Zappos partners with Delta for in-flight shopping

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June 24, 2011 Sign up Forward Archive RSS Feed News about digital retail commerce   Top Story    Zappos partners with Delta for in-flight shopping Delta Air Lines has launched a month-long promotion offering passengers using in-flight Wi-Fi free access to Zappos.com's online shoe store. Flyers can shop for footwear that will be delivered to their destination. InternetRetailer.com (6/23) A Personal Touch Makes All The Difference Your customers are individuals, not segments or lists. Treat them that way, and they will reward you generously. Learn how easy it is to get started with email personalization. Watch the video now!   Online Retail Trends    Study: Non-computer Web traffic is on the rise About 7% of Internet traffic now comes from mobile phones, tablets and other devices other than PCs and laptop computers, and the number is forecast to rise as more consumers buy smartphones, iPads and other tablets, according to new data from comScore. "As that change occurs anybody who does anything on the Internet will have to pay attention," said comScore's Andrew Lipsman. InternetRetailer.com (6/23)   Do you have the recipe for retail success? All it takes is four ingredients — WebSphere Commerce, Distributed Order Management, Store Associate Mobile and Smarter Checkout. Go to www.retailsuccessrecipe.com to learn how these Sterling products combine to create a fully-integrated shopping experience that sweetens sales and satisfies customers.     New Media & Technology    Survey: Almost a third of daily deal users are new customers About 31% of Groupon and other daily deal users are new to the company offering the deal, 27% are infrequent customers and 4% are former patrons who came back because of the bargain, according to new data from ForeSee Results. The study also found Groupon is the most popular daily deal site, but 46% of respondents reported subscribing to more than one service. MediaPost Communications/Marketing Daily (6/23) New daily deal site targets bargains for gay men TheDailyHookup.com, which began a test launch this week, provides Groupon-like deals on fashion, fitness and restaurants aimed at gay men. An earlier site, Fab.com, tried the same strategy but this year expanded its offerings to appeal to anyone active or interested in the design world. TheStreet.com (6/23) FedEx SmartPost Returns is an ideal way for businesses with over 100 daily returns to provide a convenient returns method for low-weight residential packages. It's a cost-effective, reliable solution that utilizes the strength of the FedEx® network and the U.S. Postal Service®. Learn more. The U.S. Postal Service and USPS are registered trademarks of the United States Postal Service   Companies in the News    Strict rules aim to win hipster cred for Sleevecandy New T-shirt e-commerce site Sleevecandy has strict rules about the vintage shirts it will accept for sale, including bans on any pieces that are available new online and shirts with slogans that smack of forced irony. Sleevecandy, which aims to gain traction with 20-something hipsters, donates 30% of its revenue to the Salvation Army. The Wall Street Journal (tiered subscription model)/Digits blog (6/23) AmEx will trade points for check-ins in Foursquare partnership American Express is partnering with location-based social site Foursquare to give cardholders discounts when they check in at certain restaurants and retailers. The credit card company hopes to win over younger, tech-savvy consumers, while Foursquare, which doesn't earn revenue from the deal, looks to boost membership and gain credibility to obtain lucrative partnerships. The New York Times (tiered subscription model) (6/22) China's ihush reportedly obtains $43 million in funding Chinese e-commerce company ihush reportedly raised $43 million in venture capital funding to improve service and expand its customer base. The website sells branded consumer products, with sales that run for a fixed period of time. Reuters (6/23) Other News HSN hires former HauteLook executive for e-commerce post InternetRetailer.com (6/23) Shopkick taps Shutterfly executive for revenue chief post American City Business Journals/San Francisco (6/23) Ad Compliance Best Practices Kit — Stay ahead of consumer concern and government regulation with TRUSTe. Gain an overview of what Behavioral Advertising (OBA) is, why it is important, and what your options are. Insights from the FTC, DAA, TRUSTe, Forbes, Publisher's Clearing House and more. Register Now.   Featured Content    OPEN Forum Guide: How To Use Twitter For Business Julia Fleming 4 Simple Ways To Get Customer Feedback Online Leyl Master Black (Mashable) What Winning The New Yorker Caption Contest Taught Me About Creativity Matthew E. May How Often Is The Customer Right? Richard Branson 6 Common Small Business Money Leaks And How to Plug Them Annie Mueller, Wise Bread   Interactive Advertising  Brands offer in-game rewards A pair of gaming startups are betting that in-game ads work better when brand mentions are integrated with play and not disruptive. Kiip and Tap.Me work with game companies and marketers to design branded rewards, so that successful game play leads to sponsored payoffs, like discounts, freebies and special offers. The Wall Street Journal (tiered subscription model) (6/24), eMarketer (6/23)   Legislative & Regulatory  FTC reportedly will look into Google's business practices The government reportedly is set to begin a broad investigation into Google's business practices, with an eye to examining the company's dominance in the search-engine and search-advertising sector. The Federal Trade Commission is expected to serve civil subpoenas to Google, launching an investigation that could take more than a year. The Wall Street Journal (tiered subscription model) (6/24) House passes U.S. patent-system overhaul bill The House has passed a bill to revamp the country's patent system, with a provision that awards patents on a "first-to-file" basis instead of the current "first-to-invent" basis. The bill, which won approval from the NRF and U.S. Chamber of Commerce but drew opposition from some small-business interests and some inventors, must be reconciled with a Senate version before it goes to the president's desk. The Wall Street Journal (tiered subscription model) (6/24)   Shop.org Spotlight  From Amazon.com to Under Armour, rub elbows with the biggest names in digital retail Today is the last day nominations are being accepted for nine open slots on Shop.org's Board of Directors. The 18-person board is elected by the members and provides strategic guidance and feedback to Shop.org throughout the year. Read more. Shop.org SmartStat: June 24, 2011 Two out of five retailers surveyed are either just developing a mobile strategy or have none at all yet. Source: Shop.org’s 2011 State of Retailing Online survey.   Pizza Hut CIO talks mobile customer service and satisfaction Mobile has become one of the key drivers for customer engagement and satisfaction for Pizza Hut. As one of the early adopters in retail, Pizza Hut CIO Baron Concors will discuss the company's mobile strategy at NRFtech 2011: IT Leadership Summit, Aug. 14-16 in Lake Tahoe, Nev. Learn more. 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