Brands offer in-game rewards

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June 24, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Campbell names Morrison president and CEO Denise Morrison, who joined Campbell Soup in 2003 and has been COO since October, has been named president and CEO, effective Aug. 1. She led a team developing a long-term strategic plan, which will be "about growth," she said. The Philadelphia Inquirer (6/23), Bloomberg Businessweek (6/23) Kellogg survey finds 34% of adults eat breakfast daily A survey from Kellogg found that 54% of adults want to eat breakfast every day, but only 34% do. The survey of 14,000 also found that 89% of moms want their children to eat breakfast every day, but 40% said their children sometimes skip the meal. Drug Store News (6/23) Other News Danone acquires supplement maker Complan Food UK NutraIngredients (6/24) Unilever executive becomes Rubbermaid CEO The Wall Street Journal (tiered subscription model) (6/24) Utilize the Zurich Enterprise Risk Management Healthcheck assessment tool to get a better understanding of your current ERM strategy with recommendations for improvement. Sign up for FREE access today!   Trends    Top brands follow growth to Asia, Mexico, Brazil Top marketers are still investing in their brands, especially in emerging markets, but want agencies to get even more creative and demonstrate the ROI of campaigns, according to agency and brand executives at the Cannes Lions Festival. WPP Group CEO Martin Sorrell said that major marketers are looking more favorably on advertising as an investment over capital expenditures. He said, "So instead of investing in a new factory they will invest in the brand." Reuters (6/23) Nielsen develops 12 criteria for product launches Nielsen introduced 12 criteria for helping companies develop and market products that are likely to succeed. Criteria include having a product with true innovation, conveying a message simply and convincingly, and placing a product where consumers expect it to be. Drug Store News (6/23), CandyAndSnackToday.com (6/23) Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a complimentary whitepaper.   Advertising & Marketing    Brands offer in-game rewards A pair of gaming startups are betting that in-game ads work better when brand mentions are integrated with play and not disruptive. Kiip and Tap.Me work with game companies and marketers to design branded rewards, so that successful game play leads to sponsored payoffs, like discounts, freebies and special offers. The Wall Street Journal (tiered subscription model) (6/24), eMarketer (6/23) Mars will promote 3 brands in one campaign Mars plans to launch in September the "Take Your Caramel Pick" campaign, promoting Twix, Milky Way and Snickers. The effort will include store displays holding the three brands as well as a coupon for 75 cents off two candy bars. Convenience Store News (6/23) Kimberly-Clark uses CheckPoints for "Cars 2" promo at Wal-Mart Kimberly-Clark is using the CheckPoints mobile application for a promotion at Wal-Mart of products branded with a tie-in to the Disney and Pixar movie "Cars 2." Wal-Mart customers who use the app receive reward points for "Cars 2" items including movie tickets when they scan the products with their smartphones. Drug Store News (6/23) ERP & BI: When 1 + 1 = 3 For the majority of fast growing businesses today spreadsheets are still of vital importance. However, the tide is turning on spreadsheets. In this whitepaper, discover why more and more, fast growing businesses are turning to enterprise resource planning (ERP) and business intelligence (BI) solutions to provide the control and visibility they need.   Retail Spotlight    BI-LO adds nutrition-tag categories for meat and seafood BI-LO added three categories to its nutrition-tag program: lean, extra lean and containing omega-3 for good-for-you meat and seafood. Such in-store tags were introduced three months ago as part of the retailer's thrive! program, which helps consumers make healthy, affordable choices. Progressive Grocer (6/23) Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper.   Sponsored Content    Small Business Week In Review Jason Del Rey OPEN Forum Guide: How To Use Twitter For Business Julia Fleming 4 Simple Ways To Get Customer Feedback Online Leyl Master Black (Mashable) What Winning The New Yorker Caption Contest Taught Me About Creativity Matthew E. May How Often Is The Customer Right? Richard Branson   Health & Wellness  Ability to "taste" fat is linked to weight control Studies indicate that people who can "taste" fat in rich food are better able to control their weight, compared with those who merely sense it through smell and texture. "This could explain why fat-free foods are not as popular as full-fat foods," said a spokeswoman for the American Dietetic Association. HealthDay News (6/23)     GMA News  New Ways of Working Together calls for case study submissions GMA is accepting case study submissions that display at least one of the four strategic concepts that anchor the New Ways of Working Together framework and showcase a win-win benefit to CPG trading partners. Relevant submissions will be reviewed by an oversight committee and posted to the GMA NWWT website. For more information or to submit your case study, contact Jeanne Iglesias, (202) 295-3922. Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools Quality Assurance Manager B & G Foods, Inc. Hurlock, MD Brand Manager Inventure Foods Phoenix, AZ Sr. Food Scientist ConAgra Foods Omaha, NE Sr. Quality Specialist ConAgra Foods Omaha, NE Manager Sensory ConAgra Foods Omaha, NE   SmartQuote  Action is the antidote to despair." --Joan Baez, American musician     This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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