 | June 14, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Pepsi to test midcalorie NEXT
PepsiCo said it will introduce its 60-calorie-per-can Pepsi NEXT in Iowa and Wisconsin as a test. Massimo d'Amore, CEO of PepsiCo Beverages America, said the beverage is not like Pepsi Edge, a midcalorie product launched in 2004 and scrapped the following year. Regular Pepsi has 150 calories per can. Reuters (6/13)        - How P&G aims to win more of the world's consumers
To maintain its 4% growth rate, Procter & Gamble needs to get consumers around the world to change their behavior. For example, P&G recently introduced a "Women Against Lazy Stubble" campaign to persuade Indian men to shave more often. Next on the company's to-do list: convincing African women to use Western feminine-hygiene products, Brazilians to use premium toothpaste brands, and Moroccans to use high-end disposable diapers. Bloomberg Businessweek (6/13)  | How 2 Global Brands Use Online Video to Drive Retail Sales
Learn how to improve customer experience and transform visitors into repeat customers by:
• Customizing your video player to match your brand
• Making your video shareable with unique URLs
• Deploying video without increasing costs
• Using web acceleration to improve video performance
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  | Retail Spotlight | | | | - Survey: Grocery spending drops as consumers find ways to save
Americans are spending 7% less on average for groceries each month, even though prices are higher, according to a consumer survey from Acosta Sales & Marketing. Households with an annual income of less than $75,000 have reduced spending by 10% or more. Because of high gas prices, shoppers are making fewer trips to grocers, and they are trimming bills by buying less, using coupons, searching for sales and choosing discount stores. Supermarket News (6/13)
| Health & Wellness | | | | - Low-fat desserts aid weight loss in overweight girls, study says
Overweight girls ages 10 to 14 who consumed low-fat, sugar-free desserts several times a week lost more weight, had better body mass and showed greater improvement in leptin and blood pressure levels than those who had an unregulated dessert once a week, a Greek study presented at the annual meeting of The Endocrine Society found. The findings suggest that eating desserts with a low glycemic index a few times a week, rather than a weekly full-fat dessert, could be more effective in weight loss, experts said. The Independent (London)/Relaxnews (6/10) | GMA News | | | |
| Government & Food Safety | | | | - Numbers show success of U.S. food safety system
 Last year's salmonella outbreak drew large-scale criticism of the U.S. industrial food-production system, charges not leveled at organic growers after an E. coli outbreak that killed 35 in Europe was traced to sprouts grown at an organic farm in Germany, writes professor and agriculture historian Peter Coclanis. The fact that Americans eat 1 billion meals each day, the vast majority of them without incident, points to a system that's working well, he writes. The Wall Street Journal (tiered subscription model) (6/14)
| SmartQuote | | | |  | All progress has resulted from people who took unpopular positions."
--Adlai E. Stevenson,
American politician  |
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