 | News about digital retail commerce |  |
- Alibaba to divide Taobao into 3 retail units
Alibaba Group plans to split its popular Chinese e-commerce site into three units to create more value for customers and shareholders, says CEO Jack Ma. Taobao Mall will be a traditional online retail space where consumers buy from companies; Taobao Marketplace will connect individual buyers and sellers; and eTao will be a shopping search engine. Bloomberg (6/16)        | 2 Banners That Used Gaming to Drive Engagement
Make your online ads more engaging and they'll become more effective. This report will show you how to:
• Leverage in-banner rewards, competition and more
• Dramatically increase your banner's quantifiable impact
• Take advantage of new ad unit formats and technologies
• Deliver on ever-increasing consumer expectations |
 | Online Retail Trends |  | | | - Tips on getting the most from SEM
Talbots e-commerce vice president Kate Goodman and iProspect client services manager Courtney Wegner shared best practices and tips aimed at helping online merchants make the most of their search-engine marketing efforts at a conference this week, starting with planning the keyword list. Brand-related keywords should reflect the brand's personality and the company's goals, while marketers need to think like a consumer when crafting the list of non-brand keywords. MediaPost Communications/Search Insider (6/15)  | The Business Platinum Card® from American Express OPEN
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  - Facebook reaches saturation in some markets
Facebook's global growth is slowing, and it's even losing some users in advanced countries, including the U.S. But the outlook for the social network is far from bleak. With about 50% penetration in many markets, Facebook has simply reached the point of saturation, the stage at which membership can't realistically be expected to grow but rather is likely to remain more or less stable. Slate (6/14)  | Learn how to select a log management solution that fits your organization's needs. Companies today are moving away from homegrown log management and toward commercial solutions that offer centralized log storage and interpretation that in-house solutions can't match. In just 16 minutes, you'll learn the top 10 criteria to consider during evaluation in this podcast from ArcSight Perspectives. |
 - Copious uses social tools to link buyers and sellers
Social commerce start-up Copious will use Facebook's Connect application as part of a strategy to boost online sales by fostering social relationships between buyers and sellers. Sellers and buyers connect via Facebook, giving both sides access to information including whether Facebook friends have bought or recommended products from the same seller. Bloomberg Businessweek/GigaOm (6/15) - Small-market paper turns series into a Kindle e-book
The Forum of Fargo-Moorhead, a 50,000-circulation daily newspaper in Fargo, N.D., recently experimented with an edition for Amazon e-reader Kindle. The paper repackaged a print and online series on Microsoft's presence in the region as a 99-cent download, which sold 76 copies. "No one knows if it will be the future of anything, but we thought we should try something on that platform to see how it went, and, frankly, to get our feet wet and see if this is something people will buy," editor Matt Von Pinnon said. Nieman Journalism Lab (6/15) - Sears Canada to launch new online options this fall
 Sears is in the process of fine-tuning a new feature on its Canadian website that will make it easier for online shoppers to buy related products they might not even know they need. Basically, the pages will group related items such as school supplies together in packages and offer shoppers the option of purchasing the whole thing or checking off the items they want. StorefrontBacktalk (6/15)  | If you post something on your brand's Facebook page your fans see it, right? Wrong. What you don't know about Facebook's post ranking system can hurt your social branding efforts. EdgeRank is the way that Facebook grades the relevancy of your posts to your fans. Cut through the mystery of Facebook's EdgeRank - download the White Paper now. |
| Interactive Advertising | | | | - Negative feedback is a golden opportunity
Companies that get negative feedback should thank their lucky stars, Chris Book writes. An angry tweet or Facebook post is a golden opportunity to engage and win over consumers who have demonstrated that they're passionate about your company. "Anyone that has that much negative emotion can easily have an equal amount of positive emotion with just a little bit of TLC," Book writes. Convince & Convert (6/16) | Shop.org Spotlight | | | | - 6 "gotchas" in mobile app development
Mobile applications hold the promise for companies to reach new customers and improve the customer experience, but need to be developed, launched and maintained to avoid costly "gotchas." In a recent addition to the Shop.org white paper library, Kony Solutions outlines solutions to common mistakes ranging from one-shot applications and the limitations of the "wrapper," to platform evolution and third party development. View the white paper. - Have you reserved your free pass to Annual Summit?
Shop.org’s 2011 Annual Summit, Sept. 12 to 14, is already on track to be the hottest digital event of the season with keynotes from Charming Shoppes’ Bill Bass, Columbia Sportswear’s Mick McCormick, Google’s Stephanie Tilenius and leading inventor and futurist Ray Kurzweil. As a member benefit, Shop.org retail members receive one free pass to each Shop.org event -- reserve yours now. Learn more.
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Almost 6 in 10 online shoppers say they follow retailers through social media to find deals. Source: 
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