| News about digital retail commerce |  |
- 3 ways big brands are building mobile loyalty
American Eagle Outfitters, Sovereign Bank and Denny's have each launched three very different mobile campaigns in recent weeks. American Eagle teamed with Shopkick to let mobile-device users claim rewards for physically visiting stores; Denny's announced that it would give a year's worth of free food to the first person to check at a Denny's branch in all 50 states; and Sovereign launched a QR-based scavenger hunt giving cash prizes to people who scan the company's billboard and poster ads. ClickZ (6/6)       | Drive Mobile Impact with Forrester Research, Inc.'s May 2012 Overview. Mobile generates greater engagement and revenue when made core to the business. Compliments of Optaros, 2012 Mobile Trends For eBusiness Professionals reveals how to get results with exceptional customer experiences. Download Now. | - Pay with Cash option boosts Wal-Mart's online sales
Wal-Mart opened up its online shopping options to more customers with the launch of Pay with Cash in April, an option that lets customers place online orders and pay at a brick-and-mortar store within 48 hours. About 2% of online orders come from Pay with Cash customers, 30% of whom are new to the site, and their orders are significantly higher than the site's average order, the company said this week. The Sun (Baltimore)/Reuters (6/6) - Which retail channel do consumers prefer?
U.S. consumers consider shopping online their "overall favorite" and convenient way to shop, but they still trust brick-and mortar retail more for safety and reliability, according to a Nielsen survey. Mobile shopping remains behind the curve: online scored a 68% rating for convenience, while mobile scored only 38%, and mobile shopping pulled up the rear with a safety rating of 7%. MediaPost Communications/MediaDailyNews (6/6), Computerworld (6/6)  | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clientelling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clientelling. Download your copy now! |
 | New Media & Technology |  |  | | - How to keep up with social media fans
 Keeping up with your fans on social media gets even more challenging as new platforms make a splash on the scene, and a brand's best bet for staying current starts with connecting with "highly actives" who lead the crowd from Facebook to Twitter to Pinterest and back, says Bulbstorm's Bart Steiner. iMedia Connection (6/7) - How to turn your fans into fanatics: Building an online community of fiercely loyal fans isn't easy, says Triberr founder Dino Dogan. It's vital to have a clear sense of what you want to do with your community, and to work hard to humanize your brand by being human and personable in your own interactions with fans. "Nobody wants to hang out with a logo," Dogan points out. SmartBrief/SmartBlog on Social Media (6/7)
 |  |  | | How to turn money you already spend into points you can use:
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  - Investors value online retailer Fanatics at $1.5 billion
Andreessen Horowitz and Insight Venture Partners paid $150 million for a 10% stake in online sports-apparel retailer Fanatics.com this week, an investment that values the company at $1.5 billion. The move shows venture capitalists still see value in Internet companies, despite Facebook's disappointing IPO, experts say. The Wall Street Journal (6/6)  | Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution written by Brian K. Walker. Learn which SMB eCommerce solution you should consider for your business. For example, Forrester expects to see the advent of full-service offerings such as Amazon's suite of solutions. Download your complimentary copy now. |
| Interactive Advertising | | | | - Foursquare lays out a plan for life after check-ins
Foursquare today is expected to announce an overhaul of its service that is intended to turn it into a Yelp-style discovery engine. The company isn't entirely turning its back on the check-in system that fueled its rise, but believes geo-discovery has greater monetization potential. "People still think about us in terms of points and badges, which still works as a way to bring on new users," says founder and CEO Dennis Crowley. "But the bigger point is to take the rich data we have about how people interact with their location and turn it into recommendations." The New York Times (tiered subscription model) (6/7)  | Save your seat for Shop.org's Online Merchandising Workshop
Experience inspiring keynotes, tactical panels, interactive roundtables and individual website critiques that give you ideas you can use right away. And with just 300 attendees, it's easy to make lasting connections. Join us in San Diego July 16-18 for this year's event. Register now. | | Shop.org Spotlight | | | | - Why online retail can expect a major shift around 2015
Understanding the pattern of where the Internet has come from is critical in preparing for the technological changes ahead. Gearing up for his keynote speech at the Shop.org Annual Summit in Denver, Liberty Media's SVP Michael Zeisser discusses his growth from a humble student of the Internet industry to a prolific manager of retail e-commerce company portfolios, and shares where he thinks digital commerce is headed next. Read more. Shop.org Blog (6/7) - Friday is the last chance to save $200 on Shop.org's Online Merchandising Workshop
A unique and engaging experience, the Shop.org Online Merchandising Workshop attracts some of retail's most interesting omnichannel and pure-play companies. The event, held at the La Costa Resort in Carlsbad, Calif., July 16 to 18, features strategies and tactics focused on boosting conversions, reducing shopping cart abandonment and more. Sign up now to take advantage of the advance registration rate. Learn more.
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