 | June 15, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Why a board that gets sustainability is good for business
Kimberly-Clark CEO Thomas Falk often talks other company executives about CSR and sustainability. Now, Kimberly-Clark's directors are asking how they could help achieve the company's Sustainability 2015 goals. "When the board of directors recognizes that sustainability is not only essential to the company's future, but also the key to the company's competitive advantage, then the company wins," writes Alice Korngold. FastCompany.com/FC Expert Blog (6/12)       - ConAgra pays $57.5 million for Marie Callender's trademark
Food maker ConAgra has acquired the Marie Callender's trademark for $57.5 million, a deal sealed before the restaurant chain's parent filed for Chapter 11 bankruptcy protection on Monday. ConAgra has licensed the name and used it on branded frozen meals and potpies since 1994, and says ownership will give it greater control of the brand. The agreement grants the restaurant company the right to continue using the name on its eateries. Boston Herald/The Associated Press (6/14)  | The Plum Card®
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  - Food additive database launched by GMA
GMA has established the International Food Additive Database, developed with a USDA grant and using Codex General Standards for Food Additives as its baseline. "The database will help U.S. exporters ensure the products they are shipping comply with the food additive standards and regulatory requirements in the export market," said GMA president and CEO Pamela Bailey. Progressive Grocer (6/14)  | Want the Secret to Customer Loyalty?
When it comes to customer loyalty, leaders beat laggards by more than 14 percent. Download the white paper Increase Customer Satisfaction with Productivity-Based Scheduling to learn how scheduling the right employees at the right times will make your customers want to buy more, recommend you, and stay in your store. |
 - Mountain Dew puts fans in the spotlight
Mountain Dew is using pictures and names of seven fans in its "Back by Popular Dewmand" campaign, which is bringing back for a limited time the flavors of Pitch Black, Supernova and Typhoon. The campaign, with an extensive social media presence, includes a banner ad praising John, who managed a Facebook page urging the return of Pitch Black, and another focusing on Amelia, a fan of the Supernova flavor. Advertising Age (tiered subscription model) (6/14)  | Utilize the Zurich Enterprise Risk Management Healthcheck assessment tool to get a better understanding of your current ERM strategy with recommendations for improvement. Sign up for FREE access today! |
 - SUPERVALU creates single Essential Everyday store brand
SUPERVALU is creating a single store brand, Essential Everyday, to replace the different names currently used by its chains including Jewel, Albertsons and Cub Foods. SUPERVALU is putting more focus on private brands as, according to one executive, 94% of SUPERVALU shoppers buy them sometimes and 20% always buy store brands. St. Louis Post-Dispatch (6/15)  | SPRING OFFER- save 15% on 'The Plastic Packaging Market Outlook in Food and Drinks' by Business Insights. This 2011 report includes market dynamics, drivers, resistors and trends in the plastic packaging market for food and drinks. Hurry though- limited time only! Details. |
| Health & Wellness | | | | - Research links carbohydrate cravings to sleep loss, depression in teens
Data on 262 high-school seniors indicate that those who exhibited excessive daytime sleepiness were 50% more likely to have a strong craving for carbohydrates. Those with strong cravings for carbs suffered depression at a rate of 34%, compared with 22% of those without the cravings, according to the study presented at the Associated Professional Sleep Societies meeting. Those with major depression also had a threefold higher incidence of strong carb cravings, the study noted. HealthDay News (6/14) | GMA News | | | |
| Government & Food Safety | | | | - GOP considers cuts to food program
House Republican leaders are considering cuts to food safety and nutrition programs as they debate an agricultural appropriations bill. The White House said a plan to cut $650 million from the Women, Infants and Children nutrition program would "undermine efforts to prevent hunger and support sound nutrition for some of the most vulnerable members of our society." NPR.org/Shots blog (6/14) - Kellogg responds to FDA warning
The FDA said it found listeria at a Kellogg facility in Augusta, Ga., during a February inspection, and warned that lack of sanitation could lead to food contamination. Kellogg said it is responding to the concerns with "aggressive actions," saying in a statement, "While the FDA did not identify specific concerns with the food, we take this situation very seriously." The Wall Street Journal (tiered subscription model) (6/15)
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