| June 10, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- P&G launches a Facebook-commerce push
Procter & Gamble is launching a Facebook-based e-commerce project, adding "shop now" buttons to many of its brands' Facebook pages. The company's e-commerce orders are fulfilled through P&G's e-store, but the company reportedly is considering tie-ins with Wal-Mart Stores and other retailers. "We expect testing commerce via social networks like Facebook will help us accelerate e-commerce growth as consumers buy more of our categories online," said P&G's Tonia Elrod. Advertising Age (tiered subscription model) (6/9)        - Tropicana adds lemonade to Trop50 line
Tropicana expanded its lower-calorie Trop50 line with Trop50 Lemonade and Raspberry Lemonade. The company is supporting the launch with a lemonade stand in New York City that raises funds for charity and includes a photo booth and a visit from celebrity Giuliana Rancic. Drinks Business Review (6/9) - Cargill research center now open in Brazil
Cargill has opened a research center in Campinas, Brazil, with laboratories to develop flavors and applications for customers in dairy, confectionery, beverage, baking and convenience foods. "Cargill's Latin American business is growing rapidly," said a company executive. "By focusing research and development efforts in the region, Cargill further encourages connectivity with other locations where it does business around the world." FoodNavigator (6/9) - Coca-Cola wins sustainability leadership award
The Corporate Eco Forum has awarded the C.K. Prahalad Award for Global Sustainability Leadership to Coca-Cola and its CEO, Muhtar Kent. Coca-Cola was recognized for efforts including its support of the World Wildlife Fund, reduction of refrigerant use, and development of recyclable plastic bottles. Bloomberg (6/6)  | Face-to-face business events are proven to increase revenue, especially when held in a creative destination like Orlando. A recent economic impact study showed that for every $1 spent on business travel, companies benefited an average of $12.50 in increased revenue and $3.80 in new profits. Solve your business event needs and increase ROI in Orlando. |
 | Trends |  | | | - Retailers woo value-conscious shoppers
The Whited family of Marietta, Ga., earns more than $100,000 a year, yet they clip coupons and shop at Wal-Mart Stores to save money. "There's a fundamental shift in consumer behavior, and retailers have had to adapt," said a Nielsen executive. Companies including Wal-Mart, Target and 7-Eleven are delivering a value message to cost-conscious consumers who still seek quality. USA TODAY (6/9)  | The Plum Card®
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  - Clorox app shows product ingredients
Clorox has launched a mobile application and website allowing consumers to see product ingredient lists by scanning the UPC code with their smartphones. The application and website are part of the company's Ingredients Inside effort promoting ingredient transparency. Drug Store News (6/9) - Beech-Nut program supports Feed the Children
The Beech-Nut brand is donating a jar of baby food to hunger relief organization Feed the Children for every virtual jar consumers share on its Facebook page. Actress and executive producer Melissa Joan Hart is promoting the A Jar for a Jar program, which will donate up to 1 million jars. Drug Store News (6/9)  | Pitney Bowes — Business Transformation Study
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 - Save-A-Lot expands in Fort Myers, Fla.
Discount supermarket Save-A-Lot, with a longtime store in North Fort Myers, Fla., opened two stores in Fort Myers and is planning at least one more in the region. The chain, which gives customers fewer choices but lower prices, is competing with Publix Super Markets, a full-service chain that dominates Southwest Florida. The News-Press (Fort Myers, Fla.) (6/9)  | 5 Ways to Maximize the Value of Your E-Commerce Video
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| Health & Wellness | | | | - Study: Dieters pick foods based on labels, not ingredients
Dieters are more likely than nondieters to believe food was healthy because of the way it was labeled rather than what was in it, researchers at the University of South Carolina say. Their study in the August issue of the Journal of Consumer Research found that dieters rated items with "salad" in the name as healthier than those with "pasta" in the name even though they were identical products. HealthDay News (6/8) | GMA News | | | | - Food labeling workshop deadline approaching - only two weeks left!
GMA is offering a three-day workshop June 21-23 on food labeling rules, Complying with Regulatory Requirements for the Labeling of Packaged Foods, that will present the fundamentals for labeling of food and beverage products regulated by the U.S. Food and Drug Administration and meat and poultry products regulated by the U.S. Department of Agriculture Food Safety and Inspection Service. GMA staff experts in food labeling and nutrition will teach food company personnel and others involved in label design the food labeling skills they need. Registration ends June 17, click here to register today!
| Government & Food Safety | | | | - Radiation is found in some Japanese green tea
 Some green tea grown in Japan is contaminated by radiation from the damaged Fukushima Daiichi nuclear plant, officials said. It is still unclear how to measure radiation and what level is safe. The maximum allowed by the government is 500 becquerels per kilogram, but a mail-order tea company conducted a measurement and found 679 becquerels per kilogram. New York Post (6/9)
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