapid Recall Exchange needs more participants
    About 900 suppliers and 100 retailers are currently participating in the Rapid Recall Exchange, said PepsiCo's Jeff Brazell. "We're looking for more adoption of the Rapid Recall Exchange tool," he said in a speech Wednesday at the GS1 Connect Conference. The company used the RRE in two class-one recall situations last year. Supermarket News (6/7) LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
For disappearing acts, it's hard to beat what happens to the eight hours supposedly left after eight of sleep and eight of work."
--Doug Larson,
American newspaper columnist


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