Thursday, June 7, 2012

Food and drinks aim for emotional appeal

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June 7, 2012News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • Nestle opens clinical development unit
    Nestle has opened a clinical development unit, accredited as a health facility, that will provide scientific research for functional foods tackling such issues as obesity and diabetes. "Our clinical development work ultimately provides the scientific evidence as to whether our ingredients, new products and reformulations are effective in delivering consumer benefits," said chief technology officer Werner Bauer. Reuters (6/6), NutraIngredients (6/6) LinkedInFacebookTwitterEmail this Story
  • Kellogg program gives college students a simple way to fight hunger
    Kellogg's Eat. Share. Prosper. program lets college students donate a bowl of cereal to Feeding America-affiliated food banks across the country each time they buy one for themselves. "We know college-aged students are social-minded and know that convenience is an important part of driving participation," said Erica Kiser, college and university marketing manager for Kellogg's Food Away From Home program. SmartBrief/SmartBlog on Food & Beverage (6/6) LinkedInFacebookTwitterEmail this Story
 
  • Food and drinks aim for emotional appeal
    Honest Tea is changing its recipe for Honest Kids to use fruit juice instead of cane sugar, a move based not on nutrition concerns but on the emotion-driven demands of parents who "don't want to see added sugar," said CEO Seth Goldman. Food and drink providers also appeal to consumer emotions by giving products nostalgic elements, using local ingredients, and providing comfort food, with British Airways, for example, offering desserts including a Crumb Crumble cobbler. USA TODAY (6/7) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Trends 
  • Survey predicts 10% increase in spending for Dad
    The average consumer will spend $117.14 on Father's Day gifts and meals this year, a 10% increase compared with 2011, according to a National Retail Federation survey. Top choices include an outing such as golfing or attending a sports event, as well as electronics, apparel, gift cards and sporting goods. Progressive Grocer (6/6) LinkedInFacebookTwitterEmail this Story
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  Supply Chain Management 
 
  • Meat snack company Marfrig to map emissions
    Brazilian company Marfrig Group, the parent company of Mich.-based maker of meat snacks Marfood USA, is working with suppliers to map its greenhouse gas emissions throughout the supply chain. "We plan to engage these suppliers in a debate and jointly come up with how to develop processes and products that have smaller carbon footprints," said Clever Pirola Avila, director of sustainability for Marfrig. Progressive Grocer/Store Brands (6/7) LinkedInFacebookTwitterEmail this Story
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  Advertising & Marketing 
 
  Retail Spotlight 
  • Kroger unveils IT project to upgrade product management
    Kroger launched a multiyear plan to improve product management through "the largest [information technology] initiative in the company's history," said Greg Menz, enterprise solutions architect. In a letter to suppliers, Kroger said the change will "help us get your products to market faster, and more efficiently manage item modifications." Supermarket News (6/6) LinkedInFacebookTwitterEmail this Story
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  Health & Wellness 
  GMA News 
  • October Sustainability Summit to feature new off-site networking event
    The Sustainability Summit, Oct. 3-5 at the Hyatt Regency, Capitol Hill in Washington, D.C., will bring together retailers, manufacturers, key government officials and advocacy groups looking to incorporate sustainability into strategic business planning from the ground up.

    At this year's summit, GMA and the Food Marketing Institute will host an off-site networking event Thursday, Oct. 4, from 6-9 p.m., on the rooftop of 101 Constitution Hall. As the closest commercial office building to the U.S. Capitol, 101 Constitution Hall offers stunning views of the Capitol, as well as an open forum for optimal networking opportunities.

    This event will feature Catering Magazine's Caterer of the Year 2010 winner, Main Event Caterers, a sustainable company based in northern Virginia that is 100 percent wind powered, carbon neutral, recyclers of waste and users of biodegradable, alternative disposables.

    For more information on this unique event, or to see the program agenda, visit www.tpasustainabilitysummit.org.

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Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
  • "Sin taxes" don't work, nutrition-policy expert says
    Jack Winkler, a former professor of nutrition policy at London Metropolitan University, said higher taxes on unhealthful food have "limited, even negative effects" on driving consumers to make healthful food choices. Instead, he said, governments should be working with the food industry to "make the healthy choice the cheaper choice." FoodNavigator (6/5) LinkedInFacebookTwitterEmail this Story
  • Other News
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  SmartQuote 
He that cannot forgive others breaks the bridge over which he must pass himself."
--Thomas Fuller,
British churchman and historian


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