| June 4, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Kraft plans to divide R&D team as well
When Kraft Foods splits into Kraft Foods Group and Mondelez International, the company will divide its research and development team as well. "We want to create two powerhouse companies," said Jean Spence, executive vice president of research, development and quality. "We're trying to make sure we replicate the knowledge that we have right now for two companies instead of just the one." Reuters (6/1)       - Wrapped singles helped Kraft become a big cheese: Kraft introduced individually wrapped slices of cheese called Kraft Singles in 1965, at a time when consumers considered packaged, factory-made food the safest and most convenient. The innovation began in 1916, when company founder James L. Kraft created a "process cheese" with a longer shelf life. The New York Times (tiered subscription model) (6/1)
- Clorox creates concentrated bleach
Clorox developed a concentrated version of its bleach. The product comes in a 64-ounce bottle, instead of the traditional 96 ounces. The company said the new bleach and container are less expensive to make and transport. The Wall Street Journal (5/31)  | Mintel Finds Consumers Aren't Avoiding HFCS.
Only 3 percent of consumers are avoiding or reducing high fructose corn syrup (HFCS), according to newly released study findings by Mintel ResearchConsultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results.
Visit CornNaturally.com/Mintel for details. |
 - A road to riches paved with bananas
A new book tells the story of Samuel Zemurray, who amassed a fortune in the early 1900s by making bananas commonplace in the U.S. He bought land in Central America and wound up taking over one of the largest players in the industry, United Fruit, said Rich Cohen, author of "The Fish That Ate the Whale: The Life and Times of America's Banana King." National Public Radio (6/2)  | Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution written by Brian K. Walker. Learn which SMB eCommerce solution you should consider for your business. For example, Forrester expects to see the advent of full-service offerings such as Amazon's suite of solutions. Download your complimentary copy now. |
 - Swiffer ad plays when logging out of Facebook
A video of Procter & Gamble's Swiffer will be shown when some Facebook users log out, after the brand became the latest to take advantage of the log-out ad unit. A Facebook spokesman said some 37 million people log out of their Facebook accounts daily, often because they are using public computers. ClickZ (6/1)  - Kroger expands Pure Michigan focus
Kroger is partnering with Michigan Economic Development, the Michigan Ag Council and the Michigan Milk Producers Association to add Pure Michigan products. The retailer's branded milk will be featured in a Pure Michigan television ad, and Kroger is using store signs and shelf tags to call attention to products made within the state. The Detroit News (6/1)  | Optimal food texture in less time. Our DIAL-IN® Texture Technology and PRECISA® texture systems help you rapidly target and achieve your texture goals in soups, sauces and dressings. Let our experts help you save money on oils and solids, meet an industry benchmark or enhance pleasing textural attributes. Find out how. |
 | Hot Topics |  |  | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Health & Wellness | | | | - Food-makers respond to gluten concerns
Companies are responding to consumer demand for gluten-free products as more people remove gluten from their diet because they are sensitive to it or think a gluten-free diet is healthier. An article in BMC Medicine says gluten sensitivity has increased because wheat contains more gluten than before and gluten is used in other food as well. U.S. News & World Report (6/1) | GMA News | | | |
| Government & Food Safety | | | | - N.C. considers changing food-safety rules
The North Carolina Rules Review Commission is examining proposed changes to food-safety rules, which could go into effect as early as Sept. 1. Among the changes: Use of bare hands would be barred on exposed, ready-to-eat food, and food establishments would be required to develop policy to prevent illness transmission. Star-News (Wilmington, N.C.) (6/1)
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