Cheerios celebrates 70 years

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/cXpcCcrEfWCaiJhrCidalxCicNJEMh

June 27, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Cheerios celebrates 70 years at the breakfast table Cheerios, a favorite cereal of toddlers and adults, turns 70 this year. General Mills tried 10 shapes before settling on the famous "O" in 1941. One of every eight boxes of cereal sold carries the Cheerios name, with Honey Nut Cheerios outselling the original. USA TODAY/The Associated Press (6/26) Obama turns to diapers to create manufacturing "renaissance" The Obama administration hopes to put America back on the cutting edge of manufacturing with the help of diapers. The president's $500 million Advanced Manufacturing Partnership brings together six universities and 11 companies. P&G will share, at no cost, the 3-D modeling program it uses to predict where urine will go in the diaper of a moving baby. Obama hopes such technology sharing will create "a renaissance in American manufacturing." The Cincinnati Enquirer/The Associated Press (6/24) Perdue takes customers to the farm in an ad campaign Perdue Farms, famous for injecting humor into commercials, is getting serious in an ad campaign. Frank Perdue's son, Jim, Perdue Farms' chairman, is featured alongside employees in "documentary-style" ads that show the company's farms and how chickens are "always raised cage-free." The New York Times (tiered subscription model) (6/26) Other News Coca-Cola plans to raise its soda prices starting in July The Atlanta Journal-Constitution (6/24) Making a big change starts with keeping a small promise. Like us on Facebook to share your promise and view the promises of others.   Trends    20 ways to set up a successful innovation task force Commitment is the key to establishing a successful innovation task force, writes Mitch Ditkoff. Make sure your team -- workers and managers -- knows what it's getting into, and be sure you've got the stomach for the long haul. "Quit now if you're not really into it," Ditkoff advises. The Heart of Innovation blog (6/24) Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper.   Advertising & Marketing    Walkers Potato Chips wins ad effectiveness award in Cannes A campaign in the U.K. for PepsiCo's Walker Potato Chips has won an award at Cannes for most effective ad. The company hired celebrities such as Pamela Anderson to hand out chips in Sandwich, Kent, to promote its tagline: "Walkers can make any sandwich more exciting." Videos of the event were seen by 1.6 million people and revenues jumped 26% as the company sold 1.5 million additional bags of chips after the campaign. National Public Radio/The Associated Press (6/25) How to catch boomerang shoppers Grown children are moving back into their parents' homes in large numbers, and this "boomerang generation" represents an opportunity for marketers, Maria Valdez Haubrich writes. Surveys show that boomerangers tend to be value conscious and deliberative, especially for large purchases. Intriguingly, these buyers often don't see a purchase as complete until they've shared it with friends -- so satisfied boomerangers can be a great way to spread the word about your business. Grow Smart Biz (6/23) At MetLife, Protecting Your Family Is Our Business No matter what you do for a living, a MetLife life insurance policy can help secure your family's financial future. Rates are as low as $13 a month for $250,000 of coverage, or $20 a month for $500,000 of coverage. Get a free, no-obligation quote from America's #1 Life Insurer right now.   Retail Spotlight    Target is going full steam ahead, CEO says Target CEO Gregg Steinhafel speaks about changes in inventory, pricing and more during an interview with USA TODAY. Changes include more fresh food, higher-end clothing and housewares, and expansion in Canada. USA TODAY (6/26) Schnucks test kitchens produce prepared food for shoppers Schnuck Markets added two test kitchens to its headquarters in Maryland Heights, Mo., where the company tests and tweaks recipes of prepared food. The kitchens use fresh produce from an outdoor garden created last year at the headquarters. St. Louis Post-Dispatch/Consumer Central blog (6/25) White Paper: The Sustainability Advantage in CPG — Accelerating Success with Eco-Design. Learn how CPG manufacturers, private label providers and retailers can gain valuable time and a competitive edge by developing and executing a cohesive sustainability strategy across the enterprise, leveraging PLM. Download it now.   Hot Topics  Top five news stories selected by GMA SmartBrief readers in the past week. 3 ways that ConAgra went social to build relationships (SmartBrief/SmartBlog on Social Media) Report: CPG companies are growing (MediaPost Communications) Nielsen develops 12 criteria for product launches (Drug Store News) Bar codes become works of art (The Wall Street Journal (tiered subscription model)) PepsiCo plans price increases (Bloomberg) Results based on number of times each story was clicked by readers.   Sponsored Content    How To Make Events Work For, Not Against You Carey Jones 3 Tips On Deciding How Much To Pay Yourself Katie Morell Chart: How Much Do Small Business CEOs Make? Jason Del Rey Reach For The Stars: Why We Should Travel To Space Richard Branson 5 Time-Saving Tools For Content Curation Shashi Bellamkonda (Mashable) Most Popular Headlines from Last Week The Perfect 7-Step Plan To Boost Daily Productivity J. K. Glei 5 Daily Habits Of Successful Entrepreneurs Elaine Pofeldt Use It Or Lose It: 3 Must-Have Business Agreements Barbara Weltman Results based on number of times each story was clicked by readers.   Health & Wellness  Snacking accounts for 25% of Americans' daily calories Eating and drinking between meals accounts for a quarter of calories consumed by Americans, according to research presented at an Institute of Food Technologists expo. The research blames the busy, on-the-go lifestyle for increased snacking. Researchers said people consume about 580 extra calories daily by snacking, which might increase obesity. Yahoo!/MyHealthNewsDaily (6/25), Convenience Store News (6/24) Other News American Heart Association certifies Bolthouse Farms' carrot products Drug Store News (6/24)   GMA News  GMA-PwC financial performance report webcast set for Wednesday, June 29 Thriving in a Connected World, the GMA and PwC US 2011 Food, Beverage, and Consumer Products financial performance report, will be presented via complimentary webcast by PwC and GMA on Wednesday, June 29 at 1:30 p.m. EDT. The webcast will address digital transformation and how it is connecting billions of people worldwide, empowering consumers and enabling CPG companies to manage their enterprise more effectively and efficiently to drive growth. Click here to register for the webcast. Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools Quality Assurance Manager B & G Foods, Inc. Hurlock, MD Brand Manager Inventure Foods Phoenix, AZ Sr. Food Scientist ConAgra Foods Omaha, NE Sr. Quality Specialist ConAgra Foods Omaha, NE Manager Sensory ConAgra Foods Omaha, NE   SmartQuote  The noblest pleasure is the joy of understanding." --Leonardo da Vinci, Italian artist, scientist and writer     This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? Grab our News Widget Get this RSS Feed Publish your Press Release Download the SmartBrief Android app       Recent GMA SmartBrief Issues: Friday, June 24, 2011 Thursday, June 23, 2011 Wednesday, June 22, 2011 Tuesday, June 21, 2011 Monday, June 20, 2011     Lead Editor:  Rebecca Pollack Scherr       Mailing Address: SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005     © 1999-2011 SmartBrief, Inc.® Legal Information