 | June 20, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - P&G takes local angle in India
Procter & Gamble is working to make its billion-dollar brands more local, accessible and affordable in India. Vicks cold medicine and Ariel detergent already dominate, and the company has successfully introduced Pampers, Whisper, Olay, Duracell and Gillette. The Economic Times (India) (6/17)       - 3 ways that ConAgra went social to build relationships
ConAgra Foods' portfolio includes disparate brands such as Orville Redenbacher, Healthy Choice and Slim Jim, so social-media chief Genevieve Mazzeo has had to learn to tailor her strategies to different brand identities. To achieve that, Mazzeo hires community managers with personalities and other attributes that make sense for the brand in question, and uses community monitoring techniques to gauge the success of social campaigns on a brand-by-brand basis. SmartBrief/SmartBlog on Social Media (6/20)  | The Business Platinum Card® from American Express OPEN
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  - National egg program is hatched by Animal Welfare Approved
Nonprofit organization Animal Welfare Approved introduced branded egg cartons conveying that the eggs are from hens living on pasture. "This means that AWA farmers will now have a national brand complete with the packaging and promotion that comes with that," said an AWA executive. "But unlike conventional national brands, AWA farmers will maintain control of their production and retain their profits." Progressive Grocer (6/17) - Food prices expected to keep rising
Food prices will likely rise and volatility will continue, predicts a report from the U.N. Food and Agriculture Organization and the Organization for Economic Cooperation and Development. "People are going be forced, either to literally eat less, or find other sources of income," said OECD chief Angel Gurria. USA TODAY/The Associated Press (6/17)  | Help protect your employees by managing business travel risks with Zurich's white paper 'Managing the Risks of Business Travel: What every business needs to know'. Click here for the FREE download! |
 - How Wodka Vodka sold consumers on "rough luxury"
Wodka Vodka is hoping to call the premium-liquor industry's bluff by selling high-end spirits at bargain-bin prices. The company aims to counter the "Grey Goose effect," which saw premium brands convince consumers to pay up to $50 for a bottle of high-quality vodka, by accepting smaller markups in order to sell high-quality spirits for just $11. “Rough luxury, it’s the new trend,” says James Dale, one of the company's founders. Forbes/Moral Hazard blog (6/17)  | Making a big change starts with keeping a small promise.
Like us on Facebook to share your promise and view the promises of others. |
 - 3 Sendik's stores change supplier to Piggly Wiggly Midwest
Three Sendik's Food Markets stores in Wisconsin are switching from SUPERVALU as a supplier to Piggly Wiggly Midwest. Store ownership and employees will remain unchanged, but "by joining forces with Piggly Wiggly, our customers will notice lower prices throughout the store," one owner said. Supermarket News (6/17)  | Let Social Media Find Your Staff For You
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 | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Health & Wellness | | | | - Almost 6 million children have a food allergy, study finds
Eight percent of U.S. children, or about 6 million, have a food-allergy diagnosis or exhibit symptoms of the condition, according to a survey of about 40,000 adults who live with children. The study, published in Pediatrics, found that two in every five children with the condition experience a severe or life-threatening reaction. Black and Asian children are more likely to have an allergy but less likely to be diagnosed than white counterparts, researchers found. Reuters (6/20) | GMA News | | | | - Learn how the new food safety law will impact reverse logistics
Year after year, the industry's most senior and influential reverse logistics professionals are drawn to the Joint Industry Unsaleables Management Conference by the exceptional educational content, the chance to hear straight from industry veterans and the trading partner networking opportunities.
This year, join Ellen Harvath, director of customer quality for Kellogg, as she discusses the changes in store for manufacturers and retailers stemming from the Food Safety Modernization Act. She will focus on recall incident teaming and collaboration success stories that can be applied to any trading partner relationship. REGISTER TODAY.
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