  | June 1, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - P&G, ZeaChem sign a deal to co-develop bio-based chemicals
Procter & Gamble has signed a multiyear deal with cellulosic-ethanol startup ZeaChem to co-develop biomass-based chemicals for consumer products and packaging. "If you can make green to replace brown at a cost less than brown ... there is no limit to that market," said Jim Imbler, CEO of ZeaChem. The biofuel startup plans to utilize its laboratory in Menlo Park, Calif., a pilot-scale facility in Golden, Colo., and a proposed cellulosic-ethanol plant in Boardman, Ore., to develop the bio-based chemicals. Reuters (5/31)       - Haagen-Dazs gets luxury positioning in India
 Haagen-Dazs is being positioned as a luxury item in India, where the premium ice cream is sold in five-star hotels, gourmet groceries and Haagen-Dazs stores. "Haagen-Dazs consumers are distinctly different from regular ice cream consumers," said an official with parent company General Mills. "They are discerning consumers seeking exotic options which are exclusive and sophisticated." American City Business Journals/Minneapolis/St. Paul (5/31)  | The Business Gold Rewards Card® from American Express OPEN
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  - Gluten-free baked goods rise to new heights
In the past decade, gluten-free baked goods have gone from dense and unappealing to light and delicious, with bakeries such as Babycakes churning out gluten-free products that rival traditional ones. "Gluten-free baking is getting better as bakers, myself included, learn more about using all the different ingredients," said Shauna James Ahern, who wrote "Gluten-Free Girl and the Chef" with husband Daniel Ahern. The New York Times (tiered subscription model) (5/31)  | 5 Ways to Maximize the Value of Your E-Commerce Video
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 - Kardashian sister takes Nivea challenge
Nivea has tapped Khloe Kardashian-Odom to take its four-week "Nivea Good-bye Cellulite, Hello Bikini! Challenge." The reality star is encouraging other women to take the challenge, which includes use of the brand's Good-bye Cellulite fast-acting serum and advanced Good-bye Cellulite gel-cream. Drug Store News (5/31) - Nestle launches mobile app for ice cream brands
Nestle has teamed with CheckPoints to launch a mobile application that rewards consumers of its Dreyer's and Edy's Grand brands of ice cream. Consumers can use the application to learn more about featured products and can qualify for coupons giving $4 off a future purchase. Mashable (5/31)  | Face-to-face business events are proven to increase revenue, especially when held in a creative destination like Orlando. A recent economic impact study showed that for every $1 spent on business travel, companies benefited an average of $12.50 in increased revenue and $3.80 in new profits. Solve your business event needs and increase ROI in Orlando. |
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| Health & Wellness | | | | - Boston welcomes Fresh Healthy Vending
Fresh Healthy Vending installed about 20 machines in Boston to dispense snacks and drinks that are touted as more nutritious. "It doesn't hurt when the mayor and the president are behind your business plan," said Boston-area franchisee Bill Cowin, noting Boston does not allow the sale of sweetened drinks on city property. A federal law will set nutrition standards for food sold at school. The Boston Globe (free registration) (6/1) - Higher food-allergy rate is found in inner-city children
 Seventy-one percent of inner-city children who attended an allergy clinic because of stubborn asthma or eczema were found to be "sensitized" to at least one food, and 28% had food allergy, research shows. The rates are higher than in the average population and indicate that doctors who treat such children "should have a high degree of suspicion for food allergy," said a study author. Reuters (5/31) | GMA News | | | |
| Government & Food Safety | | | | - Cuts to proposed food-safety budget may hamper FDA oversight
Food-safety experts say a move by House Republicans to cut the FDA's proposed food-safety budget below current levels would jeopardize the agency's ability to protect the U.S. food supply and to comply with a law calling for increased inspections. President Barack Obama has proposed $955 million for food safety for fiscal 2012, but a House Appropriations subcommittee cut it to $750 million. The Washington Post (5/30)  | |  | | | | | | Copackers Manager | Dole Food Company, Inc. | Westlake Village, CA | | Promotional Products Sales Manager | Kencraft Candy | Alpine, UT | | Manager/Sr. Manager, Field Finance | Heinz | Pittsburgh, PA | | Manager, Health & Nutrition Policy | Grocery Manufacturers Association | Washington, DC | | Product Manager | Inventure Foods | Phoenix, AZ | | Market Research Manager | Barilla America | Bannockburn, IL | | Sr. Nutrition Marketing Business Partner | Kellogg Company | Battle Creek, MI | | | |  | |  |
| SmartQuote | | | |  | Beware of over-great pleasure in being popular or even beloved."
--Margaret Fuller,
journalist and women's rights advocate  |
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