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 | Whitepaper: Multichannel Experiences that Engage and Convert
Can you deliver a great experience to your customers, wherever they are? Follow these 4 strategies to deliver multichannel experiences that increase engagement, sales, and loyalty across channels. | | Online Retail Trends |  |  | | - Shopping, entertainment dominate weekend smartphone use
Consumers use their mobile devices differently on the weekend, according to a survey by Lightspeed Research. Instead of news and business content, weekenders prefer entertainment and shopping, with 32% using their smartphones to research purchases and 58% searching for restaurants. About 30% of respondents indicated they are open to mobile advertising, while another 30% were neutral. MediaPost Communications/Online Media Daily (6/14)      - How mobile helps merchants anticipate consumer's needs
Offering shoppers what they want when they want it through mobile programs that are tailored to their preferences and shopping habits is likely to prove a vital tool for brick-and-mortar merchants competing against online rivals, writes AisleBuyer CEO Andrew Paradise. "By anticipating consumer needs, retailers will encourage people to stay in the store longer, buy more items and, most importantly, to return," he writes. MobileCommerceDaily.com (6/14)  | The Business Platinum Card® from American Express OPEN
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  - Study: Only 20% of deal buyers return to pay full price
Just under 20% of daily deal users go back to a store or restaurant when they have to pay full price, according to new research from Rice University. The result is little brand loyalty by small businesses for Groupon, LivingSocial and others. "The major take-away from the study is that not enough businesses are coming back to daily deals to make the industry sustainable in the long run," said Rice professor Utpal Dholakia. ClickZ (6/14) - Fits.me debuts shape-changing virtual mannequin for women
 Female shoppers had to wait last year when Fits.me released a shape-shifting male mannequin designed to help customers of U.K. retailer Hawes & Curtis virtually try on clothes. Now, the company has added a female Fitbot and released a couple videos to show how they work. Engadget (6/13)  | Ad Compliance Best Practices Kit — Stay ahead of consumer concern and government regulation with TRUSTe. Gain an overview of what Behavioral Advertising (OBA) is, why it is important, and what your options are. Insights from the FTC, DAA, TRUSTe, Forbes, Publisher's Clearing House and more. Register Now. |
 - China's 360buy.com to return 3% of book sales to writers
 Chinese online retailer 360buy.com plans to return 3% of its book sales to the original writers for the next three years. Writers who register and are approved will be paid on a quarterly basis. Liu Qiangdong, chief executive officer at 360buy.com, has also pledged to donate CNY1 million to protect writers' rights and battle copyright infringements. ChinaRetailNews.com (6/15)  | Discover what risks could be lurking in your vacant commercial property with Zurich's guide 'Empty building, full of risk: Protecting your vacant commercial properties'. Click here for your FREE download! |
| Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - Lucky Brand VP talks site optimization successes and failures
An addition to Shop.org's Online Merchandising Workshop keynote lineup has been announced. In a session on site optimization, Charlie Cole, vice president of online marketing for Lucky Brand will discuss real-life optimization challenges -- and their successes and failures -- in an inspiring and tactical presentation. Shop.org's Online Merchandising Workshop is July 11-13 in San Diego. Learn more. - The recruiter speaks: How to become the new head of Shop.org
If you're considering applying for the position of executive director for Shop.org -- or any high-profile digital retailing gig, for that matter -- don't miss this must-read advice from one of the most prominent e-commerce recruiters in America. In a recent blog post, Harry Joiner talks about why he is managing the search for a new Shop.org executive director pro bono, and offers insight on qualities the ideal candidate will possess. Do you have what it takes to be the next head of Shop.org, or do you know someone who does? Read more.
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