 | News about digital retail commerce |  |
- P&G launches a Facebook-commerce push
Procter & Gamble is launching a Facebook-based e-commerce project, adding "shop now" buttons to many of its brands' Facebook pages. The company's e-commerce orders are fulfilled through P&G's e-store, but the company reportedly is considering tie-ins with Wal-Mart Stores and other retailers. "We expect testing commerce via social networks like Facebook will help us accelerate e-commerce growth as consumers buy more of our categories online," said P&G's Tonia Elrod. Advertising Age (tiered subscription model) (6/9)        | eCommerce Replatforming Incentives for 2011!
Venda can help you expand internationally, manage all your commerce in one place and test new strategies like mobile and social commerce. Our transparent and efficient business model help us lower costs and provide superior ROI. Visit or call to learn about incentives for upgrading to Venda from Volusion, Marketlive, Demandware or ATG. | - Report: E-commerce sites have room to improve returns processes
The Snow Valley 2011 Online Returns & Refunds report shows that Internet stores have room to improve their returns policy by making them more flexible and simpler. The report shows that more than half of retailers studied didn't offer any options in terms of methods of return. However, the study did find that more retailers are refunding delivery charges. eConsultancy.com (6/9)  | 5 Ways to Maximize the Value of Your E-Commerce Video
Accelerate your web site — and your online transactions — with our free guide today. Learn how to:
• Use metadata to optimize search results
• Leverage your existing workflow
• Automate mobile distribution
• Accelerate delivery of video content
• Measure the impact of your video |
 - Retailers embrace ease and price of QR codes
Quick-response codes are relatively cheap and easy to use as part of an ad or point-of-sale marketing campaign, and a growing number of retailers have embraced the compact codes that users scan with smartphones to access additional information. Macy's and Home Depot now boast QR codes throughout their stores, and chains including Gap, Target and Starbucks have included them in advertising. Los Angeles Times (6/10) - Panel: Brand marketing, publishing lines will continue to blur
Content created by brands and that of media outlets one day will be difficult to tell apart, according to a panel of marketers from SAP, American Express and General Electric at the Digitas NewFront conference. However, brands aren't always comfortable with creating content, especially for social media, because they are "used to control and it's hard to give that up. And speed is difficult too," said Beth Comstock, chief marketing officer of General Electric. Adweek (6/9)  | If you post something on your brand's Facebook page your fans see it, right? Wrong. What you don't know about Facebook's post ranking system can hurt your social branding efforts. EdgeRank is the way that Facebook grades the relevancy of your posts to your fans. Cut through the mystery of Facebook's EdgeRank - download the White Paper now. |
 - Loyalty marketing is key to HSN's multichannel success
HSN has successfully crossed over from a home-shopping network to a multichannel retailer with a thriving online business, a success the company largely credits to its customer-loyalty efforts that reward the best customers with a private-label credit card that holds the key to a host of promotions, reward certificates and flexible financing options. STORES magazine (6/2011) - NYC merchants say LivingSocial's Instant Deals paid off
Six eateries on New York's Third Avenue that were part of a $1 lunch deal to kick off LivingSocial's Manhattan debut of Instant Deals say their participation paid off in increased business and new customers. Pita Grill had a $2,000 lunch hour with a $10-of-food-for-$1 deal; Van Diemens drew in 66 new guests for its burger, fries and a beer special; and six-week-old Mia Chef Gelateria fulfilled its goal of introducing itself to more residents and workers in the neighborhood. ClickZ (6/9) - Tory Burch wins $164 million verdict online counterfeiting case
Design house Tory Burch prevailed in its lawsuit against 41 cybersquatters selling counterfeit goods on hundreds of websites. The company may never see a penny of the $164 million award, but it will take ownership of the 232 domain names associated with the case. "The damage award is massive, but the action against rogue websites is even more impressive," said Susan Scafidi, director of Fordham University's Fashion Law Institute. Women's Wear Daily (subscription required) (6/10) - Oakland entrepreneurs create online store for indie designers
Oakland, Calif., partners Dawn Wheeler and Lisa de la Sol planned to create a website to sell the perfect white blouse and other basics but the launch last November of Bobbepin.com brought so many innovative ideas from independent fashion designers that the site quickly morphed into an online outlet for their latest creations. The site has sold to consumers in nine states since it started, but focuses largely on customers in the Bay Area. San Jose Mercury News (Calif.) (free registration) (6/9)  | Ad Compliance Best Practices Kit — Stay ahead of consumer concern and government regulation with TRUSTe. Gain an overview of what Behavioral Advertising (OBA) is, why it is important, and what your options are. Insights from the FTC, DAA, TRUSTe, Forbes, Publisher's Clearing House and more. Register Now. |
| Interactive Advertising |  | | | - Money can't buy a viral hit, social marketers say
You can't simply write a check and expect to buy your brand a successful viral campaign, experts said at an Internet Week HQ panel. Viral success depends on skill and luck, so it's better thought of as an adjunct to a more fully developed social media strategy. "If viral can be bought, it's going to need a regular ROI to be a legitimate part of a portfolio," Colby Hamilton writes. Adweek (6/8) | Shop.org Spotlight | | | | - The cure for what ails you! Sign up now for one-on-one website critiques
You asked for it, and we're making it happen. Slots for Shop.org's popular Doctor Is In one-on-one website critiques are available at this year's Online Merchandising Workshop, July 11-13 in San Diego. If you suffer from a low conversion rate, or are looking for a creative way to give your e-commerce presence a shot in the arm, this private session with an industry consultant might be just what the doctor ordered. Retailer attendees can register now to make an appointment with one of our "doctors" today! Learn more. - SORO survey part two launches - What's in it for you?
Two-thirds of Shop.org retail members stated that the State of Retailing Online survey ranks among the most valuable products that Shop.org offers. With the second part of SORO launching this week, Head of Research Fiona Swerdlow shares insights into how the survey has changed over the years and why members should leverage this important online retailing resource. Read more.
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