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| June 15, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Leadership lessons from Lady Gaga and Mother Teresa
Lady Gaga and Mother Teresa might seem unlikely role models for management -- one's extravagance drove her recent tour into the red, while the other's vow of poverty probably wouldn't go down well with shareholders. Still, The Economist argues that both women showcase far-reaching charisma and ability to inspire others that corporate managers would do well to emulate. The Economist (6/2) - Associations' leadership moves heat up
Changes to .org leadership posts from the past two weeks:
- Top 10 blog posts: Staff appreciation, membership and trust building tips
 If you missed these 10 blog posts, it's news you can use:
| Leadership Focus | | | | - Why good leaders aren't afraid to crawl in the mud
When Mike Figliuolo was a U.S. Army lieutenant, a senior officer was shocked to find him under a tank, wrench in hand, fixing broken tracking. The officer was surprised, but Figliuolo's initiative earned him serious street cred with the men under his command -- and that made his job as a leader far easier. "So when the occasion calls for it, get down in the mud and turn the wrench," he writes. ThoughtLeaders blog (6/6) - 6 ways to foster the creativity you already have on staff
 Business leaders who try to drive innovation simply by hiring creative workers are missing the point, writes Kate Canales, a creative director at Frog. To give workers what they need to thrive, she advises designing work spaces that encourage collaboration, bringing people into important discussions sooner and allowing workers time to get out of the office and spend time with customers. TheAtlantic.com (6/7) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Where does e-mail fit into your social strategy?
Social media and e-mail should go hand in hand, Jesse Engle of ExactTarget said at the Realtime NY 11 conference. The two channels do very different things, but complement each other well: A good e-mail strategy can drive traffic to social platforms, and social data can benefit from the same rigorous metrics applied to e-mail marketing programs. "Where e-mail evokes trust, relevancy and familiarity, Facebook is about connections, self-expression and entertainment," SmartBrief's Doris Nhan writes. SmartBrief/SmartBlog on Social Media (6/7) - 12 keys to hosting a successful Twitter chat
Twitter chats are just online parties -- and like any good party, they need proper planning to ensure that people turn up and have a good time, writes Veronica Maria Jarski. Decide in advance how heavily moderated your chat will be, and have clear start and finish times, but don't be concerned if the conversation continues once the chat is officially closed, she writes. "View the tweets after the designated time as proof that everyone had a good time. It's the online equivalent of people still talking in the parking lot long after an event's over," Jarski writes. MarketingProfs (free registration) (6/7) - Social media rivals e-mail for business-to-business marketing
 Social media has become almost as vital a part of small and medium-sized businesses' outreach as e-mail marketing, according to a Pitney Bowes survey. Respondents said social media marketing was the format in which they were most concerned about losing ground to rivals, and they ranked it as easier to use and more cost-effective than any format other than e-mail. eMarketer (6/6) | SmartNugget | | | |  | | - How to make money by saving water
Water is more or less free, says American Water CEO Jeff Sterba, so to integrate water-saving efforts into a CSR plan it's important to focus on the energy saved by reducing water usage. That's a future-proof strategy, Sterba argues, since water will inevitably start to incur costs of its own as it becomes more scarce. "Companies like PepsiCo are capturing energy savings from water efficiency planning now, and they will capture energy and water savings going forward," he explains. GreenBiz.com (6/13) | |  |
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