 | News about digital retail commerce |  |
- Senate declines to delay swipe-fee reform
The Senate sided with retail interests on Wednesday when it rejected a measure that would have delayed implementation of a plan to cut bank fees on debit-card transactions, which is set to take effect on July 21. It's a win for the retail and restaurant industries, which have been fighting a push-back by banks since Congress passed the reform bill last year. "With the economy still trying to gain momentum and consumers facing skyrocketing costs for necessities like food and fuel, this badly reform needed will help ensure our nation's economic recovery. It will prevent more than a billion dollars a month from being pocketed by big banks and, in turn, allow retailers to hold down prices for consumers," said NRF President and CEO Matthew Shay. The Washington Post (6/8), Nation's Restaurant News (free registration) (6/8), InternetRetailer.com (6/8), Yahoo!/The Associated Press (6/8), San Francisco Chronicle/Bloomberg (6/9)        | A Personal Touch Makes All The Difference
Your customers are individuals, not segments or lists. Treat them that way, and they will reward you generously. Learn how easy it is to get started with email personalization.
Watch the video now! | - Mobile mystery shoppers find room for improvement
Mobile shopping sites are getting better, but they still have work to do to make their m-commerce move as smoothly as their e-commerce sites, according to a new mystery shopping study. Site search and functions that let users check inventories for pickup at nearby stores are both areas that need improvement, the mystery shoppers found. InternetRetailer.com (6/8)  | 2 Banners That Used Gaming to Drive Engagement
Make your online ads more engaging and they'll become more effective. This report will show you how to:
• Leverage in-banner rewards, competition and more
• Dramatically increase your banner's quantifiable impact
• Take advantage of new ad unit formats and technologies
• Deliver on ever-increasing consumer expectations |
 - How social sites fit into retail marketing
Facebook and other social sites aren't really influencing consumers' shopping decisions, and retailers' social investments haven't yet paid off in increased sales, according to recent research by Forrester and Shop.org. Despite that, there's a place for Facebook in retail marketing's future, writes Buysight CMO Jeff Weitzman. "I believe it's only a matter of time before marketers can deliver ads to product-specific audiences based on purchase intent signals from within and outside of Facebook." iMedia Connection (6/8) - Software company takes Microsoft 3D camera shopping
Facecake Marketing Technologies' Swivel is a virtual fitting room that uses Microsoft's Kinect 3D camera as a more affordable way to let online shoppers virtually try on clothing and accessories. Earlier cameras cost companies up to $2,000, making development of new virtual shopping apps cost-prohibitive. "It's crazy that the Kinect camera is $150 and I can get one at Best Buy," said Facecake Vice President Tom Chamberlin. Bloomberg Businessweek (6/7)  | Facebook eCommerce Success: 3 Best Practices
Getting the most from Facebook investments continues to be a leading business concern. Learn how and why a combination of tools — both on-site and off — achieves the greatest impact and optimal user experience. Click here to download the free whitepaper | - Start-up flash-sale site aims to appeal to green shoppers
 LovingEco.com is a flash-sale site modeled after Gilt Groupe but with a twist -- it's focused on selling only eco-friendly products, from organic cotton apparel to purses made from recycled tires. The site, which recently received a round of seed funding, also pledges to donate 3% of its proceeds to social and environmental causes. TechCrunch (6/8)  | If you post something on your brand's Facebook page your fans see it, right? Wrong. What you don't know about Facebook's post ranking system can hurt your social branding efforts. EdgeRank is the way that Facebook grades the relevancy of your posts to your fans. Cut through the mystery of Facebook's EdgeRank - download the White Paper now. |
| Interactive Advertising |  | | | | Shop.org Spotlight | | | | - Register by June 10 and save $300 on Shop.org's Annual Summit
Be a part of the year's hottest digital retailing event - Shop.org's 2011 Annual Summit. At this year's Summit, Sept. 12-14 in Boston, executives from Charming Shoppes, Columbia Sportswear and Creative Good will share their expertise on how to succeed in today's ever-changing digital landscape. Register today to take advantage of the early rate and save more than $300. Shop.org retail members can also claim their company's one free pass. Learn more. - Carhartt, Quiksilver and Sears are hiring
Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include an e-commerce analyst at Carhartt, an ATG developer at Quiksilver, and a retail buying manager at Sears. Shop.org member companies are invited to post jobs for free. Visit the jobs board.
| SmartQuote | | | |  | The great majority of mankind are satisfied with appearances, as though they were realities, and are often even more influenced by the things that seem than by those that are."
--Niccolo Machiavelli,
Italian philosopher, humanist and writer  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Wednesday, June 08, 2011
- Tuesday, June 07, 2011
- Monday, June 06, 2011
- Friday, June 03, 2011
- Thursday, June 02, 2011
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
Online shoppers are expected to spend 63% more than their offline-only counterparts this Father's Day. 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.