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June 20, 2011
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News about digital retail commerce

  Top Story 
 
  • States see Internet sales tax as key to budget woes
    Cash-strapped state governments across the country are looking to Internet sales taxes as one solution for refilling their coffers and restoring teachers and other services that have taken a beating since the recession started, but the revenue has proven tough to collect. Online retailers including Amazon support a federal initiative to streamline sales tax collection as a workable alternative to a patchwork of state laws. San Jose Mercury News (Calif.)/The Associated Press (free registration) (6/19) LinkedInFacebookTwitterEmail this Story
WEBINAR: Drive Real Revenues with Social Commerce
Join us for a free webinar featuring Forrester Research, Inc. on June 28 at 1 PM EDT to discuss how you can unleash the power of Social Commerce to drive revenue growth. Presenters include Sucharita Mulpuru, Forrester Research and John Mulliken of private event retailer Joss & Main. Register today!
  Online Retail Trends 
  • Brands use flash sales to drive traffic to online stores
    Traffic spiked at Saint Parfum's website the day after flash-sale site One King's Lane sold its $55 candles for $25, and luxury brand makers are finding that similar sales on sites including Gilt Groupe and HauteLook are more than just a way to sell off their overstocks. "It's really becoming less about dumping inventory and more about shining a spotlight on a new or existing brand," said marketing strategist John Gerzema. The New York Times (tiered subscription model) (6/19) LinkedInFacebookTwitterEmail this Story
  • 3 ways that ConAgra went social to build relationships
    ConAgra Foods' portfolio includes disparate brands such as Orville Redenbacher, Healthy Choice and Slim Jim, so social media chief Genevieve Mazzeo has had to learn to tailor her strategies to different brand identities. To achieve that, Mazzeo hires community managers with personalities and other attributes that make sense for the brand in question, and uses community-monitoring techniques to gauge the success of social campaigns on a brand-by-brand basis. SmartBrief/SmartBlog on Social Media (6/20) LinkedInFacebookTwitterEmail this Story
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  New Media & Technology 
 
2 Banners That Used Gaming to Drive Engagement
Make your online ads more engaging and they'll become more effective. This report will show you how to:
• Leverage in-banner rewards, competition and more
• Dramatically increase your banner's quantifiable impact
• Take advantage of new ad unit formats and technologies
• Deliver on ever-increasing consumer expectations
  Hot Topics 

Top five news stories selected by Shop.org SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Companies in the News 
  • Will Groupon learn from others' mistakes in China?
    For Groupon to succeed in China, it can't repeat the mistakes of eBay and other U.S. companies that failed to adapt the business model to the countries various cultures, industry experts say. "A restaurant owner in another province won't even understand what a salesperson from a call center in Beijing is saying, the accents are so different. It would be the equivalent of having someone in Paris call," said Jack Jia of GSR Ventures. GigaOm (6/19) LinkedInFacebookTwitterEmail this Story
 
  • Remote town in India changes its name to SnapDeal
    A remote rural town in northern India that has electricity only two hours a day has changed its name to SnapDeal as a thank you to the Indian daily deal site that installed 15 pumps that mean residents no longer have to walk miles for water each day. The company's next project: computers for the village. WDIV-TV (Detroit)/CNN (6/18) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  Interactive Advertising 
  • Advertising is absent on popular children's social sites
    Social websites for children are popular and profitable but not because of advertising, as wariness about who should have access to children online puts watchdogs on alert and causes sites to be extra cautious. "Believe me, we get asked to incorporate branding and advertising all the time," said Rebecca Newton, chief community and safety officer at Moshi Monsters, one of the hottest children's sites. "But it's complicated." Advertising Age (tiered subscription model) (6/20) LinkedInFacebookTwitterEmail this Story
  Shop.org Spotlight 
  • Serve with the best and brightest in digital retail
    Want to network and idea-share with the best and brightest in the industry? In a recent blog post, Interim Executive Director Joan Broughton shares quotes current Shop.org Board members from Onlineshoes.com, Ice.com, Demandware, Forrester Research and JCP.com on why they’re a part of this elite group -- and why you should consider nominating yourself for a coveted spot. Read more. LinkedInFacebookTwitterEmail this Story
 
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  SmartQuote 
We all have ability. The difference is how we use it."
--Stevie Wonder,
American singer and songwriter


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