  | News about digital retail commerce |  |
 | Always wanted people to “Like” you?
Venda can help you engage your customers through multiple social media outlets, such as Facebook and Twitter, maintain a strong following through personalized loyalty programs, and gain fan feedback via product reviews. Visit or call to learn about incentives for upgrading to Venda for social commerce advancements. | - Luxury merchants beat brands at online sales
Online retailers focused on luxury do a better job of bringing in customers and closing the deal than brand manufacturers that have added e-commerce components, according to a recent report. Nordstrom won the highest customer-attraction rating, followed by Saks, Neiman Marcus and Bloomingdale's. InternetRetailer.com (9/28)       | As retail standouts like Best Buy, Redbox and Whole Foods have found, an intelligent community strategy delivers real business value. They and more than 500 leading brands use Pluck, Demand Media’s integrated community platform, to cultivate engagement, radiate advocacy and accelerate conversions. Read our Community Results Blueprint to ignite your strategy. | | New Media & Technology |  |  | | - Luxury brands customize QR codes to build loyalty
Luxury retailers are taking their QR code campaigns a step further with customized offerings aimed at building loyalty and boosting CRM efforts, this story says. Generic black-and-white codes often go unnoticed, but QR codes that incorporate brand logos grab attention and convey prestige, said Red Fish Media president Matt McKenna. Luxury Daily (9/28) - Photos play a key role in campaign content
Marketers know "content is king" and photos are increasingly valuable content for marketing campaigns, writes HIP Genius senior manager Joanna Janus. Images are cost-effective tools that speak a universal language, and photos are assets that can be incorporated into a campaign across a variety of platforms. iMedia Connection (9/27)  | Earn 2X rewards points on advertising costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Groupon moves beyond daily deals with e-commerce offering
Groupon launched an e-commerce venture for select subscribers of its daily deals. The move indicates the daily-deal pioneer might be expanding into traditional online retail. Groupon Goods' first offerings featured discounts on products including home furnishings and an LED TV. Reuters (9/28) - Online menswear merchant Bonobos on track to triple sales
Bonobos tripled its office space back in March, and the 4-year-old online retailer says its 2011 revenue is on track to triple as well from $9 million in sales the company booked last year. Since launching as a pants seller in 2007, the company has added other apparel pieces and plans to launch its first denim line next month. Women's Wear Daily (subscription required) (9/29) - Kobo aims to release e-reader tablet with social twist
Kobo filed documents with the Federal Communications Commission that detail an e-reader tablet, Vox. The company hopes the device will rival Amazon's Kindle Fire. Kobo suffered a blow when Borders Group, the main U.S. retailer selling its e-reader, went bankrupt. PC Magazine (9/28)  | 3 Ways to Make Your Site Tablet-Worthy
Create your own tablet-worthy site, and make your marketing work harder. This report shows you how to:
• Take advantage of the tablet as a high-end media experience
• Create experiences that support unique tablet behavior
• Increase engagement by leveraging user-generated content |
 | Kickstart your business’ marketing with FedEx Office! Save big on posters, postcards and brochures, with up to 40% off on select print products. Go to FedEx Office to take advantage of the Look Good On Paper Print Sale to get discounts on all your business printing needs. |
  | Shop.org Spotlight | | | | - Shop.org SmartStat: Sept. 29, 2011
 Americans will spend $1 billion on children's costumes this year for Halloween, up from $840 million in 2010. Source: NRF survey conducted by BIGresearch. - A night of gaming at the Shop.org Annual Summit
 A networking highlight of the 2011 Annual Summit, Shop.org hosted a cocktail reception and dinner at Jillian's Boston, just steps away from Fenway Park. Attendees enjoyed time away from the bustling convention center with hours of bowling, ping pong, pool and, of course, networking. For those that missed it (or those that want to see if they can catch themselves in a photo) we've included a video highlighting the evening. Watch the video.
| SmartQuote | | | |  | Where one conviction is lacking, a thousand opinions will do -- indeed they become a necessary recourse."
--Roger Lowenstein,
American financial journalist  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
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- Tuesday, September 27, 2011
- Monday, September 26, 2011
- Friday, September 23, 2011
- Thursday, September 22, 2011
| | | Lead Editor: Megan Conniff
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