 | June 7, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Pasta salad scores in Ronzoni campaign
A campaign for Ronzoni Garden Delight uses traditional and new media to showcase the pasta, made with dehydrated spinach, tomatoes and carrots, as a popular ingredient in summer entertaining. The ads, with the tagline "Bring it," have a competitive theme, with one radio spot describing an "epic showdown" between meat at a barbecue and a Ronzoni Garden Delight pasta salad. The New York Times (tiered subscription model) (6/6)         | 5 Ways to Maximize the Value of Your E-Commerce Video
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 - Meatless Monday gains in awareness, survey finds
FGI Research survey data show that 50% of Americans are aware of the Meatless Monday concept, up from 30% six months ago, with 27% saying it has led them to cut back on eating meat. TV talk shows such as "The Oprah Winfrey Show," institutional foodservice companies, bloggers, restaurants and corporate wellness officials have popularized the concept. The Huffington Post (5/31)  | "Re-Using" Plant Systems Enhances Food Safety
Production management systems make operations transparent — so you can address quality and food safety risks while they're still recoverable. Learn how industry leaders re-define the role of factory systems — so ensuring and proving food safety are a natural part of their production operations. | | Corporate Social Responsibility |  |  | | |  | - CSR in Iceland and the Netherlands
This post looks at corporate social responsibility as it is practiced in Iceland and the Netherlands. Adam Lowry of the CPG firm Methods says he is excited by the trend of "businesses using innovation to make our world more sustainable". Forbes/The CSR Blog (5/31)  | How do you stay ahead of the curve and remain in the black while consumers continue to be frugal in these difficult times? Find out how product lifecycle management solutions are helping manufacturers maximize production efficiencies, reduce time to market, and solve design and production problems before they reach the prototype stage. |
 | Advertising & Marketing | | | | - Axe donates $50,000 to Wounded Warrior Project
Unilever brand Axe Hair is donating $50,000 to the Wounded Warrior Project, which honors and empowers wounded combat veterans. The donation accompanies the debut of Axe Buzzed Look Cream with SPF 15, which provides sun protection and soft hair for those with buzz cuts. Drug Store News (6/6) - Reese's lights up "Green Lantern" promo
The Reese's candy brand is teaming with Warner Bros. on a tie-in for the "Green Lantern" movie. Consumers who buy the peanut butter cups in specially marked packages can enter to win prizes including "Green Lantern: Rise of the Manhunters" video games, movie theater gift certificates, and the grand prize of a ride in a fighter jet. Drug Store News (6/6)  | Retail Spotlight | | | | - Kings Super Markets adds online shopping
Kings Super Markets customers can order groceries online for pickup at one of the chain's 24 locations, parking in a designated spot as an employee delivers the order. Online shoppers can use all coupons and discounts available to in-store customers, said a company official. Supermarket News (6/6)
| Health & Wellness | | | | - DASH diet in teen years helps curb obesity later, study finds
Girls who followed the Dietary Approach to Stop Hypertension diet were less likely to gain weight in adulthood than those who did not follow the diet, according to a study in the Archives of Pediatric and Adolescent Medicine. Those who followed the DASH diet were more active and had reduced television time, both of which can help curb obesity, experts said. The Boston Globe/Daily Dose blog (free registration) (6/6) | GMA News | | | |
| Government & Food Safety | | | | - Bean sprout link to European E. coli outbreak unconfirmed
German officials are still on the lookout for the source of the E. coli outbreak that has killed 22 people and sickened about 2,200 since last month after results of tests showed that 23 of the 40 samples of bean sprouts from a farm in northern Germany tested negative for the bacteria so far. Meanwhile, the recent outbreak is taking its toll on European farmers, who are incurring substantial losses as the consumption of raw fruits and vegetables continues to decline. The Wall Street Journal (tiered subscription model) (6/7) - Experts: Radiation can kill E. coli
As an outbreak of E. coli continues to kill and sicken people in Europe, experts say irradiation, approved for a variety of foods in the U.S., can kill E. coli and other bacteria. "Food irradiation for a number of produce items would give us not just a marginal increase, but give us probably the Grand Canyon increase of safety," said an infectious disease specialist, but the GMA says retailers worry about customer mistrust. USA TODAY/The Associated Press (6/6)
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