| News about digital retail commerce |  |
 | Retail Touchpoints Exposed! Do Top Retailers Measure Up?
Are today's retailers truly connecting with customers? We sent our experts into the field to find out how well today's top 100 fastest-growing retail chains are using web, email, mobile, social networking, and in-store environments to engage customers. Find out how the 2011 STORES® Hot 100 Retailers stack up. Download Retail Touchpoints Exposed! | |
- What's in store for e-commerce in the U.S. and Europe?
U.S. online retailers are on track to grow from about $210 billion in sales this year to $250 billion by 2014, and their European counterparts are expected to see similar growth. Success will come to the merchants who best understand their customers' changing needs, said NRF President and CEO Matthew Shay at the fourth annual Global E-Commerce Summit in Barcelona. "The world is changing, and it's up to us in to continue to imagine the next great thing for our customers. If we don't someone else will." Shop.org Blog (6/6)      - Should fashion brands be paying bloggers?
Are blogger journalists meant to be impartial or marketing arms that need to be compensated for talking up a brand? It's a question fashion brands are hotly debating as the blogging arena matures and more designers and brands are paying between $5,000 and $50,000 to partner with influential bloggers. Women's Wear Daily (subscription required) (6/5)  | Your business deserves easy savings.
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  - How Bay.ru is boosting Russian e-commerce
Five years ago, Russian brothers Anton and Gene German launched Skokie, Ill.-based Bay.ru, after seeing a need for a better online shopping option to meet their countrymen's growing demand. The site, which recently began turning a profit, aggregates listings from other online retail sites including Amazon and eBay and lets shoppers pay in cash at one of 500,000 payment points across Russia. Time.com (6/5)  | Five Ways to Reduce eCommerce Costs
The retail eCommerce market continues to benefit from positive economic trends and sustained consumer enthusiasm for online shopping. This free white paper examines five tactics for reducing the costs associated with operating an online retail business. |
- Subway uses Facebook log-out page for "Add Vocado" ads
Subway is following Procter & Gamble and Ford in using Facebook ads that launch when users log out. Subway's ads feature athletes such as Olympic swimmer Michael Phelps and former NFL star Michael Strahan encouraging Subway patrons to "Add Vocado" (avocado) to their sandwiches. ClickZ (6/5)  | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clientelling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clientelling. Download your copy now! |
 | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - More Americans to shop online this Father's Day
As more Americans adopt tablet and smartphone technology into their lives, the ease of shopping on these devices begin to permeate more with each passing holiday. NRF's Father's Day consumer survey conducted by BIGinsight discovered that of the more than three-quarters of Americans celebrating the holiday, more 28% intend to shop online -- and as Shop.org's Head of Research Fiona Swerdlow explains, they're expecting a seamless cross-channel experience while doing it. Read more. Shop.org Blog (6/6) - How consumers' shipping expectations influences online shopping behavior
Shoppers now carry high expectations for online retailers, from flawless navigation across all devices to safe and secure transactions. But where do shipping habits rank on consumers' lists for a memorable e-commerce experience? In a new addition to the Shop.org white paper library, Newgistics tapped Harris Interactive to provide statistics as to why shipping should play an important role in any e-commerce strategy to acquire and keep customers. Download the white paper.
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More than a quarter of consumers plan to spend more online for Father's Day gifts this year than last year, compared to 18% in 2011. Source: 
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