Wednesday, June 8, 2011

How Soap.com personalized its loyalty program

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June 8, 2011
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News about digital retail commerce

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  • Bezos: Mobile shopping will grow up in the next 10 years
    Amazon CEO Jeff Bezos covered a range of topics in Tuesday's annual shareholder meeting, including his belief that merchants and tech companies have merely scratched the surface when it comes to mobile. He also offered updates on the company's forays into grocery delivery with AmazonFresh in Seattle and flash fashion with MyHabit, which includes videos to show how the clothing looks on models. PaidContent.org (6/7) LinkedInFacebookTwitterEmail this Story
New Survey: Assessing Retailer Readiness for Cross-Channel Commerce
New survey results from Demandware indicate that retailers are not prepared to meet the demands of smart consumers who use multiple, web-enabled touch points to interact with brands. The data highlights a gap between the touch points that retailers currently offer and the ways consumers expect to interact with brands now and in the future. Download the research results.
  Online Retail Trends 
 
  • Study: Global e-commerce to grow to $1.4 trillion in four years
    International e-commerce is on track to grow about 13.5% annually during the next four years and hit $1.4 trillion by 2015, according to data from Cisco Systems. Companies face some tricky hurdles on the road to going global, starting with choosing which countries to focus on and how to customize product offerings to local tastes. InternetRetailer.com (6/7) LinkedInFacebookTwitterEmail this Story
  • Plus-size retailer turns feel-good message into Facebook store
    Social networking proved a natural for plus-size women's apparel retailer Ulla Popken, which advises women to be more comfortable in their skin whatever their size. The company's revamped website includes content from plus-size writers, videos and a blog, and the company's popular Facebook page recently added a store that lets fans make purchases without leaving the social site. InternetRetailer.com (6/6) LinkedInFacebookTwitterEmail this Story
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  New Media & Technology 
 
  • The next phase of social marketing means moving your message
    Fashion brands and retailers need to focus more on the fans that haven't found them yet, spreading their online content and messaging from branded sites to blogs, Facebook and other social networks in search of new customers, says Moving Image & Content CEO Quynh Mai. "The whole purpose of branded content is to engage the consumer where they live, which is on Facebook, blogs and more, and to put that content primarily on the branded Web site is speaking to the already converted." Women's Wear Daily (subscription required) (6/8) LinkedInFacebookTwitterEmail this Story
  • Report: NFC-based contactless payments to hit $50 billion
    Contactless payment services powered by near field communications technology are forecast to handle about $50 billion in transactions by 2014, according to data from Juniper Research. North America and Europe will account for about half of that, but the systems are likely to be up and running in about 20 international markets by the end of next year, Juniper said. FierceWireless (6/7) LinkedInFacebookTwitterEmail this Story
How do you stay ahead of the curve and remain in the black while consumers continue to be frugal in these difficult times? Find out how product lifecycle management solutions are helping manufacturers maximize production efficiencies, reduce time to market, and solve design and production problems before they reach the prototype stage.
  Companies in the News 
 
  • How Soap.com personalized its loyalty program
    Soap.com, part of Amazon-owned Quidsi, has created a customer-loyalty program that gives regulars a discount on the products they buy most often. Shoppers choose their five favorite items and receive a 10% discount on each; returning shoppers get the discount immediately, while first-timers must wait until their next visit. InternetRetailer.com (6/6) LinkedInFacebookTwitterEmail this Story
  • Other News
3 Proven Rich-Media Strategies for Your 2011 Campaigns
Today's hyperconnected consumers expect rich, engaging experiences wherever they interact with your product or service. In this report you will learn how to use rich media to:
• Engage mobile audiences
• Create flawless website experiences
• Improve online ad performance
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