| News about digital retail commerce |  |
| Top Story |  |  | | - Google Shopping will charge merchants for listing
Google will begin charging retailers to list on product-search service Google Shopping, which has been free to merchants that agree to share certain product data. Consumers performed about 80 million shopping-related searches on Google in April, compared with 900 million on eBay and 335 million on Amazon, according to comScore. The Wall Street Journal (6/1)       | Earn 2X rewards points on advertising costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - NRF: Fewer shoppers comb social sites for deals
The percentage of consumers who follow brands on Facebook and Twitter declined to 51% from 58% a year ago, amid higher concerns about privacy and online security. Shoppers increasingly are opting to share their finds on Pinterest rather than the two more established social media platforms, according to a new survey released by NRF. Chicago Tribune (5/31) - Mobile social users interact with brands more than they admit: Thirty-five percent of mobile users say they don't want brands communicating with them through mobile social networks, according to a poll. An additional 31% don't want to communicate with brands via mobile devices. But the number of people who in fact interact with brands via mobile social media (43%) is actually higher than those who say they are happy doing so (23%). MediaBistro.com/AllTwitter blog (5/22)
- The myths of customer interaction
 Contrary to conventional wisdom, only 23% of consumers want to form and cultivate relationships with brands via social media; most say they're in it for the discounts, according to a study from Corporate Executive Board. Further, consumers say they form brand loyalties based on shared values, not relationships. Harvard Business Review online (5/23) - Online retailers take different steps to fight fraud
Online retailers' fraud-fighting tactics differ depending on where the merchant operates, according to a new report from the Merchant Risk Council Europe and CyberSource. More U.S. retailers use data such as telephone numbers and purchasing histories to weed out fraudulent orders, while European e-commerce companies opt more often for tools such as fraudscoring models and 3-D secure credit cards. Internet Retailer (5/31)  | Your business deserves easy savings.
Staples has low prices on everything you need to run your business. As the champions of easy, we offer a huge selection of high-quality, low-cost products and expert services. Enjoy extra savings with this $5 off coupon. Get it now. |
  - How FreshDirect is evolving with social media, mobile
 Better logistics and wide availability of broadband and mobile connectivity are making it easier for grocery chains to start selling online, but the key to success is still understanding the different needs of a diverse customer base, says FreshDirect's marketing chief John Leeman. "Mobile is changing our business because we now get to be a part of our consumers' lives in many more situations than sitting at a computer." eMarketer (6/1) - Facebook explains how promoted posts will work
Facebook is planning to let business pay to promote important posts. The promoted posts will be marked "Sponsored" and will appear in users' news feeds. "Your promoted posts will be seen by a larger percentage of the people who like your Page than would normally see it," according to Facebook. Mashable (5/30)  | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
 - Amazon's evolution brings additional rivalry
Amazon began life as an online seller of print books, but 90% of its top sellers today are digital goods, including e-books, movies and music. Such diversification has meant rivalry with players including Netflix, Hulu and Apple, and the list is likely to grow as Amazon's movie-streaming business expands, experts said. Variety.com (free content) (5/31) - Nordstrom partners with GQ on curated collections
Nordstrom and men's magazine GQ have created GQ Selects, a collection of between 12 and 18 products selected each month by the magazine's editors that Nordstrom will sell online. "This is about selling product, but it's also about raising our level of awareness in the fashion world," said David Witman, general merchandise manager of men's wear at Nordstrom. Women's Wear Daily (subscription required) (5/31)  | Remove the security risk of storing card data while safely initiating a financial transaction with the TransArmor multi-pay token. The multi-pay token is the solution for service providers with recurring invoices who need to securely store customers' payment information for repeat transactions. Learn more in this free white paper. |
| Interactive Advertising | | | | - Burberry promotes its own app within TV Guide's app
British fashion brand Burberry is using the nonluxury venue of TV Guide's application to distribute its own mobile app. "The decision to run ads in-app with TV Guide was most likely based on the size of the subscriber base and the amount of time subscribers spend in the app," said Acquity Group mobile strategist Scott Forshay. He says studies show that consumers are spending more time in-app than browsing the mobile Web. Luxury Daily (5/31) | Shop.org Spotlight | | | | - Report: Pinterest dominates Facebook, Twitter in the social media sphere
As retailers continue to add to their innovative social media strategies daily, the industry seems to have found a niche in the easily customizable Pinterest platform. The 2012 edition of Shop.org' s Social Commerce Study found that American consumers are following an average of 9.3 retailers on the site, beating out social media veterans Facebook and Twitter. A joint research project by Shop.org, comScore and The Partnering Group, the study surveyed more than 1,500 consumers to take the pulse of shopping activity and engagement across social media, group-buying sites, location-based social platforms and more. Read more. - Register by June 8 and save $200 on Online Merchandising Workshop
A unique and engaging event for merchandisers at all levels, the Shop.org Online Merchandising Workshop attracts some of retail's most interesting omnichannel and pure-play companies. The event, held July 16 to 18 in sunny California, centers on strategies and tactics to boost conversions, reduce shopping cart abandonment and more. Sign up before June 8 to take advantage of the advance registration rate. Learn more or register.
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