  | News about digital retail commerce |  |
- Gilt Groupe goes full price with new site for men
When flash-sale site Gilt Groupe opens its new site for men, Park & Bond, this summer, it will mark a shift from deep discounting to full-price sales. The site, which will launch with 80 brands from Alexander McQueen to Brooks Brothers, sees full price as the natural next step given the success of flash-sale site Gilt MAN, said general manager John Auerbach. InternetRetailer.com (6/10)        | Drive sales by adding mobile to your retail communications and marketing campaigns using SMS. Common Short Code (CSC) based text messaging campaigns deliver great results. Download this whitepaper to see how SMS is helping retailers disseminate calls-to-action quickly and to a wider base of population, driving traffic and increasing revenue. | - European officials reverse course on reimbursement for returns
 Officials in the European Union are backing away from a proposed rule that would have required online retailers to pay shipping costs on certain returns and to sell to consumers in all EU countries. The new version of the proposed rules, which still needs approval from the European Parliament, would require merchants to disclose the cost of returns before they buy, and double the amount of time that consumers have to return products to 14 days. InternetRetailer.com (6/10)  | Ad Compliance Best Practices Kit — Stay ahead of consumer concern and government regulation with TRUSTe. Gain an overview of what Behavioral Advertising (OBA) is, why it is important, and what your options are. Insights from the FTC, DAA, TRUSTe, Forbes, Publisher's Clearing House and more. Register Now. |
 - Retailers need to prepare for mobile wallets, experts say
Industry experts are advising retailers to prepare for the introduction of mobile wallets and increased use of cloud computing. The ability of consumers to make purchases using their mobile phones has been in the works for some time, but it is now starting to gain traction. James Dion, a retail technology consultant, notes that debit cards were rapidly adopted, and he expects mobile wallets to follow a similar pattern. InternationalSupermarketNews.com (U.K.) (6/12) - Hashtags aren't just for Twitter anymore
Hashtags, made popular on Twitter as a tool to organize topics, have morphed into a "new cultural shorthand" that's being used for online chats, e-mail and real-world encounters. Marketers, such as Audi and Oxygen Media, also have deployed the hashtag as a kind of conversation starter. "You kind of have to be in-the-know," said Chris Messina, a developer advocate at Google. "So it's one of those jokes where you're like, 'Oh, I see what you did there, because you're on Twitter and I'm on Twitter.' " The New York Times (tiered subscription model) (6/10)  | Learn how to select a log management solution that fits your organization's needs. Companies today are moving away from homegrown log management and toward commercial solutions that offer centralized log storage and interpretation that in-house solutions can't match. In just 16 minutes, you'll learn the top 10 criteria to consider during evaluation in this podcast from ArcSight Perspectives. |
 | Hot Topics |  | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Pet lovers are the latest target group for new deal sites
New Yorker Matthew Krunkel combined peoples' new-found love of daily deals and their longstanding passion for their pets to create ThePetDeal.com, a Groupon-like local site offering deeply discounted deals on pet products and services. Pawsley.com founder Mike Pacifico also features deals on his site, which started as a Facebook-like site where people could share pictures and stories about their pets. New York Post (6/12) - HatWorld buys Ohio-based Buckeye Corner
HatWorld, which operates Lids Sports Group, has acquired Ohio-based sporting goods retailer Buckeye Corner, which sells Ohio State University-branded apparel and accessories in its four retail stores, as well as online and via catalog. It's the fourth recent acquisition for HatWorld. InternetRetailer.com (6/10) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Legislative & Regulatory | | | | - Texas legislators aim to clear up sales-tax confusion
The Texas Legislature passed a bill clarifying that merely using a server in the state is not enough to create a physical presence, or "nexus," that requires e-commerce companies to collect sales tax from in-state buyers. Gov. Rick Perry is expected to sign the bill. E-Commerce Times (6/11) | Shop.org Spotlight | | | |  | - Do you really know your customers or is your business flying blind?
According to L.E.K. Consulting, well-executed customer segmentation should reflect a high-resolution picture of your market. In a recent white paper in the Shop.org research vault, L.E.K. counsels retailers to discover and define key customer profiles, map brand positioning to market segments, prioritize market opportunities, and track behaviors with course corrections over time. Read more. |
| SmartQuote | | | |  | Submission to what people call their 'lot' is simply ignoble. If your lot makes you cry and be wretched, get rid of it and take another."
--Elizabeth von Arnim,
New Zealand-born British novelist  |
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