 | News about digital retail commerce |  |
- Wal-Mart wades into online shopping for grocery delivery
Wal-Mart Stores is testing an online system for grocery delivery. Walmart to Go allows customers to shop at Walmart.com and have items delivered. The test, in San Jose, Calif., includes perishable food such as meat and seafood as well as frozen items and health and beauty supplies. If the program expands, Wal-Mart will compete with Peapod and Amazon Fresh. Fox Business/Reuters (6/20)       - Female entrepreneurs increasingly head up online shopping ventures
More women are launching online shopping ventures and taking on high-profile roles at such companies, especially sites devoted to fashion, food and other segments where shoppers are overwhelmingly female, this story says. Sites including Gilt Groupe, Rent the Runway, and One Kings Lane were all founded by women, and such ventures make up a rare niche for women in the male-dominated technology industry. San Francisco Chronicle/Bloomberg (6/21) - Social success means having to say you're sorry
Companies shouldn't let fear of a social media meltdown keep them from exploring the space's potential, experts and executives said at The New York Times Small Business Summit. Social tools let companies build support and sympathy in advance of a crisis, and that makes it more likely that apologies will be taken at face value when they're needed, panelists said. SmartBrief/SmartBlog on Leadership (6/20)  | Geroys see a 600% increase in sales after switching to Fulfillment by Amazon
"Without FBA, we wouldn't be able to keep up with the number of orders we receive online…[and] being able to offer our customers Amazon Prime seems to help a lot." Kyle Geroy, Owner, Geroy's. Click here to read the case study. |
 - Agency approves changes to domain name rules
The agency that regulates the world's Internet domain names has approved a significant change that will allow users to register domain names that replace the familiar .com and other existing suffixes with company names, professions or other words that better reflect what they are. Industry watchers say the switch could help companies guard against counterfeiters by registering domain names that could be used only by their authorized resellers. The Wall Street Journal (tiered subscription model) (6/21)  | Companies in the News |  | | | - Foursquare tops 10 million users
Foursquare fans favor Old Navy, H&M and Victoria's Secret for apparel, Target, Wal-Mart and Macy's for general shopping and 7-Eleven, Circle K and Wawa for quick convenience store stops, according to newly released check-in rankings. The location-based social site also announced that it has officially exceeded 10 million users. ClickZ (6/20) - VillageVines downplays daily deals with new name
VillageVines has renamed itself Savored, added access to Zagat ratings and revamped its website as part of a push to brand itself as an overall upscale dining resource rather than a daily deal site. The site, which lets restaurants post table availabilities during slower times and gives users a 30% discount on the entire check when they reserve, operates in five major markets and is expanding to Boston, Philadelphia, Atlanta, Miami and Denver. Chicago Tribune (6/20)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Shop.org Spotlight | | | | - What’s wrong with your website?
Slots for Shop.org’s popular one-on-one website critiques are available at this year’s Online Merchandising Workshop, July 11-13 in San Diego. If you suffer from a low conversion rate or are looking for a creative way to give your e-commerce presence a shot in the arm, this private session with an industry consultant might be just what the doctor ordered. Retail attendees, register to make an appointment with one of our “doctors” today. Learn more. - How to inspire year-round gift giving
 In today’s economy, it makes sense that retailers should inspire consumers to make gift purchases throughout the year, not just during the holidays. In a recent addition to the Shop.org white paper library, executives from the e-tailing group and CashStar share gifting strategies and tactics (and a handy calendar) to derive maximum ROI from the right marketing offer and social media, as well as tips for savvy use of customer and employee gift cards, gift card pages and gift centers. View the white paper.
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Monday, June 20, 2011
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- Thursday, June 16, 2011
- Wednesday, June 15, 2011
- Tuesday, June 14, 2011
| | | Lead Editor: Megan Conniff
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Half of consumers surveyed have accessed customer reviews in-store using their mobile device. 
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