  | June 28, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Retailers take fresh approach to health and wellness
Denny Belcastro, GMA executive vice president for industry affairs and membership services, said members are finding fresh opportunities in health and wellness. Navarro Discount Pharmacies, for example, hired a chef who conducts in-store demonstrations about nutrition as part of an effort to "define wellness as helping to improve the lives of our customers," said a company executive. Drug Store News (6/26)         | At MetLife, Protecting Your Family Is Our Business
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 - Price isn't the only consideration with snack purchases
Recent research shows that 76% of shoppers look for the best value when buying snacks, but quality and promotions also are important. "There is a place for private label, which we are doing very successfully with 7-Eleven's 7-Select line," said an executive with Handee Marts, which operates 63 7-Eleven stores. "But it isn't necessarily about price. It's quality." Convenience Store Decisions (6/27) - Supermarkets must lure tech-savvy shoppers, expert says
The next few years could bring a glut of physical groceries as younger, more affluent shoppers choose online shopping, said Dan O'Connor, president and CEO of RetailNet Group, speaking at Food Marketing Institute's Future Connect Conference. He said retailers can create "on-ramps" for such shoppers through efforts including digital marketing and social media integration with the shopping experience. Supermarket News (6/27)  | Discover what risks could be lurking in your vacant commercial property with Zurich's guide 'Empty building, full of risk: Protecting your vacant commercial properties'. Click here for your FREE download! |
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 - Aunt Jemima takes campaign to TV
The Aunt Jemima brand launched its first TV campaign since 2006 following strong response to an online video showing longtime employees explaining how the waffles and pancakes are made. The video in the "Every Batch from Scratch" effort yielded about 27,000 fans the first day and prompted Pinnacle Foods to put the second video in the series on television. MediaPost Communications/Marketing Daily (6/28) - P&G relaxes rules for Old Spice and reaps the benefits
Although Procter & Gamble denies it, the CPG giant reportedly gave Wieden + Kennedy considerable flexibility to develop its award-winning "The man your man could smell like" effort for Old Spice. Wieden didn't have to test the campaign, which last week won a Cyber Grand Prix at the Cannes Lions Festival, and was able to gain approvals more quickly than is typical for P&G, according to this account. However, other shops on P&G's roster say they still are subject to its highly structured approach. Adweek (6/27)  | Retail Spotlight | | | | - Sunflower sprouts a mobile shopping app
Sunflower Farmers Market introduced a shopping application for Apple iPhone and Google Android smartphones. Shoppers can use it to manage grocery lists, access and search weekly specials, find recipes and locate stores. Progressive Grocer (6/27)
| Health & Wellness | | | | - Youths maintain eating behaviors into adulthood, study finds
A study that followed children ages 12 to 16 for 10 years found that many of them carried their eating behaviors and practices from adolescence to adulthood. For instance, women who engaged in dieting maintained the practice into adulthood, while men who said they skipped meals and subscribed to other unhealthy eating behaviors continued to do so during the study period. The study in the Journal of the American Dietetic Association suggests a need for providers to assess unhealthy behaviors before adolescence and through young adulthood, the lead researcher said. KMSP-TV (Minneapolis-St. Paul, Minn.) (6/24) | GMA News | | | | - GMA-FMI Sustainability Summit agenda announced
The agenda for the 2011 Sustainability Summit is chock-full of sessions and interactive workshops designed to give companies the tools, connections and proactive solutions to accelerate their sustainability agenda.
Join retailer and manufacturer sustainability experts from companies such as Target, Safeway, Ahold USA and Kraft Foods on topics addressing "The Global Packaging Project, Ethical Sourcing, Sustainable Agriculture" and much more.
To get a complete view of the agenda and to help your company become a leader on critical sustainability issues facing the industry, visit www.tpasustainabilitysummit.org.
| Government & Food Safety | | | | - FDA warns of salmonella risk with Evergreen sprouts
The FDA warned people to avoid Evergreen Produce alfalfa or spicy sprouts as the agency investigates a possible association between the label and a recent salmonella outbreak in five states, including Idaho and Montana. The agency said the outbreak has infected about 20 people. Reuters (6/27)
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