 | News about digital retail commerce |  |
 | Customer Experience Trends for 2012 — Survey Results and Report
What do your customers want from their experience? What experiences will set the bar in 2012 and beyond? From multichannel consistency to product content and social features, read this report to understand what makes a great digital experience from your customer's perspective. | - The arguments for moving to an interactive retail model
Mobile technology that often means shoppers know more about a store's products than the salespeople do and consumers' increased ability to use mobile devices to nail down the best deals are two key reasons retailers need to move toward interactive retail models that combine the best of in-store and online shopping, writes iQmetrix founder and CEO Chris Krywulak. Wireless Week (6/22)       - Catalog apps aim to capture affluent shoppers
Catalog merchants are moving to replace pricey paper catalogs with iPad applications that bring affluent shoppers the same rich experience without the paper, printing and postage costs. Catalog Spree, a new app from Padopolis, combines digital catalogs from 25 retailers ranging from upscale department store chain Nordstrom to smaller concepts including Artful Home and Serena & Lily. Portfolio.com (6/22)  | FedEx SmartPost Returns is an ideal way for businesses with over 100 daily returns to provide a convenient returns method for low-weight residential packages. It's a cost-effective, reliable solution that utilizes the strength of the FedEx® network and the U.S. Postal Service®. Learn more.
The U.S. Postal Service and USPS are registered trademarks of the United States Postal Service |
 - ModCloth offers a social strategy for always-on shoppers
 ModCloth customers are stylish younger women who are heavy social media users, and the company has tailored it social marketing accordingly, using less-known sites such as Polyvor and Kaboodle as well as Facebook and Twitter as part of a strategy to encourage shoppers to both interact with the brand and share their finds with friends, says CMO Kerry Cooper. Shop.org Blog (6/23) - Almost 25% of smartphone owners use m-commerce apps
 About 24% of iPhone owners and 21% of Android users have accessed a mobile shopping application during the past three months, according to a report from Forrester Research. Retail marketers are expected to make sizable investments in mobile shopping apps to prepare for an increase in m-commerce, the report says, a fact that shows merchants are moving beyond the experimental stage. InternetRetailer.com (6/22) - Boomers and the fear of the Facebook time suck
There's a growing concern among over-40 consumers that Facebook and other social media sites are virtual vampires that will suck your time if you let them, according to a recent survey from Creating Results Strategic Marketing. "We were a little taken aback by how much those who aren't interested really aren't interested, especially in interacting with brands and advertising," said client services director Erin Read Ruddick, who says boomers prefer e-mail to social. MediaPost Communications/Marketing Daily (6/22)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 - Judge: Apple is likely to lose Amazon Appstore fight
A federal judge says she probably will deny Apple's motion to bar Amazon from using the "Appstore" name because Apple hasn't proven that the moniker causes confusion among consumers. Apple filed the trademark infringement lawsuit in March, saying the name is too similar to that of its App Store; Amazon says the phrase is generic and that consumers aren't likely to confuse the two because Apple's store sells downloads only for its own devices. Bloomberg Businessweek (6/22)  | 3 Ways to Make Your Site Tablet-Worthy
Create your own tablet-worthy site, and make your marketing work harder. This report shows you how to:
• Take advantage of the tablet as a high-end media experience
• Create experiences that support unique tablet behavior
• Increase engagement by leveraging user-generated content |
| Shop.org Spotlight |  | | | - Americans spending more, traveling more this Fourth of July
American patriotism will be on full display this July 4th as millions celebrate by shopping and traveling. While one in five shoppers will purchase new patriotic merchandise ahead of the holiday, many American households will decorate with merchandise they've already acquired. Nearly 126 million people will fly a flag, 89 million will wear U.S.-themed apparel, and 62 million will display patriotic decor. Additionally, 31 million Americans plan to get away. Read more. - Sheplers, PBS and Dick’s Sporting Goods are hiring
Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include a digital sales manager at Sheplers, an e-commerce marketing manager at PBS, and a senior e-commerce analyst at Dick's Sporting Goods. Shop.org member companies are invited to post jobs for free. Visit the jobs board.
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--Euripides,
Greek playwright  |
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Eight in ten online shoppers are aware of group-buying sites, though only two in ten have actually made a purchase through one of the sites. Source: 
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