  | June 16, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Quaker Oats, civic groups team up for free-breakfast program
Quaker Oats in Danville, Ill., has donated snacks to summer youth programs for years, but now is teaming with local organizations to offer a free "Breakfast in the Park" program to provide nutritious meals and wellness activities for underserved children. Company employees and retirees are volunteering for the project, which also will include tours of the fire department's "safe house," bike-safety clinics, Zumba classes, and self-defense and anti-bullying activities. The News-Gazette (Champaign-Urbana, Ill.) (6/13)       - Grocery executive and father of the bar code dies at 81
Alan Haberman didn't invent the modern bar code, but in the early 1970s he headed the committee of supermarket executives who chose the now-ubiquitous symbol and spent years convincing consumer product makers to adopt it as part of a push to cut overhead costs by increasing automation. Haberman, a Massachusetts grocery executive who started his career at Hills Supermarkets and went on to become president of Hills-Korvette Supermarkets and then CEO of Finast, died Sunday at age 81. The New York Times (tiered subscription model) (6/15)  | The Business Gold Rewards Card® from American Express OPEN
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  - More restaurant brands to expand to the frozen-food aisle
 A handful of restaurant chains including Taco Bell, T.G.I. Friday's and Boston Market have been building their presence in the grocery store for years with branded frozen meals, and now more chains are looking to the freezer aisle as they seek to build sales and brand awareness. Industry watchers expect more fine-dining establishments to lend their name to frozen entrees, aimed at appealing to gourmet food fans who don't have the time or cash to dine out. MediaPost Communications/Marketing Daily (6/15)  - Kellogg Co. talks trade-promotion management
Kellogg Co. discussed techniques for creating trade promotion optimization in a Consumer Goods Technology web seminar. Amjad Malik, vice president of Business Analytics, said trade promotions are a major investment, so "it becomes extremely important for us to spend on tools, process and analytics to improve the effectiveness of our trade funds." Consumer Goods Technology News (6/15)  | Help protect your employees by managing business travel risks with Zurich's white paper 'Managing the Risks of Business Travel: What every business needs to know'. Click here for the FREE download! |
 - Laundry campaigns try a different spin
Laundry brands including Woolite and Era have begun offbeat campaigns aimed at bringing attention to a category that does not typically get much attention. Woolite ads directed by Rob Zombie resemble horror movies and intone "some detergents torture your clothes," while tongue-in-cheek ads for Era say the brand is "Chuck Norris approved." The New York Times (tiered subscription model) (6/15)  | Get the Information That Leads to Higher Sales
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 | Retail Spotlight | | | |
| Health & Wellness | | | | - Olive oil linked to reduced stroke risk
 A study examining the connection between olive oil and stroke risk found that older people who regularly use olive oil were 41% less likely to have strokes. The lead author said the oil's properties could explain the result, but "it may be a substitution effect," meaning those who consumed more olive oil ingested smaller amounts of saturated fats. HealthDay News (6/15) | GMA News | | | | - Webcast to detail key findings of 2011 GMA/PwC Financial Performance Report
GMA and PricewaterhouseCoopers will host a webcast to discuss the key findings of the "2011 GMA-PwC Food, Beverage, and Consumer Products Financial Performance Report: Thriving in a Connected World." This year's report takes an inside look at the digital transformation that is under way in America, how consumer behavior has changed and the opportunities for corporate management and productivity. Join GMA and PwC on Wednesday, June 29 at 2 p.m. ET for a complimentary webcast on one of the CPG industry’s most comprehensive and influential financial assessments. Register today!
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